This is a comprehensive marketing case analysis of the Jawed Habib franchise model employing a particular franchisee for illustration and explanation.

1. A research on problems faced
by
Greater Noida
Presented by
Abhinav Thakur (15DM004)
Absar Haider (15DM008)
Amol Agarwal (15DM021)
Anand Vishu (15DM022)
Avani Srivastava(15DM039)
Bharat Vijay (15DM045)

2. About Jawed Habib Saloon
• Brief history in time
• Franchise model
• Online presence
• Available franchise models

3. JH @ Greater Noida
• Started by Ms Jyothi Mahajan
• 2000Sq ft. = 1000 Sq ft. + 1000 Sq ft.
• Unique product line ~ Emphasis on Quality for money
• 25 % of sales revenue to J H
• 14.5 % Service tax

4. Product line and Services
Utility and Usage Habib’s Range Greater Noida Franchise
Herbal Conditioner Pack Habibs Herbal Conditioner Lotus
Treatment Shampoo and
Serum
Habibs Herbal Hair Serum
Kit
Wella Professional
Herbal Shampoo Habibs Herbal Shampoo Habibs Herbal Shampoo
Skin Care and Face mask
essentials
N/A O3+
Dandruff and Frizz
treatment
Habibs Anti-dandruff And
Hair fall Control Shampoo
Pro Botanix

5. Seasonality and trends
The wedding season Head massage and Combinations
Weekend crowd Student Populace

6. Current Marketing Measures
Word of Mouth and overreliance
Listing Contract with Just Dial –
₹16000/-
Jiffy Proposal and Refusal
Coupons for College Fests and Events

7. Competitive Analysis
JH Profitability
Bargaining
Power of Buyers
Bargaining
Power
of Suppliers
Substitute
Products
and Services
Potential
New
Entrants
• Brand Name
• Labor
• Standard Guidelines
• Unique Products
• Local Saloons
• Home Services, thehomesaloon.in
• Technology Options
•Luxury Spas, Masseuse
• Student Discounts
• Combi pack Negotiation
• Personalized options
• Tony And Guy ~ Jagat Farm
• Loreal Saloons
• App based services

8. Problems faced
• Quantity over Quality
• Posters, Posers and Imposters
• Just Dial Strategy Stagnation

9. Current Means Of Addressing
• Awareness through Conversation and goodwill
• Imposters reporting and Habib Brand Action
• Dead End On just Dial

10. Sought after SWOT
• Customer Loyalty
• Brand Name
• Experience provided and PR Skills
Strengths
• Overreliance on Word of mouth
• Online presence
• Location-Visibility and ATMs
Weaknesses
• Local Crowd
• Customized Services
• Express Cuts popularization
Opportunities
• Tony and Guy outlet
• HomeSaloon.inThreats

11. Our Findings
• Current Market ~ Goodwill and Word of
mouth
• Online and Mobile Space unexplored
• Just Dial Listing not measured for
effectiveness
• Emphasis on Labour and Service
• Stagnated market