How to align social with business processes. The social perspective. Why ? Concepts ? Challenges. Presentation given at the Enterprise 2.0 Summit 2014.

1. Getting Social Aligned with Processes
EXPERT PANEL
BERTRAND DUPERRIN
bduperrin@nextmodernity.com
12
feb
2014
www.nextmodernity.com

2. Bertrand Duperrin
Digital Transformation and Social Business Director
http://www.nextmodernity.com
http://www.duperrin.com/english
@bduperrin

3. Issue #1
Building clouds
of knowledge
Without
knowing
if/where/when
rain will fall

4. Issue #2
Poor adoption
because
of lack of
purpose and
alignment

7. Value lies at the crossroads of social and
business activities

8. The great divide

9. « Understand the social network not
as your new water cooler, but as your
new production line »
Ginni Rometty – IBM CEO

10. More a merger
than an alignment
Because processes need a fix too

11. #1 : Design work for
Barely Repeatable
Processes
We should not expect an application to
work in environments for which its
assumptions are not valid »
Eli Goldratt

12. #2 : Design social for
structured activities

13. #3 : Bring social services
in the context of business
applications (and vice
versa)

14. #1 : It’s not about
adding but
transforming

15. #2 : Measuring the
impact

16. #2 : Managers must
adopt not as average
users but as managers

17. #3 : Technology
Integration and open
standards