QR Codes 2012: Beyond the hype? Interest still going strong
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A look at how interest in QR Codes has progressed from 2011 to 2012. An overview/summary of recent studies, surveys and reports on the subject of QR Codes. Topped off with my final advice on what's key in making and interpreting your own QR Codes and QR Code scanning statistics.
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QR Codes 2012: Beyond the hype? Interest still going strong
- 1. QR Codes 2012 beyond the hype? a look at statistics
- 3. Google Insights March 2011
- 4. Google Insights Jan 2012
- 5. Search Trend March 2011
- 6. Search Trend Jan 2012
- 7. exponential growth stopped interest still going strong
- 8. In Belgium
- 9. In France
- 11. In Germany
- 12. dense urban areas more likely to show interest look at big cities for success
- 13. Archrival interviewed 534 college students
- 14. Archrival interviewed 534 college students
- 15. Archrival interviewed 534 college students
- 16. Lesson 1: QR Codes are not what you call a fad or hip
- 17. Lesson 2: College students are not an ideal target Certainly not in Belgium because mobile data is horribly expensive for most
- 18. Check out the full infographic at http://www.archrival.com
- 19. Let’s look at some more scanning stats really fast now, please make your own conclusions
- 20. Mobio Q3 2011 North America Research
- 21. Mobio Q3 2011 North America Research
- 22. Mobio Q3 2011 North America Research
- 23. Mobio Q3 2011 North America Research
- 24. Check out the Mobio website for full reports http://www.mobio.net/reports/
- 25. comScore based on their MobiLens service In EU5 region (FR, DE, ES and UK) Who is scanning QR Codes: 4.6% of mobile users 9.8% of smartphone users
- 26. comScore based on their MobiLens service
- 27. Check out the comScore reports at http://www.comscore.com/ and http://www.comscoredatamine.com/
- 28. From Forrester 5% of US adults scan 2D codes up from 1% in 2010
- 29. From Forrester 23% of smartphone users use their phone to find pricing information, and 2d bar codes are an efficient way to provide it
- 30. Source: http://www.readwriteweb.com/archives/5_of_us_adults_use_qr_codes_up_from_1_last_year_ st.php based on a Forrester study, which you can buy here http://www.forrester.com/rb/Research/2d_bar_codes_driving_consumers_to_purchase/q/id/60 906/t/2
- 32. Printed QR Codes in Glamour magazine 512,339 scans resulting in 50,814 FB likes
- 33. Pushed mobile app “Friend & fans” FB likes resulted in exclusive discounts
- 34. How to interpret your stats
- 35. Scanners are more likely to be your fans, they spent a relatively considerable effort to scan
- 36. Webmetric analogy Scans = inverse bounce-rate
- 37. Don’t just count scans, they are nothing more than hits HITS = how idiots track success
- 38. Final Advice
- 39. Be nice to the scanner: - Give at least something practical - Make it a Fun User Experience - Give incentives (coupon, secret, sweepstakes, …)
- 40. Simple Incentive Illustrated, scan for boobs …
- 42. DISCLAIMER This presentation is for educational purposes only. All rights to quoted or illustrated material belongs to their respective right holders. Please contact me if I missed a reference or if you want your content removed from these slides as a right holder.