These are the Be-Vast Marketing slides for the Beginner SEO techniques course at Betamore, 2014!

1. Beginner SEO
For the Awesome Small Business Owner
Amber Turrill
Be-Vast Marketing

2. Why You’re Here:
• You’re awesome.
• You have some idea of what SEO is, but – not
really.
• You’re ready to do what’s necessary to move
up the ranks. You might want to do it yourself
as opposed to hiring someone. If you do hire,
you want to be able to know what’s going on.

3. So Who Am I Anyway?
• Amber Turrill, Director of Be-Vast Marketing
• I work with clients all over the world.
• “Gaming the system” is always fun
• I’ll take your questions at anytime

4. SEO – An Introduction
• SEO stands for “Search Engine Optimization”
• What matters is positions 1-3.
• SEO is the longest, most complicated process
for getting to the top.
• Years vs. months
• Analytics MUST be in place.

5. What Does SEO Look Like?

6. Two Kinds of SEO:
ONSITE/ONPAGE SEO: Working with your site’s
pages and construction to ensure you’re at the
top
OFFSITE/OFFPAGE SEO: Building BACKLINKS with
appropriate anchor text from other sites. This
allows search engines to view you as an
AUTHORITY.

7. ON SITE SEO:
What goes into good Onsite SEO?
• META tags – Site or page title, description and
keywords
• CONTENT – Content that is NOT duplicated, is
original, is easy to read
• STRUCTURE – Good examples vs. bad
examples. Keeping up with the latest trends.
• BOUNCE RATE

8. ON SITE SEO: METAS
• Google Keyword Tool
• Competitor sites (SpyFu.com)
• Working with your code OR Wordpress Plugins
• The right descriptions and content which
feature your keywords

9. ON SITE SEO: YOUR SITE
• Sitemap
• Updated content – blog – a lot!
• NO DUPLICATE CONTENT
• Ensuring you’re findable
(NOFOLLOW/NOINDEX is DISABLED)

10. ON SITE SEO: BLOGGING
• News.Google.com
• Alerts.Google.com
• Copyscape

11. ON SITE SEO: ANALYTICS
• Google Analytics
• Google Webmaster Tools
• Other tools: Raven, Majestic SEO, SEO MOZ,
etc.

12. OFFSITE SEO
• Google PageRank
• Backlinks
• Penguin, Panda and Hummingbird

13. OFFSITE SEO: Technique
• Social Media
• Wikipedia
• Directories (be careful here!)
• Local business directories
• Google Places

14. OFFSITE SEO: Advanced
• Building microsites
• Buying real estate/forwarding
• Onsite and Offsite Factors Checklist
• PPC!
• Fiverr – sending traffic
• Youtube/video marketing

15. The Time Factor
• Creating backlinks
• Changing up your site
• Outsourcing

16. Outsourcing
• Going offshore – Elance.com, Odesk.com,
Guru.com, etc.
• Quality vs. non quality providers
• Disaster Stories

17. Google Webmaster Tools
• Traffic
• Positioning (With changes)
• SEO Power Suite

18. Google Analytics
• Bounce Rate
• Traffic Sources
• Secondary Sources
• Time on Site
• Flow Breakdown

19. Breaking It All Down
• Don't start without a strategy
• Find out where customers are landing
• DO NOT hire an overseas traffic sending
service
• Make time based on what you can handle
• Be prepared for changes
• HAVE FUN

20. THANK YOU!
Let me know if you need help – I’m
always here for you!
Amber Turrill
(512) 296-5065 (text ok)
amber@be-vast.com