SlideShare a Scribd company logo
1 of 9
WHAT ANDWHAT AND HOW WE DID IT
• Created a Gmail account for
  the entire group to use.
• Established contact with
  each school through email
  and requested information
  (roster, logo, team info).
• Added media, school and
  other contacts in an easy
  way to disseminate
  information regarding the
  Shootout.
WHAT AND HOW WE DID IT (CONT.)
                   Facebook Posts (always use a            Twitter Posts (Post often as
• Sent already     picture with the post. It will          twitter posts seem to
  created public   increase comments and likes)
                   Students, parents and fans…Our
                                                           become buried)
                                                           Tickets still remaining for the
  address, Faceb   women’s basketball team will take       @CincyHSShootout on Nov.
                   on ________________ (opponent)          24! More information:
  ook and          on Nov. 24 as part of the Cincy Girls   www.cincywomensports.org
  Twitter          Shootout at Cincinnati State. Tickets
                   are just $4 for students and $6 for
                                                           #cincygirlsshootout

  announcement     adults.

  s to each        Come check out some of the best
  school.          women’s basketball has to
                   Cincinnati has to offer

                   More Information:
                   www.cincywomensports.org/
                   Tickets: http://bit.ly/VrUe59
WHAT AND HOW WE DID IT (CONT.)
• Obtain high resolution
  logos from several
  schools that could be
  used for the game day
  media packet and for the
  social media websites
  (Facebook, Twitter).
• Created media guide for
  the use of the media at
  the event.
HOW WAS IT RECEIVED?
• Overall, we believe this year’s shootout was a success.
  The game day package was helpful for fans to see
  upcoming schedules as well as updated rosters of the
  teams.
• This year the showcase had a solid turnout. Although the
  day of games comes on the Saturday after
  Thanksgiving, fan support was steady throughout the
  day.
• Having the television stations in attendance was a great
  contributor for the event and for future years of the
  showcase. The media attention received will hopefully be
  able to allow for fans of basketball around the Cincinnati
  area to look forward to this event each and every year.
HOW WAS IT RECEIVED? (CONT.)
• Pictures taken at the showcase was
  an added bonus from previous
  years.
• Quality pictures of the event will be
  helpful for attracting new teams and
  fans. This allows for those who
  participated in the day’s festivities
  to have a lasting memory of their
  experience that day.
• Betsy Ross does a great job as
  color commentator for the games.
HOW WAS IT RECEIVED? (CONT.)
• Most of the games were competitive and were a treat for
  those in attendance.
• Kelsey Mitchell had a big day scoring over 25 points in
  her game against Sycamore. Her presence was able to
  attract college coaches from the surrounding area.
• Having college coaches in attendance will hopefully help
  to attract fans over the next few years.
• This year was a step in the right direction for the Cincy
  Girl’s shootout. There were more fans filling up the seats
  throughout the day and local media was able to provide a
  spark for the event in the coming years.
SUGGESTIONS AND IDEAS
• Improved participation and interaction with coaches
  and athletic directors
• Timely exchange of information for game program
  and media
• Finding ways through social media and other ideas
  such as the bullying campaign to improve student
  involvement and make them more excited about the
  event
• Scheduling the games so that the best match up is
  the last game of the day
SUGGESTIONS AND IDEAS (CONT.)
• Using star players (i.e. Kelsey
  Mitchell) to promote the event as a
  showcase of the city’s best talent.
• Vary the opponents throughout the
  course of the event.
• Also finding a more suitable date that
  will increase attendance and media
  coverage.

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Shootout day of promotion

  • 1.
  • 2. WHAT ANDWHAT AND HOW WE DID IT • Created a Gmail account for the entire group to use. • Established contact with each school through email and requested information (roster, logo, team info). • Added media, school and other contacts in an easy way to disseminate information regarding the Shootout.
  • 3. WHAT AND HOW WE DID IT (CONT.) Facebook Posts (always use a Twitter Posts (Post often as • Sent already picture with the post. It will twitter posts seem to created public increase comments and likes) Students, parents and fans…Our become buried) Tickets still remaining for the address, Faceb women’s basketball team will take @CincyHSShootout on Nov. on ________________ (opponent) 24! More information: ook and on Nov. 24 as part of the Cincy Girls www.cincywomensports.org Twitter Shootout at Cincinnati State. Tickets are just $4 for students and $6 for #cincygirlsshootout announcement adults. s to each Come check out some of the best school. women’s basketball has to Cincinnati has to offer More Information: www.cincywomensports.org/ Tickets: http://bit.ly/VrUe59
  • 4. WHAT AND HOW WE DID IT (CONT.) • Obtain high resolution logos from several schools that could be used for the game day media packet and for the social media websites (Facebook, Twitter). • Created media guide for the use of the media at the event.
  • 5. HOW WAS IT RECEIVED? • Overall, we believe this year’s shootout was a success. The game day package was helpful for fans to see upcoming schedules as well as updated rosters of the teams. • This year the showcase had a solid turnout. Although the day of games comes on the Saturday after Thanksgiving, fan support was steady throughout the day. • Having the television stations in attendance was a great contributor for the event and for future years of the showcase. The media attention received will hopefully be able to allow for fans of basketball around the Cincinnati area to look forward to this event each and every year.
  • 6. HOW WAS IT RECEIVED? (CONT.) • Pictures taken at the showcase was an added bonus from previous years. • Quality pictures of the event will be helpful for attracting new teams and fans. This allows for those who participated in the day’s festivities to have a lasting memory of their experience that day. • Betsy Ross does a great job as color commentator for the games.
  • 7. HOW WAS IT RECEIVED? (CONT.) • Most of the games were competitive and were a treat for those in attendance. • Kelsey Mitchell had a big day scoring over 25 points in her game against Sycamore. Her presence was able to attract college coaches from the surrounding area. • Having college coaches in attendance will hopefully help to attract fans over the next few years. • This year was a step in the right direction for the Cincy Girl’s shootout. There were more fans filling up the seats throughout the day and local media was able to provide a spark for the event in the coming years.
  • 8. SUGGESTIONS AND IDEAS • Improved participation and interaction with coaches and athletic directors • Timely exchange of information for game program and media • Finding ways through social media and other ideas such as the bullying campaign to improve student involvement and make them more excited about the event • Scheduling the games so that the best match up is the last game of the day
  • 9. SUGGESTIONS AND IDEAS (CONT.) • Using star players (i.e. Kelsey Mitchell) to promote the event as a showcase of the city’s best talent. • Vary the opponents throughout the course of the event. • Also finding a more suitable date that will increase attendance and media coverage.