More Related Content Similar to Breef.me Seminario Marketing Digital 20110210 (20) More from Bernardo Brandão (7) Breef.me Seminario Marketing Digital 201102101. Tiara Hotels & Resorts – Marketing Digital
CASE STUDY
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2. Tiara Hotels & Resorts
5 Hotéis em operação
3 Hotéis em construção
Château Hotel Mont Royal Chantilly
Miramar Beach Hotel Cannes
Yaktsa Cannes
Park Atlantic Lisboa
Park Atlantic Porto
Astoria Bruxelles
Tedju Ponta Bicuda Cabo Verde
Cor di Mar Ponta Bicuda Cabo Verde
www.tiara-hotels.com
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3. Localização
Bruxelas Bélgica
Cannes França
Chantilly França
Porto Portugal
Lisboa Portugal
Cabo Verde
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4. Tiara Hotels & Resorts
Missão
Marcar encontro com a elegância e
o glamour.
Porque as geografias da sofisticação e do bem-
estar estão sempre por descobrir, Tiara percorre o
globo, explorando novos locais, novas moradas
para os seus luxuosos espaços. De castelos que
se reinventam a palácios que ganham uma nova
vida, a colecção de hotéis e resorts Tiara tem
sempre novas sensações para descobrir. A
localização das seis pedras iniciais reflecte a
valiosa diversidade desta colecção.
Tiara. Um novo sentido de luxo.
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6. Solução
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7. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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8. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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9. Search Engine Marketing
OBJECTIVO
Revenue e notoriedade
COMO?
Anúncios em motor de busca google
Campanha dividida e optimizada por país
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11. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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13. RESULTADOS
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14. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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15. Website
OBJECTIVO
Revenue e ferramenta de
promoção
COMO?
Backoffice de gestão do website
Acompanhamento criativo e
tecnológico
Upgrade regular do site
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16. RESULTADOS
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18. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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20. RESULTADOS
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21. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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23. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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25. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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26. Redes Sociais
OBJECTIVO
Engagement e notoriedade
COMO?
Presença estratégica em Twitter
Acompanhamento no Trip Advisor
Presença no Facebook
Utilização de repositório do issuu
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27. Twitter
OBJECTIVO
Notoriedade relacionamento com o consumidor
COMO?
Com conteúdos relevantes e regulares:
Divulgação de artigos e estudos sobre social
media e marketing online (estes últimos
normalmente relacionados ao sector do Turismo)
Divulgação de eventos a decorrer nas
localidades onde se situam os hotéis
Relação com clientes / potenciais clientes
Relação com parceiros
Auto-promoção
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28. RESULTADOS
A conta Tiara foi considerada uma das
contas de twitter de referência a nível
mundial
http://inventorspot.com/articles/top_ten_hotel_brands_twe
et_above_rest_30174
5265 Followers (Following 2541)
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30. RESULTADOS
54083 documentos visualizados
Exemplos:
Tiara Château Hotel Mont Royal Chantilly - Hotel Factsheet
11042 visualizações
Tiara Park Atlantic Lisboa - Hotel Factsheet
6623 visualizações
Tiara Hotels & Resorts Directory
3155 visualizações
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31. TRIP ADVISOR
OBJECTIVO
Controlo de informação e Gestão de
Crise
COMO?
Controlo dos comentários ao mais alto
nível (Director de Hotel)
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32. RESULTADOS
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35. Search
Social Media
Engine
Marketing
Marketing
Search
Mobile Engine
Optimization
Estratégia
de
E-Marketing
Analytics /
Website
Reporting
E-mail
Marketing
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37. OBRIGADO.
Breef me now!
Contactos
www.breef.me breefme
bernardobrandao@breef.me
mob. 00351 969 753 887 @breefme
tel. 00351 213 876 415