Talk on public service content and augmented reality

1. A journey in place sensitive
media – or ‘augmented what?’
Guardian Mobile Business Summit
19 November 2012
William Perrin
@willperrin
http://talkaboutlocal.org/ar

2. Abandoned cars and weekly arson
Bingfield Park, Rufford Street 2002 Pics – Mark Bailey

3. www.kingscrossenvironment.com
2006-2013
Blog - 1,488 articles
400-500 readers a day
Area 1 mile long 0.5 mile wide

4. Thousands of stories focused on tiny
areas
Place is a critical part of desiring and
consuming information
How to inject place into the reading
experience?
For blogs with no budget?

5. ‘explore local , place
sensitive, public service
content in augmented reality
environments to allow people
to experiment quickly and
easily’
http://talkaboutlocal.org.uk/ar/

6. Perceptions of augmented reality
Difficult
Expensive
Labour intensive
"long and painful process"
Derek Brown, Digital Editor, The Sun describing AR pullout
(PrintWeek 27 July 2012)
http://talkaboutlocal.org.uk/ar/

7. Talk About Local’s open source code simplifies workflow
to get your content from a CMS into geo located AR
environment http://talkaboutlocal.org.uk/ar
Paste feed into our
Geotag on a blog CMS Copy your RSS feed
webform
Click Copy Paste
Wordpress.org –
with geo tagging
plugin
http://talkaboutlocal.org.uk/ar/

8. Forget
New posts with geotags
in your feed
automatically upload to
Layar – with click
through to your site and
‘take me there’
directions
http://talkaboutlocal.org.uk/ar/

9. http://talkaboutlocal.org.uk/ar
Here you can find
• Source code
• Project blog
• BBC TV piece
• Guardian articles

10. Our learning:
Tech early adopters
Google and mobile search
Newspapers missing potential of place

11. Early adopters of augmented
reality are out of date

12. “Yeah I downloaded an AR 2013 Hardware and AR software
app last year it was really has hugely improved, easily
flaky, crashed my phone and embedded in your app
there was nothing
interesting in it. Haven’t
looked at it since”

13. Search engines decide what is ‘near’
your potential customer on mobile
search even if you geo tag –the
‘Starbucks street’

14. Google in search decides what content is near
you using its own proprietary approach
You as a content producer have no say in this
Strongly skewed to entities in directories

15. News and TV mobile apps feel weird
after you have used true location
sensitive services

16. How the mobile experience
of big media orgs feels to
me after using augmented
local content
Makes little or no use of the
phones power to provide
place context
Lawyers – this is an ironic, satirical presentation

17. Place has been a cue to
provide content and sales
media for over 100 years
– the potential for mobile
vastly underexploited

18. Yelp monocle – built
into regular Yelp iOs
app
The Times (fashion)
interesting work with
Aurasma.com

19. Advice, support, practical experience of geo tagging, producing and
consuming geo-sensitive content
http://talkaboutlocal.org/ar
contact - hello@talkaboutlocal.org
@willperrin