Secret knowledge about Startup pitching//for hub:raum @ Breakfast Club Berlin

„Secret knowledge
about pitching“
Bianca Praetorius,
Startup Pitch Trainer
@bancia
Freitag, 23. August 13

What‘s a pitch?

Do you remember
your ﬁrst pitch?

Guess what.

Life is full of pitches.

All.The.Time.

So.
But what do I (Bianca) have to
do with that?

I am rooted in performing arts

Actors work 6 weeks
on a 5-minutes-
Monologue.

Fulltime.

A monologue
is a pitch.

It‘s the same:

One person.

On a stage.

Tries to bring the Inside of HIS Head....

...Into the Head of his AUDIENCE.

In 5 Minutes.

(...For this you will need Love & Power.)

Nowhere is pitching more important
-than in Startups.

But why?
But why?

(...I‘ll tell you)

Worst case in a theatre pitch:

-Shitty performance.
-disappointing Evening.
....what a pity.

Worst case in Startup pitch:

-No Investment.
-No next big thing.
-No money to pay your Developer
-your Designer
-and your lovely Pitch Coach.
....complete misery.

(...Let me tell you another secret)

...about
your
STARTUP.

Nobody cares about your Idea.....about
your
IDEA.
nobody
cares....

In fact-
Nobody cares aboutYOU.

Unless:
You MAKE us care.

Amaze me.

Entertain me.

Make me cry.

Make me Laugh.

(...but it gets even worse)

Every pitch is different.

The Pitch on STAGE
is NOT
...your Email-Slide-Set.

The Pitch on STAGE
is NOT.
...your website.

The Pitch on STAGE
is NOT
...your press release.

It is your Pitch on a Stage.
(....it is alive.)

It is your Pitch on a Stage.
(....there are real people, who get bored if you suck.)

....so what is it
that you
DON‘T want
to happen?

..so HOW
can I avoid that?

Look through your AUDIENCES Eyes.....

You think about your Startup 24/7.

Your audience doesn‘t.

(...make it easy.)
Help them to jump on your TRAIN OF THOUGHT.

How about a sweet ONE-Sentece pitch?

cute baby
terrible noises
my Mummy
realise I want milk
by being really adorable

Lets talk about Charts,
Baby.

No boring text charts. don‘t do it. Seriously.They are really boring.
Nobody wants to read them. No boring text charts. No boring text
charts. don‘t do it. Seriously. Nobody wants to read them. No boring
text charts. No boring text charts. don‘t do it. Seriously.They are
really boring. Nobody wants to read them. No boring text charts. No
boring text charts. don‘t do it. Seriously. Please. Don‘t put too much
fucking text on charts. Nobody wants to read them. No boring text
charts. No boring text charts. don‘t do it. Seriously. they are really
boring. Nobody wants to read them. No boring text charts. No
boring text charts. don‘t do it. Seriously. Nobody wants to read
them. No boring text charts. No boring text charts. don‘t do it.
Seriously. Nobody wants to read them. No boring text charts. No
boring text charts. don‘t do it. Seriously. Nobody wants to read
them. No boring text charts.

Use pretty pictures.

(....people love to remember pretty things.)

(...You get the Idea.)

THIS IS NOT A
CHART.

IT‘S A DISASTER.

Please.

One Thought per Slide.

Slides are Free.

(....and so are the best things in Life.)

So please.

(...there is another secret)

(...and that one might hurt you a little bit.)

Nobody tells you the truth.

What
YOU
think
Your
pitch
looks
like.

What
OTHERS
SAY
Your
pitch
looks
like.

What
your
Pitch
ACTUALLY
looks
like.

...I am sorry.
(...but somebody had to tell you.)

(...what can you do to make it a good Pitch still?)

Tell a story!

Be personal.

Let‘s talk about Body language.

(....I ve got some more secrets for you.)

People are human.

Human beings can smell your FEAR.

If you are afraid of doing your pitch...
.....your audience will notice.

(...Subconsciously or consciously.)
But they will.

Everybody is nervous on stage.

(....I am peeing my pants right now.)

If you don‘t enjoy speaking on stage....

....practise till you enjoy it.

Please.
Do not try to hide in the Spotlight.
(.....It does not make any sense.)

....guess what:
We can still see you.

(You are still there,
when you close your eyes.)

....So then what about
Tone of Voice and Body languge?

(Right!)
...It‘s not only WHAT you say-

it is also:
....HOW you say it.

You First Looked here
Then here

There are 2 different levels:

A)
The „content level“

B)
„Audio-visual level“.

What you say on the „Content-level“...
has to match with the way you are presenting it.

(....HOW you present it, is the „audio-visual-level“)

If you tell me about the problem you are solving:
....Let me feel it.

If you tell me about the Solution:
....Let me feel it.

We‘re solving it all the worlds problems.
(Woohoo!)

But please stay authentic.
(.....I know, thats a real tricky one.)

But you can do it.

;)
....Of course you can.

But HOW....?

Let‘s talk about
VOICE.

Speak UP.
Speak SLOW.
Speak CLEARLY.

(....and let me tell you one more secret)

Thinking clear....

Thinking clearly....
...will make you Speaking clearly.

Keep your voice relaxed
and rather deep.

Watch your melody.
Don‘t end your senteces on a high pitch.
(....because it implies a question)

Orchestrate your pitch.

Dont only
use one tone of
voice.

Make it a Symphony of
diversity.

Guess what:

WheneverYou are communicating....
.....you are actually communicating.

...Take the „public speaking skills“ of
this Guy.

....Now, imagine his exact words.......

....„being told“ by
this Guy.

(....That is exactly what I mean by
„Audio-visual-level“.)

They don‘t quite have the same
sort of credibility.

Now you know all the secrets.
(....Lucky you.)

Think clear. Speak up.
Keep connected. And Enjoy.

Thank you for your Attention.
conact/ feedback/ love
declaration
@bancia
bianca.praetorius@gmail.com
(special thanks @bombeSollich
for inspiration & knowledge)

Secret knowledge about Startup pitching//for hub:raum @ Breakfast Club Berlin

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Secret knowledge about Startup pitching//for hub:raum @ Breakfast Club Berlin