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ASSESSMENT OF LEARNING 2 
CHAPTER 6 
EDDIE T. ABUG 
UNIVERSITY OF RIZAL SYSTEM 
CAINTA CAMPUS 
BSE-TLE 4A 
DR. REBECCA AMAGSILA Ph. D.
Book 1 and most of Chapter s 1 through 5 
(Advance Method Book) 
Concerns themselves w/ assessment 
EVALUATION 
is the next stage in the process 
A systematic, continous & comprehensive process of determining 
the growth and progress of the pupil towards objectives or values 
of the curriculum. 
(micro/classroom level) 
Characterized as the systematic determination of merit, worth and 
significance of something or someone. 
Characterize and appraise subjects of interest in a wide range of human 
enterprises, including the Arts, business, computer science, criminal 
justice, engineering, foundations and non-profit organizations, gov’t., 
heatlthcare, and other human services.
A. 
EDUCATIONAL EVALUATION 
B. 
EVALUATION APPROACHES 
C. 
EVALUATION METHODS AND 
TECHNIQUES 
D. 
THE CIPP EVALUATION 
MODEL 
E. 
SUMMARY OF KEYWORDS 
AND PHRASES
A. EDUCATIONAL EVALUATION 
United States 
• Joint Committee on Standards for Educational Evaluation 
• Developed standards for educational programmes, 
personnel, and student evaluation. 
U. S. Joint Committee on Standards 
• Four (4) Sections 
• 1.) Utility 3.) Propriety 
• 2.)Feasibility 4.) Accuracy 
Philippine Society for Educational 
Research and Evaluation (PSERE) 
*A society which looks into educational 
evaluation.
Dept. Of Education (DepEd) 
They mainly set the Educational evaluation 
standards in the Philippines.
• Various European Institution 
• More or less related to those 
produced by the Joint 
Committee in the United States. 
• They provide guidelines about basing 
value judgmentts on 
• a. systematic inquiry 
• b. evaluator competence and integrity 
• c. respect for people, and 
• d. regard for the general and public 
welfare.
3. 
Integrity/ 
Honesty 
1. 
Systematic 
Inquiry 
2. 
Competence 
4. 
Respect 
for 
People 
5. 
Responsibilities 
for 
General and 
Public Welfare 
GUIDING PRINCIPLES 
(for evaluators) 
Created by 
American Evaluation Association 
Can be used at various levels: 
(Served as Benchmarks for good practices in educational evaluation) 
1. Institutional Level when we evaluate learning 
2. Policy Level when we evaluate institutions 
3.International Level when we rank/evaluate the performance of various 
institutions of higher learning
SYSTEMATIC INQUIRY 
Evaluators conduct systematic, 
databased inquiries about 
whatever is being evaluated. 
Inquiry cannot be based on pure 
hearsay or perception but must be 
based concrete evidence and data 
to support the inquiry process.
 
Evaluation consulting and design 
•Designing and administering data collection tools 
•Analyzing and reporting evaluation results 
•Helping organizations use results in program 
planning
 California Instructional Technology Clearinghouse, Columbus 
Public Schools 
 The Software and Hardware Industry 
 Apple Computer Software Guides 
 Microsoft Software Guides 
 IBM Software Guides 
 Strengths: These booklets are distributed free of charge, and can be 
useful for learning about the software for a particular platform. 
 Weaknesses: Reviews are written to favor a particular platform. 
Reviews may be dated or not comprehensive. 

COMPETENCE 
Evaluators provide competent 
performance to stakeholders. 
The evaluators must be people or 
persons of known competence and 
generally acknowledged in the 
educational field.
INTEGRITY/HONESTY 
Evaluators ensure the honesty 
and integrity of the entire 
evaluation process. 
As such, the integrity of 
authorities who conduct the 
evaluation process must be 
beyond reproach.
RESPECT FOR PEOPLE 
Evaluators respect the security, 
dignity and self-worth of the 
respondents, program participants, 
clients and other stakeholders, w/ 
whom they interact. 
They cannot act as if they know 
everything but must listen patiently 
to the accounts of those whom they 
are evaluating.
RESPONSIBILITIES 
FOR GENERAL AND 
PUBLIC WELFARE 
Evaluators articulate and take 
into account the diversity of 
interests and values that may 
be related to the general and 
public welfare.
Believed that an 
INDIVIDUAL has a 
FREEEDOM OF CHOICE 
• He is UNIQUE 
EVALUATION PROCESS 
• Guided by Empirical Inquiry 
• Based on Objective Standards 
ALL EVALUATION 
• Based on Subjectivist 
Ethics 
• Individual Subjective 
experiences 
B. EVALUATION 
APPROACHES 
Evaluation approaches are the various conceptual arrangements made for 
designing and actually conducting the evaluation process. 
Today, in educational setting (a. Original, b. Refinements/extensions) 
1. LIBERAL DEMOCRACY 
1st major classification of evaluation 
Anchored by House (1990) 
All major evaluation approaches are based on this common idealogy.
1. UTILITARIANISM 
FORMS 
What is Good is Defined as that w/c maximizes 
the happiness of society as a whole. 
2. INTUITIONIST OR PLURALIST 
No single interpretation of “the good” is 
assumed . 
Need not be explicitly stated nor justified. 
OF 
SUBJECTIVIST ETHICS 
EACH ETHICAL POSITION HAS ITS OWN WAYS OF OBTAINING KNOWLEDGE 
OR EPISTEMOLOGY
EPISTEMOLOGY 
(Ways of Obtaining Knowledge) 
The Objectivist Epistemology 
Is Associated with the UTILITARIAN ETHICS 
Knowledge 
is acquired 
w/c is capable 
of external verification 
& evidence 
(intersubjective 
agreement) 
thru methods and 
techniques 
universally 
accepted and 
through the 
presentation of 
data. 
The Subjective Epistemology 
Is Asso. w/ the 
INTUITIONIST/PLURALIST 
ETHIC 
It is used to acquire new 
knowledge based on 
existing personal 
knowledge and 
experiences that are 
(explicit) or are not (tacit) 
available for public 
inspection.
The Objectivist Epistemology 
Is Associated with the UTILITARIAN ETHICS
The Subjective Epistemology 
Is Associated w/ the INTUITIONIST/PLURALIST 
ETHIC 
Used to acquire new knowledge based on existing personal 
knowledge and experiences that are (explicit) or are not (tacit) 
available for public inspection. 
Tacit Knowledge 
Unwritten, unspoken, and hidden vast 
storehouse of knowledge held by practically 
every normal human being, based on his or her 
emotions, experiences, insights, intuition, 
observations and internalized information. 
Explicit knowledge 
It can be readily transmitted to others. The 
information contained in encyclopedias and 
textbooks
House’s approach 
further subdivides the 
epistemological approach 
in terms of 
TWO (2) MAIN POLITICAL PERSPECTIVES 
1. ELITIST=An Approach in which the idea 
is to focus on the perspectives 
of managers and top echelon 
people and professionals. 
2. MASS-BASED = An Approach in which the 
focus is on consumers 
and the approaches are 
participatory.
STUFFLEBEAM and WEBSTERS (1980) 
Place approaches into one of 
THREE(3) GROUPS ACCDG. TO THEIR ORIENTATION 
Toward the role of values, an ethical consideration 
1. THE POLITICAL ORIENTATION (PSEUDO EVALUATION) 
Promotes a positive or negative view of an objective 
regardless of what its value actually might be. 
2. THE QUESTION ORIENTATION (QUASI-EVALUATION) 
Includes approaches that might or might not provide 
answers specifically related to the value of an object. 
3. THE VALUES ORIENTATION (TRUE EVALUATION) 
Includes approaches primarily intended to determine 
the value of some object.
Classification of approaches for conducting evaluations 
based on epistemology, major perspective, and orientation 
Epistemology 
(Ethic) 
Major 
perspective 
Orientation 
Political 
(Pseudo-evaluation) 
Questions 
(Quasi-evaluation) 
Values 
(True evaluation) 
Objectivist 
(Utilitarian) 
Elite 
(Managerial) 
Politically 
controlled 
Public relations 
Experimental 
research 
Management 
information 
systems 
Testing programs 
Objectives-based 
Content analysis 
Decision-oriented 
Policy studies 
Mass 
(Consumers) 
Accountability 
Consumer-oriented 
Subjectivist 
(Institutionalist/ 
Pluralist) 
Elite 
(Professional) 
Accreditation/ 
certification 
Connoisseur 
Mass 
(Participatory) 
Adversary 
Client-centered 
Note. Epistemology and major perspective from House (1978). Orientation from 
Stufflebeam & Webster (1980).
Politically 
controlled 
Public 
relation 
studies 
Pseudo-evaluation 
approaches
POLITICALLY CONTROLLED
PUBLIC RELATIONS INFORMATION
Experimental 
research 
Management 
info. Sys.’ 
Testing 
programs 
Objectives 
based 
studies 
Content 
analysis
Customer / 
Constituents 
Satisfaction 
Survey 
After Sales 
Customers 
Service 
Enhancing the 
Quality of 
Products and 
Services Offered 
Create More 
Services and 
Products that 
will Benefit the 
Public
Experimental 
research 
Causal relationships 
Determine causal 
relationships between 
variables. 
Strongest paradigm for 
determining causal 
relationships. 
Requires controlled 
setting, limits range of 
evidence, focuses 
primarily on results. 
Management 
information systems 
Scientific efficiency 
Continuously supply 
evidence needed to 
fund, direct, & control 
programs. 
Gives managers detailed 
evidence about complex 
programs. 
Human service variables 
are rarely amenable to 
the narrow, quantitative 
definitions needed. 
Testing programs Individual differences 
Compare test scores of 
individuals & groups to 
selected norms. 
Produces valid & reliable 
evidence in many 
performance areas. Very 
familiar to public. 
Data usually only on 
testee performance, 
overemphasizes test-taking 
skills, can be poor 
sample of what is taught 
or expected. 
Objectives-based Objectives 
Relates outcomes to 
objectives. 
Common sense appeal, 
widely used, uses 
behavioral objectives & 
testing technologies. 
Leads to terminal 
evidence often too 
narrow to provide basis 
for judging to value of a 
program. 
Content analysis 
Content of a 
communication 
Describe & draw 
conclusion about a 
communication. 
Allows for unobtrusive 
analysis of large volumes 
of unstructured, 
symbolic materials. 
Sample may be 
unrepresentative yet 
overwhelming in 
volume. Analysis design 
often overly simplistic 
for question. 
Accountability 
Performance 
expectations 
Provide constituents 
with an accurate 
accounting of results. 
Popular with 
constituents. Aimed at 
improving quality of 
products and services. 
Creates unrest between 
practitioners & 
consumers. Politics 
often forces premature 
studies.
Design the Experiment 
Collect and Analyze Data 
Draw Conclusion
Businesses use information systems at all levels of operation to collect, 
process and store data. 
Management aggregates and disseminates this data in the form of 
information needed to carry out the daily operations of business. 
Everyone who works in business, from someone who pays the bills to the 
person who makes employment decisions, uses information systems.
In norm-referenced test interpretation, your scores are compared with the test 
performance of a particular reference group, called the norm group. 
The norm group usually consists of large representative samples of individuals 
from specific populations, undergraduates, senior managers or clerical workers. It 
is the average performance and distribution of their scores that become the test 
norms of the group. – 
(http://www.psychometric-success.com/aptitude-tests/interpreting-test-results.htm)
Goals and Objectives are similar in that 
they describe the intended purposes 
and expected results of teaching 
activities and establish the foundation 
for assessment. 
There are three types of learning 
objectives, which reflect different 
aspects of student learning: 
Cognitive objectives: “What do you 
want your graduates to know?” 
Affective objectives: “What do you want 
your graduates to think or care about?” 
Behavioral Objectives: “What do you 
want your graduates to be able to do?” 
(http://assessment.uconn.edu/primer/goals 
1.html)
Print 
media 
Newspaper items, 
magazine articles, books, 
catalogues 
Other 
writings 
Web pages, 
advertisements, 
billboards, posters, 
graffiti 
Broadcast 
media 
Radio programs, news 
items, TV programs 
Other 
recordings 
Photos, drawings, videos, 
films, music 
Live 
situations 
Speeches, interviews, 
plays, concerts 
Observatio 
ns 
Gestures, rooms, 
products in shops 
For a media organization, 
the main purpose of content analysis is 
 to evaluate and improve its 
programming. All media organizations 
are trying to achieve some purpose. 
For commercial media, 
the purpose is simple: 
 to make money, and survive. 
For public and community-owned 
media, 
there are usually several purposes, 
sometimes conflicting - but each 
individual program tends to have one 
main purpose. 
http://www.audiencedialogue.net/kya1 
6a.html
Decision 
oriented 
Policy 
studies 
Accreditation/ 
certification 
Connoisseur 
Adversary Client-centered
Most important questions when working with 
statistics is “Why are we doing this?” 
Proximate examples for such answers are 
“To find out if this new drug works better 
than the established ones” or 
 “To describe the effect of inter-cropping on 
plant growth”while ultimate answers are 
“To improve medical treatment” or 
 “To find appropriate cultivation techniques”. 
Statistics are complied by an IT department 
and then given back to the people who initially 
requested them for interpretation. 
http://journal.code4lib.org/articles/1275
Cutting Carbon Emissions
A service offered by companies that 
focuses on the internal and 
external needs of 
a business's customers. Consumer 
orientation establishes 
andmonitors standards of customer 
satisfaction and strives to meet the 
clientele's needs 
and expectations related to 
the product or service sold by the 
business. 
http://www.businessdictionary.com/d 
efinition/consumer-orientation.html
CHED ACCREDITATION IN THE PHILIPPINES 
The CHED has its scheme of quality assurance when colleges and universities 
submit themselves to voluntary accreditation through the four accrediting 
agencies: 
the Philippine Association of Accrediting Agencies of Schools, Colleges and 
Universities (PAASCU), the Philippine Association of Colleges and 
UniversitiesCommission on Accreditation (PACU-COA), the Association of 
Christian Schools 
and Colleges (ACSC), the Accrediting Association of Chartered Colleges and 
Universities of the Philippines (AACCUP), all under the umbrella of the 
Federation of 
Accrediting Agency of the Philippines (FAAP). 
The CHED recognizes only the FAAP-certified accreditation of the four 
accrediting 
agencies-without necessarily encroaching on the academic autonomy of the 
latter. 
http://stlinusonlineinstitute.com/yahoo_site_admin/assets/docs/CHED_ACCRE 
DITATION_IN_THE_PHILIPPINES.67223608.pdf
Accreditation is a concept of self-regulation which focuses on self-study 
and evaluation and on the continuing improvement of educational 
quality. It is both a process and a result. 
As a process, it is a form of peer review in which an association of schools 
and colleges establishes sets of criteria and procedures to encourage high 
maintenance of standards of education among its affiliate members. 
As a result, it is a form of certification granted by a recognized and 
authorized accrediting agency to an educational program or to an 
educational institution as possessing certain standards of quality which are 
over and above those prescribed as minimum requirements for government 
recognition. Accreditation is based upon an analysis of the merits of 
educational operations in the context of the institution's philosophy and 
objectives. 
Membership to PACUCOA is open to all schools that are able to meet the 
standards and requirements of the agency. 
http://www.pacucoa.ph/general_info.htm
The connoisseurship model has two major implications: holistic approach to 
the analysis and interpretation of data and multiple perspectives in the 
evaluative tasks. 
http://ged550.wikispaces.com/Eisner's+Educational+Connoisseurship+Model 
On being connoisseurs and critics 
involves more 
than gaining and exercising technical 
knowledge and skills. It depends on us 
also cultivating a kind of artistry. In 
this sense, educators are not engineers 
applying their skills to carry out a plan 
or drawing, they are artists who are 
able to improvise and devise new ways 
of looking at things. 
http://infed.org/mobi/evaluation-theory-and-practice/
To this end, the approach makes use of 
teams of evaluators who present two 
opposing views (these teams are 
commonly referred to as adversaries 
and advocates). 
These two sides then agree on issues to 
address, collect data or evidence which 
forms a common database, and present 
their arguments. 
A neutral party is assigned to referee 
the hearing, and is expected to arrive at a 
fair verdict after consideration of all the 
evidence presented.[4]
From the first day of service, and 
continuing through each and 
every session, the unique needs 
of the client are at the core of our 
treatment model. Trained 
therapy professionals are 
dedicated to the mission of HCT 
and to the clients we serve. 
http://healthcaretherapies.net/treat 
ment_model.php
Client-Centered Nutrition Education (CCNE) is a style of 
education that encourages participants to play an active role in 
their own learning and allows staff to act as a guide or a 
facilitator. 
CCNE provides opportunities for group discussion, 
incorporates hands-on activities and, best of all, allows 
participants to share experiences and provide social support to 
each other. 
CCNE makes the learning experience more fun, engaging, and 
meaningful, not only for participants, but also for staff. 
http://www.dshs.state.tx.us/wichd/nut/ccne.aspx
DETAILED LIST OF 
METHODS, 
TECHNIQUES AND 
APPROACHES FOR 
CONDUCTING 
EVALUATION 
ACCELERATED AGING 
ACTION RESEARCH 
ADVANCED PRODUCT 
QUALITY PLANNING 
ALTERNATIVE ASSESSMENT 
APPRECIATIVE INQUIRY 
AXIOMATIC DESIGN 
BENCHMARKING 
CASE STUDY 
CHANGE MANAGEMENT 
CLINICAL TRIAL 
COHORT STUDY 
COMPETITOR ANALYSIS 
CONSENSUS 
DECISION-MAKING 
CONSENSUS –SEEKING 
DECISION-MAKING 
CONTENT ANALYSIS 
CONVERSATION 
ANALYSIS 
COST-BENEFIT ANALYSIS 
COURSE EVALUATION 
DELPHI TECHNIQUE 
DISCOURSE ANALYSIS 
ELECTRONIC PORTFOLIO 
ENVIRONMENTAL SCANNING 
ETHNOGRAPHY 
EXPERIMENT 
EXPERIMENTAL TECHNIQUES 
GAME THEORY 
GRADING 
FACTOR ANALYSIS 
FACTORIAL EXPERIMENT 
FEASIBILITY STUDY 
FIELD EXPERIMENT 
FIXTURELESS IN-CIRCUIT TEST 
FOCUS GROUP 
FORCE FIELD ANALYSIS 
HISTORICAL METHOD 
INQUIRY 
INTERVIEW 
MARKETING RESEARCH 
META-ANALYSIS 
METRICS 
MOST SIGNIFICANT 
CHANGE 
MULTIVARIATE STATISTICS 
NATURALISTIC 
OBSERVATION 
OBSERVATIONAL 
TECHNIQUES 
 and others.
The Approach essentially systematizes the way we evaluate the 
different dimensions and aspects of curriculum development and the 
sum/total of student experiences in the educative process. 
THE ‘CIPP’ MODEL OF EVALUATION 
INPUTS PRODUCT 
CONTEXT
What is the 
relation of the 
course to 
other courses? 
CONTEXT 
Is the time 
adequate? 
What are 
critical or 
important 
external factors 
(networks, 
ministries)? 
Should 
courses be 
integrated or 
separate? 
Is the course 
relevant to 
job needs? 
What are the 
links between 
the course and 
research/exten-sion 
activities? 
Is there a 
need for a 
course?
What is the 
entering ability 
of students? 
What are the 
learning skills 
of the students? 
What is the 
motivation of 
the students/ 
What are the 
living condiions 
of students? 
What is the 
students’ existing 
knowledge(*) (In 
line WMF*)? 
Are the aims 
suitable? 
Is the course 
content clearly 
defined? 
What 
What books do 
the teachers 
resources/ 
equipment are 
available 
What is the 
theory practice 
relevance? 
Is the content 
relevant to 
Does the content 
(knowledge, skills, 
attitudes(*) In line 
WMF*) match 
student abilities 
practical 
problems? 
have? 
INPUTS
What books 
do the 
students 
have? How strong are 
the teaching 
skills of the 
teachers? 
What time is 
available 
comparedwith the 
workload, for 
preparation? 
What knowledge, 
skills and 
attitudes, relatede 
to the subject, do 
the teachers have? 
How supportive 
is the classroom 
environment? 
How many 
students are 
there? 
Do the 
objectives 
derive from 
How many 
teachers are 
there? 
Are the 
objective 
smart? 
What 
regulation 
relate to the 
training? 
aims? 
How is the 
course 
organized? 
INPUTS 
contn.
How is 
disciplined 
maintained? 
Use and apply 
What is 
the 
workload 
of 
student? 
PROCESS 
How 
well/actively 
do students 
participate? 
Are there 
any 
problems 
related to 
teaching? 
Are there 
any 
problems 
related to 
learning? 
Is there an 
effective 2- 
way 
communi- 
Is knowledge cation 
only 
transferred to 
students, or do 
they use and 
apply it? 
Are there any 
problems w/c 
students face in 
using/applying/ 
analysing the 
knowledge and 
skills? 
What is the level of 
cooperation/inter 
personal relations 
between 
teachers/students? 
Are teaching 
and learning 
affected by 
practical/instit 
utional 
problems? 
Are the teaching 
and learning 
process 
continuously 
evaluated?
Is there one final 
exam ar the end 
or several during 
Has the teacher’s the course? 
reputation 
improved or been 
ruined as a result? 
Is there any informal 
assessment? 
What is the quality of 
assessment (i.e. what 
levels of KSA are 
assessed?) 
What are the 
students’ KSA 
levels after the 
course? 
Is the evaluation 
carried out for the 
whole (*) In-line 
WMF*) process? 
What are the 
main 
‘lessons’learned’? 
How was the 
How do 
students use 
what they have 
learned? 
overall 
experience for 
the teachers and 
for the students? 
Is there an official 
report? 
PRODUCT
Those guided questions are not answered by the 
teacher only or by a single individual. Instead, there 
are many ways in which they can be answered. Some 
of the more common methods are listed below. 
1. Discussion with 
class 
2. Informal 
conversation or 
observation 
3. Individual student 
interviews 
4. Evaluation forms 
5. Observation in 
class/session of 
teacher/trainer by 
colleagues 
6. Video tape of own 
teaching (micro-teaching) 
7. Organizational 
documents 
8. Participant 
contract 
9. Performance test 
10. Questionnaire 
11. Self-assessment 
12. Written test
E. SUMMARY OF KEYWORDS AND PHRASES 
ASSESSMENT is the 
process of gathering 
and analyzing specific 
information as part of 
an evaluation. 
COMPETENCY 
EVALUATION is a 
means for teachers to 
determine the ability 
of their students in 
other ways besides 
the standardize test. 
COURSE EVALUATION is 
the process of evaluating 
the instruction of a given 
course. 
EDUCATIONAL 
EVALUATION is 
evaluation that is 
conducted specifically in 
an educational setting. 
IMMAMENT EVALUATION 
opposed by Gilles Deleuze 
to value judgment. 
PERFORMANCE 
EVALUATION is aterm 
from the field of 
language testing. It 
stands in contrast to 
competence 
evaluation. 
PROGRAM EVALUATION is 
essentially a set of 
philosophies and 
techniques to determine if 
a program ‘works’.
Educational evaluation. ed8 chapter 6

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Educational evaluation. ed8 chapter 6

  • 1. ASSESSMENT OF LEARNING 2 CHAPTER 6 EDDIE T. ABUG UNIVERSITY OF RIZAL SYSTEM CAINTA CAMPUS BSE-TLE 4A DR. REBECCA AMAGSILA Ph. D.
  • 2. Book 1 and most of Chapter s 1 through 5 (Advance Method Book) Concerns themselves w/ assessment EVALUATION is the next stage in the process A systematic, continous & comprehensive process of determining the growth and progress of the pupil towards objectives or values of the curriculum. (micro/classroom level) Characterized as the systematic determination of merit, worth and significance of something or someone. Characterize and appraise subjects of interest in a wide range of human enterprises, including the Arts, business, computer science, criminal justice, engineering, foundations and non-profit organizations, gov’t., heatlthcare, and other human services.
  • 3. A. EDUCATIONAL EVALUATION B. EVALUATION APPROACHES C. EVALUATION METHODS AND TECHNIQUES D. THE CIPP EVALUATION MODEL E. SUMMARY OF KEYWORDS AND PHRASES
  • 4. A. EDUCATIONAL EVALUATION United States • Joint Committee on Standards for Educational Evaluation • Developed standards for educational programmes, personnel, and student evaluation. U. S. Joint Committee on Standards • Four (4) Sections • 1.) Utility 3.) Propriety • 2.)Feasibility 4.) Accuracy Philippine Society for Educational Research and Evaluation (PSERE) *A society which looks into educational evaluation.
  • 5. Dept. Of Education (DepEd) They mainly set the Educational evaluation standards in the Philippines.
  • 6. • Various European Institution • More or less related to those produced by the Joint Committee in the United States. • They provide guidelines about basing value judgmentts on • a. systematic inquiry • b. evaluator competence and integrity • c. respect for people, and • d. regard for the general and public welfare.
  • 7. 3. Integrity/ Honesty 1. Systematic Inquiry 2. Competence 4. Respect for People 5. Responsibilities for General and Public Welfare GUIDING PRINCIPLES (for evaluators) Created by American Evaluation Association Can be used at various levels: (Served as Benchmarks for good practices in educational evaluation) 1. Institutional Level when we evaluate learning 2. Policy Level when we evaluate institutions 3.International Level when we rank/evaluate the performance of various institutions of higher learning
  • 8. SYSTEMATIC INQUIRY Evaluators conduct systematic, databased inquiries about whatever is being evaluated. Inquiry cannot be based on pure hearsay or perception but must be based concrete evidence and data to support the inquiry process.
  • 9.  Evaluation consulting and design •Designing and administering data collection tools •Analyzing and reporting evaluation results •Helping organizations use results in program planning
  • 10.  California Instructional Technology Clearinghouse, Columbus Public Schools  The Software and Hardware Industry  Apple Computer Software Guides  Microsoft Software Guides  IBM Software Guides  Strengths: These booklets are distributed free of charge, and can be useful for learning about the software for a particular platform.  Weaknesses: Reviews are written to favor a particular platform. Reviews may be dated or not comprehensive. 
  • 11. COMPETENCE Evaluators provide competent performance to stakeholders. The evaluators must be people or persons of known competence and generally acknowledged in the educational field.
  • 12. INTEGRITY/HONESTY Evaluators ensure the honesty and integrity of the entire evaluation process. As such, the integrity of authorities who conduct the evaluation process must be beyond reproach.
  • 13. RESPECT FOR PEOPLE Evaluators respect the security, dignity and self-worth of the respondents, program participants, clients and other stakeholders, w/ whom they interact. They cannot act as if they know everything but must listen patiently to the accounts of those whom they are evaluating.
  • 14. RESPONSIBILITIES FOR GENERAL AND PUBLIC WELFARE Evaluators articulate and take into account the diversity of interests and values that may be related to the general and public welfare.
  • 15. Believed that an INDIVIDUAL has a FREEEDOM OF CHOICE • He is UNIQUE EVALUATION PROCESS • Guided by Empirical Inquiry • Based on Objective Standards ALL EVALUATION • Based on Subjectivist Ethics • Individual Subjective experiences B. EVALUATION APPROACHES Evaluation approaches are the various conceptual arrangements made for designing and actually conducting the evaluation process. Today, in educational setting (a. Original, b. Refinements/extensions) 1. LIBERAL DEMOCRACY 1st major classification of evaluation Anchored by House (1990) All major evaluation approaches are based on this common idealogy.
  • 16. 1. UTILITARIANISM FORMS What is Good is Defined as that w/c maximizes the happiness of society as a whole. 2. INTUITIONIST OR PLURALIST No single interpretation of “the good” is assumed . Need not be explicitly stated nor justified. OF SUBJECTIVIST ETHICS EACH ETHICAL POSITION HAS ITS OWN WAYS OF OBTAINING KNOWLEDGE OR EPISTEMOLOGY
  • 17. EPISTEMOLOGY (Ways of Obtaining Knowledge) The Objectivist Epistemology Is Associated with the UTILITARIAN ETHICS Knowledge is acquired w/c is capable of external verification & evidence (intersubjective agreement) thru methods and techniques universally accepted and through the presentation of data. The Subjective Epistemology Is Asso. w/ the INTUITIONIST/PLURALIST ETHIC It is used to acquire new knowledge based on existing personal knowledge and experiences that are (explicit) or are not (tacit) available for public inspection.
  • 18. The Objectivist Epistemology Is Associated with the UTILITARIAN ETHICS
  • 19. The Subjective Epistemology Is Associated w/ the INTUITIONIST/PLURALIST ETHIC Used to acquire new knowledge based on existing personal knowledge and experiences that are (explicit) or are not (tacit) available for public inspection. Tacit Knowledge Unwritten, unspoken, and hidden vast storehouse of knowledge held by practically every normal human being, based on his or her emotions, experiences, insights, intuition, observations and internalized information. Explicit knowledge It can be readily transmitted to others. The information contained in encyclopedias and textbooks
  • 20. House’s approach further subdivides the epistemological approach in terms of TWO (2) MAIN POLITICAL PERSPECTIVES 1. ELITIST=An Approach in which the idea is to focus on the perspectives of managers and top echelon people and professionals. 2. MASS-BASED = An Approach in which the focus is on consumers and the approaches are participatory.
  • 21. STUFFLEBEAM and WEBSTERS (1980) Place approaches into one of THREE(3) GROUPS ACCDG. TO THEIR ORIENTATION Toward the role of values, an ethical consideration 1. THE POLITICAL ORIENTATION (PSEUDO EVALUATION) Promotes a positive or negative view of an objective regardless of what its value actually might be. 2. THE QUESTION ORIENTATION (QUASI-EVALUATION) Includes approaches that might or might not provide answers specifically related to the value of an object. 3. THE VALUES ORIENTATION (TRUE EVALUATION) Includes approaches primarily intended to determine the value of some object.
  • 22. Classification of approaches for conducting evaluations based on epistemology, major perspective, and orientation Epistemology (Ethic) Major perspective Orientation Political (Pseudo-evaluation) Questions (Quasi-evaluation) Values (True evaluation) Objectivist (Utilitarian) Elite (Managerial) Politically controlled Public relations Experimental research Management information systems Testing programs Objectives-based Content analysis Decision-oriented Policy studies Mass (Consumers) Accountability Consumer-oriented Subjectivist (Institutionalist/ Pluralist) Elite (Professional) Accreditation/ certification Connoisseur Mass (Participatory) Adversary Client-centered Note. Epistemology and major perspective from House (1978). Orientation from Stufflebeam & Webster (1980).
  • 23. Politically controlled Public relation studies Pseudo-evaluation approaches
  • 24.
  • 27. Experimental research Management info. Sys.’ Testing programs Objectives based studies Content analysis
  • 28. Customer / Constituents Satisfaction Survey After Sales Customers Service Enhancing the Quality of Products and Services Offered Create More Services and Products that will Benefit the Public
  • 29. Experimental research Causal relationships Determine causal relationships between variables. Strongest paradigm for determining causal relationships. Requires controlled setting, limits range of evidence, focuses primarily on results. Management information systems Scientific efficiency Continuously supply evidence needed to fund, direct, & control programs. Gives managers detailed evidence about complex programs. Human service variables are rarely amenable to the narrow, quantitative definitions needed. Testing programs Individual differences Compare test scores of individuals & groups to selected norms. Produces valid & reliable evidence in many performance areas. Very familiar to public. Data usually only on testee performance, overemphasizes test-taking skills, can be poor sample of what is taught or expected. Objectives-based Objectives Relates outcomes to objectives. Common sense appeal, widely used, uses behavioral objectives & testing technologies. Leads to terminal evidence often too narrow to provide basis for judging to value of a program. Content analysis Content of a communication Describe & draw conclusion about a communication. Allows for unobtrusive analysis of large volumes of unstructured, symbolic materials. Sample may be unrepresentative yet overwhelming in volume. Analysis design often overly simplistic for question. Accountability Performance expectations Provide constituents with an accurate accounting of results. Popular with constituents. Aimed at improving quality of products and services. Creates unrest between practitioners & consumers. Politics often forces premature studies.
  • 30. Design the Experiment Collect and Analyze Data Draw Conclusion
  • 31. Businesses use information systems at all levels of operation to collect, process and store data. Management aggregates and disseminates this data in the form of information needed to carry out the daily operations of business. Everyone who works in business, from someone who pays the bills to the person who makes employment decisions, uses information systems.
  • 32. In norm-referenced test interpretation, your scores are compared with the test performance of a particular reference group, called the norm group. The norm group usually consists of large representative samples of individuals from specific populations, undergraduates, senior managers or clerical workers. It is the average performance and distribution of their scores that become the test norms of the group. – (http://www.psychometric-success.com/aptitude-tests/interpreting-test-results.htm)
  • 33. Goals and Objectives are similar in that they describe the intended purposes and expected results of teaching activities and establish the foundation for assessment. There are three types of learning objectives, which reflect different aspects of student learning: Cognitive objectives: “What do you want your graduates to know?” Affective objectives: “What do you want your graduates to think or care about?” Behavioral Objectives: “What do you want your graduates to be able to do?” (http://assessment.uconn.edu/primer/goals 1.html)
  • 34. Print media Newspaper items, magazine articles, books, catalogues Other writings Web pages, advertisements, billboards, posters, graffiti Broadcast media Radio programs, news items, TV programs Other recordings Photos, drawings, videos, films, music Live situations Speeches, interviews, plays, concerts Observatio ns Gestures, rooms, products in shops For a media organization, the main purpose of content analysis is  to evaluate and improve its programming. All media organizations are trying to achieve some purpose. For commercial media, the purpose is simple:  to make money, and survive. For public and community-owned media, there are usually several purposes, sometimes conflicting - but each individual program tends to have one main purpose. http://www.audiencedialogue.net/kya1 6a.html
  • 35. Decision oriented Policy studies Accreditation/ certification Connoisseur Adversary Client-centered
  • 36. Most important questions when working with statistics is “Why are we doing this?” Proximate examples for such answers are “To find out if this new drug works better than the established ones” or  “To describe the effect of inter-cropping on plant growth”while ultimate answers are “To improve medical treatment” or  “To find appropriate cultivation techniques”. Statistics are complied by an IT department and then given back to the people who initially requested them for interpretation. http://journal.code4lib.org/articles/1275
  • 38. A service offered by companies that focuses on the internal and external needs of a business's customers. Consumer orientation establishes andmonitors standards of customer satisfaction and strives to meet the clientele's needs and expectations related to the product or service sold by the business. http://www.businessdictionary.com/d efinition/consumer-orientation.html
  • 39. CHED ACCREDITATION IN THE PHILIPPINES The CHED has its scheme of quality assurance when colleges and universities submit themselves to voluntary accreditation through the four accrediting agencies: the Philippine Association of Accrediting Agencies of Schools, Colleges and Universities (PAASCU), the Philippine Association of Colleges and UniversitiesCommission on Accreditation (PACU-COA), the Association of Christian Schools and Colleges (ACSC), the Accrediting Association of Chartered Colleges and Universities of the Philippines (AACCUP), all under the umbrella of the Federation of Accrediting Agency of the Philippines (FAAP). The CHED recognizes only the FAAP-certified accreditation of the four accrediting agencies-without necessarily encroaching on the academic autonomy of the latter. http://stlinusonlineinstitute.com/yahoo_site_admin/assets/docs/CHED_ACCRE DITATION_IN_THE_PHILIPPINES.67223608.pdf
  • 40. Accreditation is a concept of self-regulation which focuses on self-study and evaluation and on the continuing improvement of educational quality. It is both a process and a result. As a process, it is a form of peer review in which an association of schools and colleges establishes sets of criteria and procedures to encourage high maintenance of standards of education among its affiliate members. As a result, it is a form of certification granted by a recognized and authorized accrediting agency to an educational program or to an educational institution as possessing certain standards of quality which are over and above those prescribed as minimum requirements for government recognition. Accreditation is based upon an analysis of the merits of educational operations in the context of the institution's philosophy and objectives. Membership to PACUCOA is open to all schools that are able to meet the standards and requirements of the agency. http://www.pacucoa.ph/general_info.htm
  • 41.
  • 42. The connoisseurship model has two major implications: holistic approach to the analysis and interpretation of data and multiple perspectives in the evaluative tasks. http://ged550.wikispaces.com/Eisner's+Educational+Connoisseurship+Model On being connoisseurs and critics involves more than gaining and exercising technical knowledge and skills. It depends on us also cultivating a kind of artistry. In this sense, educators are not engineers applying their skills to carry out a plan or drawing, they are artists who are able to improvise and devise new ways of looking at things. http://infed.org/mobi/evaluation-theory-and-practice/
  • 43. To this end, the approach makes use of teams of evaluators who present two opposing views (these teams are commonly referred to as adversaries and advocates). These two sides then agree on issues to address, collect data or evidence which forms a common database, and present their arguments. A neutral party is assigned to referee the hearing, and is expected to arrive at a fair verdict after consideration of all the evidence presented.[4]
  • 44. From the first day of service, and continuing through each and every session, the unique needs of the client are at the core of our treatment model. Trained therapy professionals are dedicated to the mission of HCT and to the clients we serve. http://healthcaretherapies.net/treat ment_model.php
  • 45. Client-Centered Nutrition Education (CCNE) is a style of education that encourages participants to play an active role in their own learning and allows staff to act as a guide or a facilitator. CCNE provides opportunities for group discussion, incorporates hands-on activities and, best of all, allows participants to share experiences and provide social support to each other. CCNE makes the learning experience more fun, engaging, and meaningful, not only for participants, but also for staff. http://www.dshs.state.tx.us/wichd/nut/ccne.aspx
  • 46.
  • 47. DETAILED LIST OF METHODS, TECHNIQUES AND APPROACHES FOR CONDUCTING EVALUATION ACCELERATED AGING ACTION RESEARCH ADVANCED PRODUCT QUALITY PLANNING ALTERNATIVE ASSESSMENT APPRECIATIVE INQUIRY AXIOMATIC DESIGN BENCHMARKING CASE STUDY CHANGE MANAGEMENT CLINICAL TRIAL COHORT STUDY COMPETITOR ANALYSIS CONSENSUS DECISION-MAKING CONSENSUS –SEEKING DECISION-MAKING CONTENT ANALYSIS CONVERSATION ANALYSIS COST-BENEFIT ANALYSIS COURSE EVALUATION DELPHI TECHNIQUE DISCOURSE ANALYSIS ELECTRONIC PORTFOLIO ENVIRONMENTAL SCANNING ETHNOGRAPHY EXPERIMENT EXPERIMENTAL TECHNIQUES GAME THEORY GRADING FACTOR ANALYSIS FACTORIAL EXPERIMENT FEASIBILITY STUDY FIELD EXPERIMENT FIXTURELESS IN-CIRCUIT TEST FOCUS GROUP FORCE FIELD ANALYSIS HISTORICAL METHOD INQUIRY INTERVIEW MARKETING RESEARCH META-ANALYSIS METRICS MOST SIGNIFICANT CHANGE MULTIVARIATE STATISTICS NATURALISTIC OBSERVATION OBSERVATIONAL TECHNIQUES  and others.
  • 48.
  • 49. The Approach essentially systematizes the way we evaluate the different dimensions and aspects of curriculum development and the sum/total of student experiences in the educative process. THE ‘CIPP’ MODEL OF EVALUATION INPUTS PRODUCT CONTEXT
  • 50. What is the relation of the course to other courses? CONTEXT Is the time adequate? What are critical or important external factors (networks, ministries)? Should courses be integrated or separate? Is the course relevant to job needs? What are the links between the course and research/exten-sion activities? Is there a need for a course?
  • 51. What is the entering ability of students? What are the learning skills of the students? What is the motivation of the students/ What are the living condiions of students? What is the students’ existing knowledge(*) (In line WMF*)? Are the aims suitable? Is the course content clearly defined? What What books do the teachers resources/ equipment are available What is the theory practice relevance? Is the content relevant to Does the content (knowledge, skills, attitudes(*) In line WMF*) match student abilities practical problems? have? INPUTS
  • 52. What books do the students have? How strong are the teaching skills of the teachers? What time is available comparedwith the workload, for preparation? What knowledge, skills and attitudes, relatede to the subject, do the teachers have? How supportive is the classroom environment? How many students are there? Do the objectives derive from How many teachers are there? Are the objective smart? What regulation relate to the training? aims? How is the course organized? INPUTS contn.
  • 53. How is disciplined maintained? Use and apply What is the workload of student? PROCESS How well/actively do students participate? Are there any problems related to teaching? Are there any problems related to learning? Is there an effective 2- way communi- Is knowledge cation only transferred to students, or do they use and apply it? Are there any problems w/c students face in using/applying/ analysing the knowledge and skills? What is the level of cooperation/inter personal relations between teachers/students? Are teaching and learning affected by practical/instit utional problems? Are the teaching and learning process continuously evaluated?
  • 54. Is there one final exam ar the end or several during Has the teacher’s the course? reputation improved or been ruined as a result? Is there any informal assessment? What is the quality of assessment (i.e. what levels of KSA are assessed?) What are the students’ KSA levels after the course? Is the evaluation carried out for the whole (*) In-line WMF*) process? What are the main ‘lessons’learned’? How was the How do students use what they have learned? overall experience for the teachers and for the students? Is there an official report? PRODUCT
  • 55. Those guided questions are not answered by the teacher only or by a single individual. Instead, there are many ways in which they can be answered. Some of the more common methods are listed below. 1. Discussion with class 2. Informal conversation or observation 3. Individual student interviews 4. Evaluation forms 5. Observation in class/session of teacher/trainer by colleagues 6. Video tape of own teaching (micro-teaching) 7. Organizational documents 8. Participant contract 9. Performance test 10. Questionnaire 11. Self-assessment 12. Written test
  • 56. E. SUMMARY OF KEYWORDS AND PHRASES ASSESSMENT is the process of gathering and analyzing specific information as part of an evaluation. COMPETENCY EVALUATION is a means for teachers to determine the ability of their students in other ways besides the standardize test. COURSE EVALUATION is the process of evaluating the instruction of a given course. EDUCATIONAL EVALUATION is evaluation that is conducted specifically in an educational setting. IMMAMENT EVALUATION opposed by Gilles Deleuze to value judgment. PERFORMANCE EVALUATION is aterm from the field of language testing. It stands in contrast to competence evaluation. PROGRAM EVALUATION is essentially a set of philosophies and techniques to determine if a program ‘works’.

Editor's Notes

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