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Risk Mitigation in Social Media Marketing

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Bernie Borges
Bernie Borges

Common risk factors in social media marketing and how to minimize them, presented by Bernie Borges of Find and Convert at the Internet & Technology Summit, June 22, 2010, Orlando, FL.

BusinessTechnology
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Risks of Social Media Marketing And what you can do about it… Bernie Borges June 23, 2010
Everyone’s jumping in….
You Mean There are Risks? This could be you!
Top Risks in Social Media
No Strategy What’s our plan?
The Wrong Strategy
Lack of Executive Support
Wrong Staff
Not Measuring Progress
Measuring the Wrong Stuff
Not Using Available Tools Social Media is for B2B and B2C by HubSpot
Not Using Available Tools
Unwilling to Experiment
Expecting Overnight Results
Trying to Stay in Control
Employee Abuse
Being Slow to Respond
Shorting the Effort
Underestimating One Person
Plan, Work, Measure, Respond
More Conversation… Email: bernie@findandconvert.com Website: http://www.findandconvert.comBlog: http://www.findandconvert.com/blogTwitter: http://twitter.com/berniebayLinkedIn: http://www.linkedin.com/in/bernieborgesFacebook Fan Page: http://www.facebook.com/findandconvert /My book: http://budurl.com/marketing20amazon  

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