SlideShare a Scribd company logo

Beth Harte / Social South 2009: Social Media Planning & Measurement

•
•
Beth Harte
Beth Harte

Social South 2009 presentation on social media planning and measurement as presented by Beth Harte, Community Manager, MarketingProfs

BusinessTechnology
1 of 47
Social Media Planning & Measurement: Proving (or not) the Value of Social Media Beth Harte Community Manager, MarketingProfs @bethharte
Why Measurement is Important
The silver bullet myth Image source: realestatedementia.com/
Are you ready for hard work? Image source: http://imagecache2.allposters.com/images/JAG/03-PS35-6.jpg
Politics will always exist Image source: http://www.cartoonstock.com/newscartoons/cartoonists/tcr/lowres/tcrn92l.jpg
Image source: clarinet-now.com Tactics without a plan...
Don’t think you need a plan? Image Source: www.bulldogblog.net/articles/wp-content/uploads/2009/02/money.jpg
With a plan... Image source: clarinet-now.com
How to write a measurable plan
The Plan: ,[object Object],[object Object],[object Object],[object Object]
What is a goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: getentrepreneurial.com
Types of objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing measurable objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurable objectives ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],How not to write an objective
Strategy ,[object Object],[object Object],[object Object],Image source: getentrepreneurial.com
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://francisanderson.files.wordpress.com
A Sample Plan Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Measurable Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://reviewsofdietprograms.com/photos/scale.jpg
Sample Measurable Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.salesmotivation.net/img/salesrun.jpg
Plans need to be flexible Image Source: Flickr, ralphventon
What to measure when it comes to social media
Typical Measurement & Value Image sources: harperstudio.typepad.com, tiphut.wordpress.com , bp.blogspot.com, publichealth.columbus.gov, bmwblog.com, conversationmarketing.com
Measurement Today
Traditional Marketing Funnel
Social Network Interference
New Marketing Funnel
SM Measurement of Engagement Image sources: digitalstrategy.govt.nz, orionwell.files.wordpress.com, itqb.unl.pt, iStock, gognis.net
What to measure... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: www.flickr.com/photos/joshrussell/580372830
[object Object],[object Object],[object Object],[object Object],Measurement Best Practices BORR-ing...but necessary! Image source: www.usm.edu/pr/releases/2006/may/cook.htm
Benchmarking Image Sources: http://www.defenselink.mil/ & http://www.sweatyguineapig.com Where did we start? Plan #1: 15 lbs. overweight Plan #2: $50,000 in sales Where did we end? Plan #1: 7 lbs. overweight (lost 8 lbs) Plan #2: $62,500 in sales (25% increase)
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ROE – Plan #1
ROE – Plan #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI – What’s the R? Image sources: http://www.mywasher.net & http://mymoneymakingexperiment.commoney-blogging.gif
ROI – What’s the I? Image sources: blogs.discovermagazine.com, www.ecu.edu, www.clydepumps.com/overview-2
ROI – Plan #2 Gain from Investment – Cost of Investment Cost of Investment And is always expressed in a percentage! $12,500 - $11,100 $11,100 ROI = 13% Sales Expenditures
Measurement is a puzzle Image source: www.askmario.com/backtalk/backtalk_puzzle.php
Where tools can help and where they can’t
Tools to help measure
Tools to help measure Image Sources: mentalfloss.cachefly.net, www.orthonurse.org, i.ehow.com/images, www.smbmarketingguide.com/
Who needs to be involved & what management expects
Who needs to be involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speak Management’s Language ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get Management Approval ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Only $49. Free for Premium Members !
Q A &

Recommended

Social Media for your B2B Marketing Mix
Social Media for your B2B Marketing MixSocial Media for your B2B Marketing Mix
Social Media for your B2B Marketing MixBeth Harte
 
Conversation management VOKA
Conversation management VOKAConversation management VOKA
Conversation management VOKAKevin Heylen
 
How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers Real-Time OutSource
 
#RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign #RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign Bailey Parnell
 
Like Minds 2010 Social Media Operationalization Presentation
Like Minds 2010 Social Media Operationalization PresentationLike Minds 2010 Social Media Operationalization Presentation
Like Minds 2010 Social Media Operationalization PresentationOlivier Blanchard
 
How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business SynNeo
 
Social Media Marketing strategy for The Speak Foundation
Social Media Marketing strategy for The Speak FoundationSocial Media Marketing strategy for The Speak Foundation
Social Media Marketing strategy for The Speak FoundationJuliKumari21
 
Social media plan – in class group exercise
Social media plan – in class group exerciseSocial media plan – in class group exercise
Social media plan – in class group exerciseMontaquel
 

Recommended

Social Media for your B2B Marketing Mix
Social Media for your B2B Marketing MixSocial Media for your B2B Marketing Mix
Social Media for your B2B Marketing MixBeth Harte
 
Conversation management VOKA
Conversation management VOKAConversation management VOKA
Conversation management VOKAKevin Heylen
 
How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers Real-Time OutSource
 
#RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign #RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign Bailey Parnell
 
Like Minds 2010 Social Media Operationalization Presentation
Like Minds 2010 Social Media Operationalization PresentationLike Minds 2010 Social Media Operationalization Presentation
Like Minds 2010 Social Media Operationalization PresentationOlivier Blanchard
 
How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business SynNeo
 
Social Media Marketing strategy for The Speak Foundation
Social Media Marketing strategy for The Speak FoundationSocial Media Marketing strategy for The Speak Foundation
Social Media Marketing strategy for The Speak FoundationJuliKumari21
 
Social media plan – in class group exercise
Social media plan – in class group exerciseSocial media plan – in class group exercise
Social media plan – in class group exerciseMontaquel
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]CanadaHelps / MyCharityConnects
 
Social Media Marketing Framework: A repeatable approach for planning social m...
Social Media Marketing Framework: A repeatable approach for planning social m...Social Media Marketing Framework: A repeatable approach for planning social m...
Social Media Marketing Framework: A repeatable approach for planning social m...Karen O'Brien
 
Social Media Strategic Planning Process
Social Media Strategic Planning ProcessSocial Media Strategic Planning Process
Social Media Strategic Planning ProcessMarketingatBahrain
 
3 seo-fundamentals-establishing a domain strategy-slides
3 seo-fundamentals-establishing a domain strategy-slides3 seo-fundamentals-establishing a domain strategy-slides
3 seo-fundamentals-establishing a domain strategy-slidesMasterCode.vn
 
How to Use LinkedIn Ads to Drive New Leads and Customers
How to Use LinkedIn Ads to Drive New Leads and CustomersHow to Use LinkedIn Ads to Drive New Leads and Customers
How to Use LinkedIn Ads to Drive New Leads and CustomersHubSpot
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action PlanIan Farmer
 
Seo for business owners
Seo for business ownersSeo for business owners
Seo for business ownersBusiness Online Experts
 
KPI
KPIKPI
KPIRafael Esguevillas Ruiz
 
Planning for Social Media Marketing
Planning for Social Media MarketingPlanning for Social Media Marketing
Planning for Social Media MarketingNick Westergaard
 
Creative Seo Proposal
Creative Seo ProposalCreative Seo Proposal
Creative Seo Proposalnishalegend
 
Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clientsSiddu Hosageri
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan PptJason_Chlebowski
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
Social Media Survival Guide
Social Media Survival GuideSocial Media Survival Guide
Social Media Survival GuideContent Marketing Institute
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostGuy Kawasaki
 
Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
Content Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessContent Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessRoger Parker
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for EverythingKristina Halvorson
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 
Beth Harte
Beth HarteBeth Harte
Beth HarteSocialMediaPlus
 
Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Beth Harte
 

More Related Content

Viewers also liked

MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]CanadaHelps / MyCharityConnects
 
Social Media Marketing Framework: A repeatable approach for planning social m...
Social Media Marketing Framework: A repeatable approach for planning social m...Social Media Marketing Framework: A repeatable approach for planning social m...
Social Media Marketing Framework: A repeatable approach for planning social m...Karen O'Brien
 
Social Media Strategic Planning Process
Social Media Strategic Planning ProcessSocial Media Strategic Planning Process
Social Media Strategic Planning ProcessMarketingatBahrain
 
3 seo-fundamentals-establishing a domain strategy-slides
3 seo-fundamentals-establishing a domain strategy-slides3 seo-fundamentals-establishing a domain strategy-slides
3 seo-fundamentals-establishing a domain strategy-slidesMasterCode.vn
 
How to Use LinkedIn Ads to Drive New Leads and Customers
How to Use LinkedIn Ads to Drive New Leads and CustomersHow to Use LinkedIn Ads to Drive New Leads and Customers
How to Use LinkedIn Ads to Drive New Leads and CustomersHubSpot
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action PlanIan Farmer
 
Planning for Social Media Marketing
Planning for Social Media MarketingPlanning for Social Media Marketing
Planning for Social Media MarketingNick Westergaard
 
Creative Seo Proposal
Creative Seo ProposalCreative Seo Proposal
Creative Seo Proposalnishalegend
 
Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clientsSiddu Hosageri
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostGuy Kawasaki
 
Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
Content Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessContent Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessRoger Parker
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for EverythingKristina Halvorson
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 

Viewers also liked (20)

MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
Social Media Marketing Framework: A repeatable approach for planning social m...
Social Media Marketing Framework: A repeatable approach for planning social m...Social Media Marketing Framework: A repeatable approach for planning social m...
Social Media Marketing Framework: A repeatable approach for planning social m...
 
Social Media Strategic Planning Process
Social Media Strategic Planning ProcessSocial Media Strategic Planning Process
Social Media Strategic Planning Process
 
3 seo-fundamentals-establishing a domain strategy-slides
3 seo-fundamentals-establishing a domain strategy-slides3 seo-fundamentals-establishing a domain strategy-slides
3 seo-fundamentals-establishing a domain strategy-slides
 
How to Use LinkedIn Ads to Drive New Leads and Customers
How to Use LinkedIn Ads to Drive New Leads and CustomersHow to Use LinkedIn Ads to Drive New Leads and Customers
How to Use LinkedIn Ads to Drive New Leads and Customers
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
 
Seo for business owners
Seo for business ownersSeo for business owners
Seo for business owners
 
KPI
KPIKPI
KPI
 
Planning for Social Media Marketing
Planning for Social Media MarketingPlanning for Social Media Marketing
Planning for Social Media Marketing
 
Creative Seo Proposal
Creative Seo ProposalCreative Seo Proposal
Creative Seo Proposal
 
Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clients
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
 
Social Media Survival Guide
Social Media Survival GuideSocial Media Survival Guide
Social Media Survival Guide
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
 
Social Media
Social MediaSocial Media
Social Media
 
Content Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessContent Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing Success
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
 

Similar to Beth Harte / Social South 2009: Social Media Planning & Measurement

Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Beth Harte
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
 
Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010gottstogo
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social MediaJen Jamar
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...Steve Drake
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
 
Growth hacking is a thing (1)
Growth hacking is a thing (1)Growth hacking is a thing (1)
Growth hacking is a thing (1)Chris Dover
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media PlanRapid Purple
 
Fuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the DownturnFuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the DownturnJennifer Kim
 
Social Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and StrategySocial Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and StrategyKemp Edmonds
 
Zappos Social Media Strategy UFSMM
Zappos Social Media Strategy UFSMMZappos Social Media Strategy UFSMM
Zappos Social Media Strategy UFSMMArik Benlevy
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
How to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesHow to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanHootsuite
 
Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1WendyFlanagan
 
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
 

Similar to Beth Harte / Social South 2009: Social Media Planning & Measurement (20)

Beth Harte
Beth HarteBeth Harte
Beth Harte
 
Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.Public Relations: It’s No Longer About Just The Media, It’s About People.
Public Relations: It’s No Longer About Just The Media, It’s About People.
 
Twitter Logistics
Twitter LogisticsTwitter Logistics
Twitter Logistics
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social Media
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoU:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso
 
Growth hacking is a thing (1)
Growth hacking is a thing (1)Growth hacking is a thing (1)
Growth hacking is a thing (1)
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media Plan
 
Fuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the DownturnFuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the Downturn
 
Social Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and StrategySocial Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and Strategy
 
The Basics of Social Media Marketing
The Basics of Social Media MarketingThe Basics of Social Media Marketing
The Basics of Social Media Marketing
 
Zappos Social Media Strategy UFSMM
Zappos Social Media Strategy UFSMMZappos Social Media Strategy UFSMM
Zappos Social Media Strategy UFSMM
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
 
How to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesHow to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and Sales
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
 
Social Media Marketing Strategy
Social Media Marketing StrategySocial Media Marketing Strategy
Social Media Marketing Strategy
 
Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1
 
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
 

More from Beth Harte

The Two Faces of Marketing
The Two Faces of MarketingThe Two Faces of Marketing
The Two Faces of MarketingBeth Harte
 
Social Media from the Inside Out
Social Media from the Inside OutSocial Media from the Inside Out
Social Media from the Inside OutBeth Harte
 
Using Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric OrganizationUsing Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric OrganizationBeth Harte
 
Social and the Marketing Mix
Social and the Marketing MixSocial and the Marketing Mix
Social and the Marketing MixBeth Harte
 
The Future of Public Relations
The Future of Public RelationsThe Future of Public Relations
The Future of Public RelationsBeth Harte
 
Logistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PRLogistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PRBeth Harte
 
@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social Media@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social MediaBeth Harte
 

More from Beth Harte (7)

The Two Faces of Marketing
The Two Faces of MarketingThe Two Faces of Marketing
The Two Faces of Marketing
 
Social Media from the Inside Out
Social Media from the Inside OutSocial Media from the Inside Out
Social Media from the Inside Out
 
Using Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric OrganizationUsing Social Media to Become a Customer-Centric Organization
Using Social Media to Become a Customer-Centric Organization
 
Social and the Marketing Mix
Social and the Marketing MixSocial and the Marketing Mix
Social and the Marketing Mix
 
The Future of Public Relations
The Future of Public RelationsThe Future of Public Relations
The Future of Public Relations
 
Logistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PRLogistics of Integrating Twitter into your Existing Marketing & PR
Logistics of Integrating Twitter into your Existing Marketing & PR
 
@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social Media@TheForefront: Successfully Navigating Social Media
@TheForefront: Successfully Navigating Social Media
 

Recently uploaded

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...lizamodels9
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escortdlhescort
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 

Recently uploaded (20)

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 

Beth Harte / Social South 2009: Social Media Planning & Measurement