The influence of the Centers for Medicare and Medicaid Services (CMS) on healthcare policy and reimbursement is increasing as the US population ages and healthcare reform unfolds. Federal, state and local government healthcare spending is projected to be 50 percent of national health expenditures by 2021. Consequently, the importance of understanding, translating, and engaging CMS and other influential government agencies/groups will only grow.
Best Practices, LLC conducted this research to help biopharmaceutical executives formulate a strategic approach for optimizing engagement with CMS and the ecosystem of agencies and groups that shape U.S. healthcare guidelines and reimbursement policy. The study identifies current trends and future directions in structure, staffing, collaboration, resource allocations, and most-valued group activities across the biopharmaceutical and medical device sector.
The research examines performance excellence by probing how diverse groups such as Government Affairs, Policy, Managed Markets Marketing and other relevant stakeholders are staffed and organized to influence public policy and regulatory issues, particularly those flowing from CMS and other entities in the public sector healthcare system.
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Managing Healthcare Reform: Winning Strategies for Engaging the Government Ecosystem That Shapes Healthcare Policy
1. Managing Healthcare Reform:
Winning Strategies for Engaging the Government
Ecosystem That Shapes Healthcare Policy
Best Practices, LLC Strategic Benchmarking Research
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2. Table of Contents
I. Executive Summary pp. 4-17
Research Overview pp. 5
Universe of Learning pp. 6
Overview of Data and Issue pp.7-10
Key Findings pp. 11-17
II. Universe of Learning: Key Demographics of Participating Companies pp. 18-22
III. Align Structures, Resources & Groups To Manage The Healthcare “Ecosystem”
pp.23-40
IV. Intelligence Gathering: “The Capture” pp.41-55
Being well-positioned to capture vital information From Within The
Washington Ecosystem
V. Intelligence Dissemination: “The Routing” pp.56-64
How to share intelligence & insights with key executives and functions
VI. Intelligence Translation: “The Interpretation” pp.65-72
Determining what Information Coming from the Government Ecosystem
means for brands, functions & business lines
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3. Table of Contents
IX. Intelligence Implementation: “The Response” pp.73-90
Converting Government Ecosystem intelligence into strategies, plans, tactics
and messages
X. Government Affairs pp.91-97
How Companies Place Their Government Affairs Resources To Monitor &
Manage Public-sector Healthcare Reform
XI. Public Policy Benchmarks pp.98-109
How Companies Place Their Policy Resources To Monitor & Manage Public-
sector Healthcare Reform
XII. Government Affairs & Public Policy Staffing Benchmarks pp. 110-117
What Staffing Investments Are Companies Making To Manage the
Government Ecosystem?
XIII.Future Trends & Lessons Learned pp. 118-121
XIV.Appendix pp. 122-125
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