Medical education programs play an important role in informing health care professionals about the safe and effective use of medical devices. To probe emerging medical education trends in the device sector, Best Practices, LLC undertook benchmarking research. In particular, this study provides benchmarks on the proper size, structure, funding channels, staffing and investment for medical education groups. Download Full Report: http://bit.ly/2bY2NZ8

1. Best Practices, LLC Strategic Benchmarking Research
Organizing and Aligning Medical Education Roles in the
Medical Device Industry:
Optimizing the Structure, Resources and Activities to Improve in Medical
Education Delivery

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Table of Contents
 Executive Summary pgs. 3-17
 Research Overview pg. 4
 Participating Companies pg. 5
 Key Recommendations pg. 6-8
 Key Findings & Insights pgs. 9-13
 Structure & Activities pgs. 14-19
 Professional Education Investment Level & Funding Sources pgs. 20-31
 Professional Medical Education Staffing & Benchmark pgs. 32-41
 Changing Trends & Directions For Medical Education pgs. 42-49
 Benchmark Class Demographics pgs. 50-54
 About Best Practices LLC pgs. 55-56

3. Executive Summary

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Medical Education Benchmark Research: Objectives, Methodology &
Topics
In an ever-changing industry where patient compliance, efficacy and safety are of utmost importance, medical education plays
pivotal role in informing physicians & healthcare professionals about the latest medical knowledge. Best Practices, LLC
undertook this benchmarking study to conduct a performance benchmark review to inform those that lead medical education
functions on the proper size, resourcing, and structure for this function or group.
Topics Covered
Research
Methodology
Research
Overview
 Medical Education Group Structure And
Activities Performed
 The Funding Channels Utilized By
Medical Education Groups
 Staffing Benchmarks For Medical
Education Groups
 Benchmark Medical Education
Resources, Investment Allocation And
Budget Allocation By Region And
Program Type.
 Trends In Grants To Professional
Societies/Associations For Accredited
And Non-accredited Education Programs
 Future Trends In Medical Education
Staffing & Investment
Best Practices, LLC engaged 8 leaders
from 6 top medical device companies
through a benchmarking survey. This
report captures insights across medical
device industries.
 New compliance, transparency rules and
regulations have tempered the
sponsorship of some medical education
programs by medical device companies,
as well as some third-party providers of
such services.
 This benchmarking study investigates
emerging Medical Education trends at
medical device organizations regarding
funding, program types. It also informs
Medical Affairs & Medical Education
function leaders on the proper size,
resourcing, and structure for this function
or group.

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Benchmark Class:
Eight managers who support medical education at 6 medical device companies participated in this research. More than 50% of
participants are at the level of director/ senior director, with another 20% being managers. Two-third of participants are from the
U.S.
Universe of Learning: 6 Companies Participated In Study

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Medical Education Landscape Varies Greatly Across Sectors
Medical Education requirements, standards and “boundaries” are in a state of flux. There are significant differences based
on region, size of company, therapeutic area and Medical Device / Bio-pharm perspectives.
Factors Shaping MedEd Perspectives
Europe
Requirements
FDA & Safety
Pressures
Political
Pressures
Developing
Markets
Political
Pressures
U.S.
Requirements
Clinical &
Medical
Science
Litigation Structural
Forces
Creating
Changes
CME
Clinical Education – Disease
State Awareness
Medical Education – Product
Specific
Medical Tech
Biopharma
Size of
Company
Region of World
Medical
Device
Therapeutic
Area
Operating
under CIA

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Key Findings & Insights
The following key findings and insights emerged from this study.
 A Hybrid Structure Is Favored for Organizing Medical Education Groups:
 Half of medical device benchmark partners use a hybrid structure for their medical education groups.
These companies have oversight at a corporate level, as well as at a business unit.
 Medical education groups at 38% of device benchmark companies are part of a therapeutically
organized area. Professionally, medical education is a part of a larger medical affairs group at majority
of medical devices companies.
 Medical Device Focus On Non-accredited Programs:
 Device companies allocate 75% of the total Medical Education budget to non-accredited programs, of
which 67% is for programs delivered by the companies.

8. Structure & Activities

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Q. Please indicate which structure best describes the organizational approach of your medical education function and
organization.
As Medical Education Serves a Dual Role, Half of Benchmark Class
Use a Hybrid Structure to Organize for Effectiveness
% Respondents
Half of the benchmark class prefers to use a hybrid structure that allows oversight by both corporate headquarters and a
business unit. It also appears that many companies have abandoned the idea of a hub & spokes hybrid structure, which was
used by 29% of respondents back in 2011.1
Centralized in
headquarters
country
12%
Regional
headquarters in
U.S. & Europe
38%
Hybrid:
Corporate
Headquarters &
separate BU
headquarters
50%
N=8
Professional Medical Education Structural Approach
1PSM-269 Professional Medical Education Excellence: Structures, Resources, Services
& Performance Levels to Optimize Pharmaceutical Education Groups, 2011

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Medical Device Companies Invests More In Non-Accredited
Programs
% Respondents
N=6
Q. Estimate the percent of your educational program budget allocated to these different program types
Accredited
programs
(company
delivered)
22%
Accredited
programs
(independent
/trusted Third-
party Delivered)
4%
Non-accredited
programs
(company
delivered)
67%
Non-accredited
programs
(independent
/trusted Third-
party Delivered
7%
Non-accredited program investment averages about 74% of total program budget in the medical device sector with accredited
program investment totaling around to 26%.
Accredited programs
(company delivered):
75th Percentile 40%
Mean 22%
Median 5%
25th Percentile 0%
Accredited programs
(independent /trusted Third-
party Delivered)
75th Percentile 4%
Mean 4%
Median 0%
25th Percentile 0%
Non-accredited programs
(company delivered)
75th Percentile 90%
Mean 68%
Median 85%
25th Percentile 58%
Non-accredited programs
(independent /trusted Third-
party Delivered
75th Percentile 8%
Mean 7%
Median 0%
25th Percentile 0%
Budget Allocation by
Program Type:

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Corporate Perspective
Global medical
education
services of my
company
14%
Country/regional
medical
education
services of my
company
14%
Global medical
education
services of my
business unit /
division
43%
Country/regional
medical
education
services of my
business unit /
division
29%
Q. Please note what corporate perspective you are reflecting with your responses. I am answering for:
Benchmark Class Offers Variety of Perspectives on Delivery of
Medical Education
% Respondents
N=7
Around 43% of medical device segment respondents brought global medical education perspective for a single business unit.
N=7

12. About Best Practices LLC

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Learn More About Our Company
Best Practices®, LLC is an internationally recognized thought leader in the field of best practice
benchmarking®. We are a research, consulting, benchmark database, publishing and advisory firm that
conducts work based on the simple yet profound principle that organizations can chart a course to superior
economic performance by leveraging the best business practices, operating tactics and winning strategies of
world-class companies.
6350 Quadrangle Drive, Suite 200
Chapel Hill, NC 27517
(Phone): 919-403-0251
www.best-in-class.com