In partnership with Tracx, we published Social Business Journal, Volume 8. This Journal highlights the five biggest mistakes and ways to avoid them in order to improve social media monitoring. Download the Journal here: http://bit.ly/sbjv8-tracx

2. MONITORING
BRAND
MENTIONS BUT
MISSING
CATEGORIES
Instead of just monitoring a brand
name, businesses should use social
media software to track category
keywords.
MISTAKE 1
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3. MONITORING
OWNED MEDIA
CHANNELS, BUT
MISSING FULL
EARNED MEDIA
CONVERSATION
Monitor the full social media
conversation, review sites, forums,
and more to uncover data that can
inform better decisions.
MISTAKE 2
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4. COLLECTING SOCIAL
DATA WITHOUT
TURNING IT INTO
BUSINESS
INTELLIGENCE FOR
DECISION MAKING
There are massive amounts of data
coming in, and businesses must
decide what’s important versus
what is just empty social noise.
MISTAKE 3
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5. NOT MAINTAINING
THE QUALITY OF
THE DATA ON A
REGULAR BASIS
Software needs proactive vetting
and cleaning to fine-tune incoming
information, especially if automated
reporting is in place.
MISTAKE 4
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6. USING SHALLOW
REPORTING THAT
PREVENTS ACCESS
TO SOCIAL MEDIA
INSIGHTS
Stitch together what drives the
business strategy by tying social
third party data to business
outcomes.
MISTAKE 5
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7. How to Improve Social Media Monitoring
Influencers Weigh In
Download Now
THE 5 BIGGEST MISTAKES IN SOCIAL
MEDIA MONITORING

8. IMAGE ATTRIBUTION