Behailu shiferaw

London, United Kingdom United Kingdom

Marketing Analytics , Insight & Optimisation Manager

• Big Data science certified , data scientist enablement(DSE) • Business forecasting: Proven ability to analyze complicated data for effective planning • Customer Analytics - Manage the analytics in various projects in order to provide insights across the customers’ lifetime journey. Micro segmentation and propensity models to optimize retention (churn) rates identify cross/up sell opportunities and evaluate Customer Lifetime Value (CLV). Support on client’s relative campaign design and execution (pilot vs. control group and sampling). • Marketing Analytics – Leading projects of analytics compound across the business in order to measure effectiveness of marketing (ATL) and promotional (B...