From: BI Brainz Analytics on Fire Community Original Blog Post: http://bit.ly/1Dab2JG Written by Ryan Goodman - @rmgoodm Posted on Analytics on Fire - @analyticsonfire Mapifying KPIs, is the practice of identifying existing business problems where location, proximity, or distance play a vital role in creating new leading indicators and supporting analytics. Here are three simple ways your business can mapify your KPIs for more success.

2. Ryan Goodman
CEO Centigon Solutions
@rmgoodm
Ryan Goodman is Centigon Solutions
CEO, author, and expert in Business
Intelligence. Ryan applies over 12
years designing business applications
to his leadership role shaping Centigon
Solutions’ Location Intelligence
platform strategy. Today, Ryan is
focused on pushing wider adoption of
Business Intelligence through
visualization and Location based
services.

3. Machine and device
generated data is a
breeding ground for new
big data opportunities,
and over 80% of this
data has a location
attribute.

4. Your customers and employees are location aware beacons thanks to
smartphones and wearables. The physical world we live and work in is
digitized more than ever before.
Why Location Matters?

5. Harnessing this location data and effectively mapifying your KPIs can
expose problems and opportunities that may be hidden in plain sight.
Why Location Matters?

6. Key performance indicators (KPI) stem from real business problems,
align to a strategic objective, and should have measurable progress.
What is “Mapifying a KPI”?

7. Mapifying KPIs, is the practice
of identifying existing business
problems where location,
proximity, or distance play a
vital role in creating new
leading indicators and
supporting analytics

8. Here are 3
important
steps to mapify
your KPIs.

9. Organize your KPIs and
supporting analytics
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10. Mapifying your KPIs
should support your
existing strategic goals.

11. Starting with your existing
business KPIs and metrics for
sales, operations, marketing, or
HR, you can easily uncover
problems where location based
metrics can help support your
lines of business.

12. How to visualize and
communicate progress
using maps is not
important during this
first step.

13. Check out the full post for
some great examples...
Full Post Portal

14. Explore new ways to
measure success
2

15. Density, distance,
proximity, and other
measurements are more
common to GIS analysts
than business leadership.

16. Those organizations that
master these measures
within their lines of
business have a
competitive advantage.

17. More examples right
here!
Full Post Portal

18. Hypothesize what is good or
bad
3

19. For new “big data”
powered leading
indicators and analytics, it
is critical to hypothesize
your optimal measures
for success.

20. Then, using the analytics or
GIS tools on hand, you can
explore and standardize
before holding your
organization accountable
for increasing
performance.

21. For some kickass
examples, click here...
Full Post Portal

22. Want help with this top-down
approach to Location Intelligence?
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Edited by
Matthew Broderick
Managing Editor of Analytics on Fire
@MattdBroderick