Social Media & Mobile Marketing: Recruitment Strategy Opportunities

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Bob Johnson, Ph.D.

The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.

Business News & Politics

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YouTube

Wikipedia

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And a host of other sites

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Conversationalists…… 31%

Critics…………………..33%

Collectors………………19%

Joiners………………….59%

Spectators……………...69%

Inactives……………….. 19% ,[object Object]

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2. YouTube…………….19.20%

3. MySpace……………...2.53%

4. Yahoo! Answers……… .98%

5. Twitter…………………. .97%

12. LinkedIn……………… .23%

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Social media allows people to ask questions about the value of your degree and get “experience answers” from your students

Monitor and influence social media discussions

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Update frequently

Monitor what’s happening

Beware of censorship

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Topics of interest

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“ Walled gardens” are gone

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In most cases, don’t respond immediately

Monitor the response of your community ,[object Object],[object Object]

Offering to fix a problem is fine

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Send & receive text messages… 65 to 72%

Send & receive email… 25 to 34%

Access the Internet… 25 to 38%

Send & receive instant messages… 20 to 30%

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Social Media & Mobile Marketing: Recruitment Strategy Opportunities

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8. Rate My Professor

9. And a host of other sites

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11. Conversationalists…… 31%

12. Critics…………………..33%

13. Collectors………………19%

14. Joiners………………….59%

15. Spectators……………...69%

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18. 2. YouTube…………….19.20%

19. 3. MySpace……………...2.53%

20. 4. Yahoo! Answers……… .98%

21. 5. Twitter…………………. .97%

22. 12. LinkedIn……………… .23%

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24. Social media allows people to ask questions about the value of your degree and get “experience answers” from your students

25. Monitor and influence social media discussions

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27. Update frequently

28. Monitor what’s happening

29. Beware of censorship

30. Prominent links from official website

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32. Topics of interest

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50. “ Walled gardens” are gone

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52. In most cases, don’t respond immediately

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54. Offering to fix a problem is fine

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67. Send & receive text messages… 65 to 72%

68. Send & receive email… 25 to 34%

69. Access the Internet… 25 to 38%

70. Send & receive instant messages… 20 to 30%

71. Record video… 19 to 34%

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73. Take a photo.. 93%

74. Access Internet… 65%

75. Send/receive email… 52%

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79. Awkward input

80. Slow downloads

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84. Regular smartphones… 55% success

85. Touch screen phones… 75% success ◄

86.

87. Your regular website is not obsolete

88.

89. Register for a campus visit

90. Inquire about enrollment… if simple

91. Check application status

92. Pay an enrollment deposit

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94. How will people find your app?

95. Not easy to update

96.

97. Can find using “search”

98. Easy to update

99. Will perform as well as you build it/Not great right now

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118. Easy to opt-out

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