This document summarizes Jen Van Der Meer's talk on circular economy business models. The talk discusses how business models can be designed to achieve more equitable outcomes through a circular economy approach. Popular business models like subscriptions, renting, and pay-per-use models are compared for their potential to enable a circular economy. The talk references Ray Anderson's philosophy of taking the whole industry with you in transitioning to sustainability. Myths about circular economy business models are debunked, emphasizing that they are not always disruptive or better for the environment. It is argued that business models must prioritize people and serve their needs through equitable and joyful outcomes.

1. JEN VAN DER MEER - REASON STREET | PARSONS
@JENVANDERMEER

2. HI I’M JEN

3. ORIGINAL TALK IDEA:
▸ Is there such a thing as a circular economy business model?
▸ How we think and conceive of business, revenue, and value
creation shapes the core decisions that drive a business.
▸ When we borrow models from previous industries, we have to
be wary of the hidden levers that may prohibit more equitable
outcomes.
▸ Subscription, renting, 2-sided marketplace, pay-per-use,
advertising and other popular business models will be
compared for the potential to realize a circular economy.

4. THINGS CHANGED.

5. THINGS CHANGED.

6. SO LET’S REDIRECT
▸ Is there such a thing as a circular economy business model?
▸ How we think and conceive of business, revenue, and value
creation shapes the core decisions that drive a business.
▸ When we borrow models from previous industries, we have to
be wary of the hidden levers that may prohibit more equitable
outcomes.
▸ Subscription, renting, 2-sided marketplace, pay-per-use,
advertising and other popular business models will be
compared for the potential to realize a circular economy.

7. LET’S TALK ABOUT THIS:
▸ Equitable outcomes.
▸ Ray Anderson.
▸ Circular economy. Business model myths.
▸ People-centered capitalism.
▸ Business model innovation as the strongest tool for
survival and resilience

8. CONVERSATION
WITH RAY

9. Ray Anderson: 1934 – 2011

10. “It’s not just about your company.
You have to take the whole
industry, your partners with you.”

11. “We need to provide better
value to our customers, better
work experiences to our
employees. It can’t be about
scarcity. It can’t be grim.”

12. - Ray Anderson
“Once you become an
environmentalist, you won’t quit.”

13. Don’t QuitDon’t Quit

14. MYTH 1:
Circular business models
are by nature disruptive

15. Circular business models Enabling business models

18. MYTH 2:
Circular models are always
better for the environment

23. REDUCE
REUSE
RECYCLE
PAPER, WARM AIR DRYER JET DRYER?
PREVENT
BIN

25. MYTH 3:
Circular business models
make life better for people

27. Where are the people????

28. Where is the justice?

29. Where is the joy?

30. Business
models are
for people
Business
models are
for people

31. KENNETH BOULDING
1966

32. Business model
innovation in 5
hard steps
Business model
innovation in 5
hard steps

33. 1. Define your vision.

34. 1. Define your vision.

35. 2. Include People

37. 3. Search for the
starter model that
launches your vision

41. 4. Get out of the
building.

42. Whom do you
want to serve?
What problem
do you see?

43. ALWAYS START WITH THE CUSTOMER:
Customer
Segments
Customer
Relationships
Value
Proposition
Key ActivitiesPartners
Key Resources
Customer
Channels
RevenuesCosts
Source: Strategyzer Osterwalder, Pigneur
Whom are you here to serve?

44. ALWAYS START WITH THE CUSTOMER:
Get out of the building

45. ALWAYS START WITH THE CUSTOMER:
Customer
Segments
Customer
Relationships
Value
Proposition
Customer
Channels
Source: Strategyzer Osterwalder, Pigneur
VALUE?
What problem do you see?

46. 5. Business model
validation =
ask for help

47. Ask for help
GET OUT OF THE BUILDING

48. Customer
Segments
Customer
Relationships
Value
Proposition
Key ActivitiesPartners
Key
Resources
Customer
Channels
RevenuesCosts
Source: Strategyzer Osterwalder, Pigneur
GET TO VALUE PROPOSITION FIT

49. TEST YOUR PROPOSITION WITH CUSTOMERS
Validate with customers

50. Customer
Segments
Customer
Relationships
Value
Proposition
Key ActivitiesPartners
Key
Resources
Customer
Channels
RevenuesCosts
Source: Strategyzer Osterwalder, Pigneur
AND THE REST OF THE BUSINESS MODEL WILL FOLLOW

51. Build your network

52. 1. Define your vision
2. Add people
3. Find your starter
business model
4. Get out of the
building
5. Ask for help

53. Thank you.Thank you.

54. @JENVANDERMEER
REASONSTREET.CO