We have recently learned that digital TV could make dogs as addicted to TV as we are! We've had a (tongue-in-cheek) look at how some big brands cannot afford to miss the digital revolution.

1. WHY IS THE FUTURE OF YOUR BRAND
LINKED TO FULL HD TV?
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2. We spend a third of our life sleeping. But since 2010, the second
human activity is no longer working, as it has been for centuries,
but watching television. And we are now not the only species
doing so. Man’s best friend is about to follow…

3. KEY FACTS*:
• Dogs in the UK on average watch
almost an hour of TV every day.
• Labradors watch the most TV, with
some clocking up to 2 hours a day.
• One-in-three dogs get noticeably
excited when the theme tune of
their favourite show starts playing.
• East Enders is their favourite TV show.
• Only 7% of the dogs were
keen on football.
© Eleanor Pletts
RESEARCH:
New research published by Science Nordic,
shows that the number of dogs addicted
to television is set to rise. Apparently
Digital TV is much easier for dogs to
watch compared to analogue, as there
is a greater number of frames per second.
So, will dogs start to watch more TV than
their owners?
What the research doesn’t clarify
is whether male dogs feel it is
their god given right to be in
charge of the remote control!
*Digital Uk Research

4. There’s a revolution happening in the part our pets play in our lives.
It’s changing the way we think about what they need, want and
expect of us. So is your brand capitalising on the trends?

5. What is already happening...
(if you think from the Pet owner’s point of view):
• Social network space with doggie dating sites
• Blogs and even Facebark pages
• Webcams to watch your pets when you’re away
• GPS collars to track them when they stray
“I wish brand owners
could think as a dog
and create the digital
future I want...”

6. BESPOKE REMOTE CONTROLS...
© Eleanor Pletts

7. coming July 2014
regulated by
PETS’ OWN TV CHANNEL...

8. VIDEO GAMES...
© Eleanor Pletts

9. VIDEO ON DEMAND...
© Eleanor Pletts

10. SUPER BRANDS...
* Reliable sources say Apple is not creating a new
iTV product but is developing a new product
five times bigger than the iPad; the iPaw.

11. PUT YOUR BRAND AT THE HEART OF THE
NEW RELATIONSHIP.
There are few things more emotional than the relationship we have with our pets. We are a brand and
innovation company that has helped leading brands hook into the the way consumers feel deep down
about a category and use that to develop their brands. We have a range of innovative tools to identify
emotional insights and translate them into brand strategies, product innovation pipelines, consumer
platforms and packaging recommendations.

12. INTERESTED IN OUR APPROACH AND
CURIOUS TO SEE SOME CASE STUDIES
THAT COULD CHALLENGE THE WAY
YOU DO THINGS?
Just drop us a line.
Stephane Le Moullec
Butterfly London
+44 (0)7974 836 521
stephane@butterflylondon.com
www.butterflylondon.com
http://www.linkedin.com/pub/stephane-le-moullec/13/426/121