Professional Medical Education programs are a key way that healthcare professionals learn how to safely and effectively use new medical devices and biopharmaceutical products. While this remains as true today as it was in the past, the changing financial and regulatory landscape has created a challenging environment for Medical Education groups.
To succeed in this environment, Medical Education groups must efficiently use their resources and carefully control their content. In short, Medical Education groups have to ensure their programs have the right content, presenters, and venues to not only pass regulatory muster but also to attract healthcare practitioners.
And as budgets across both pharma and medical device continue to shrink, it has become critical for Medical Education groups to demonstrate the value of their programs to the organization.
Best Practices®, LLC conducted this evidence-based benchmark study to inform Medical Education leaders on emerging trends regarding funding, program types, delivery channels, program effectiveness and value drivers.
Data in this report are presented in two segments: Medical Device and Pharmaceutical.
Professional Medical Education Excellence: Benchmarking Critical Program Trends Transforming the Medical Device and Biopharmaceutical Marketplace
1. BEST PRACTICES,
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Best Practices, LLC Strategic Benchmarking Research
Professional Medical Education Excellence:
Benchmarking Critical Program Trends Transforming the
Medical Device and Biopharmaceutical Marketplace
2. BEST PRACTICES,
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Table of Contents
I. Executive Summary pp. 4-13
Research Overview pp. 4
Universe of Learning pp. 5
Transforming the Medical Education Landscape pp. 6
Key Findings pp. 7-13
I. Universe of Learning: Key Demographics of Participating Companies pp. 14-19
II. Investment Benchmarks & Trends pp. 20-36
Medical Education Spending is an Uneven Landscape Reflecting
Growth, Decline and Shifts
I. Program Benchmarks & Trends pp. 37-50
Developing and Deploying Medical Education Programs
• Educating For Better Outcomes pp. 51-60
I. Multi-disciplinary programs are on the Rise
VI. Program & Educator Impact Ratings pp. 61-75
The Programs & Professionals That Best Educate HealthCare Providers
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Table of Contents
VII. Performance Measurement pp.76-84
• Assessing Medical Education Programs to Demonstrate Value
VII. Technology Benchmarks & Trends pp. 85-97
New Digital Technologies Are Changing Medical Education Deployment
VII. Medical Education Program Benchmarks pp. 98-115
• Factors Shaping Medical Education Programs
VII. Appendix pp. 116-119
ACCME Annual Reports – 2010-2011
VII. About Best Practices, LLC pp. 120