Introduction to Disciplined Entrepreneurship one hour workshop - slide deck #2 given at MISK Global Forum Workshop - Nov 16, 2017 - Riyadh Saudi Arabia
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Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2
1. 1
November 16, 2018
Bill Aulet
Managing Director,
Martin Trust Center
for MIT Entrepreneurship
Workshop on Disciplined Entrepreneurship:
Overview of Disciplined Entrepreneurship in
Action
8. DISCIPLINED ENTREPRENEURSHIP
What Will You Do?
๏ผ Check my car out and do maintenance
๏ผ If it needs repair, do them up to $1,500
๏ผ Profit margin can be 80%
๏ผ What will your team do?
๏ผ Why?
๏ผ Proโs and Conโs
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Raison dโรtre
Why are you in business?
Mission:
Passions:
Values:
Initial Assets:
Initial Idea:
Initial Market
Who is your
customer?
Beachhead:
End User Profile:
TAM:
Persona:
1st 10 Customers:
Competitive Advantage
Why you?
Moats:
Core:
Competitive Positioning:
Value Creation
What can you do for you
customer?
Use Case:
Prod Description:
Problem Being Solved:
Quant. Value Prop.:
Customer Acquisition
How does your customer
acquire your product?
DMU:
Process to Acquire Customer:
Windows of Opportunity:
Possible Triggers:
Overall Economics
Does your product make
money at a company level?
Est. R&D Exp.:
Est. G&A Exp.:
LTV/COCA Ratio High Enough:
Design & Build
How do you produce the
product?
ID Key Assumptions:
Test Key Assumptions:
MVBP:
Tracking Metrics:
Product Unit Economics
Can you make money at the
product level?
Biz Model:
Est. Pricing:
Short Term - LTV:
Short Term โ COCA:
Medium Term - LTV:
Medium Term โ COCA:
Long Term โ LTV:
Long Term โ COCA:
Sales
How do you sell your
product?
Preferred Sales Channel:
Sales Funnel:
Short Term Mix:
Medium Term Mix:
Long Term Mix:
Scaling
How do you scale your
business?
Prod. Plan for Beachhead:
Next Market:
Prod. Plan beyond Beachhead:
Follow-on TAM:
18. ๏ฑ January 28 โ February 2, 2018
๏ฑ MIT Campus, Cambridge, MA
Join us for the Entrepreneurship Development Program (EDP) 2018
The concepts, tools, and frameworks covered in the program
will enable participants to:
๏ผ Create, identify, and evaluate new venture opportunities
๏ผ Interpret customer needs and quantify the value proposition
๏ผ Start and build a successful technology-based company
๏ผ Understand how the process of starting new ventures may vary
geographically and culturally
๏ผ Leverage new science and technologies from corporate or
university laboratories
๏ผ Develop winning business plans
๏ผ Scale startups to be globally successful
๏ผ Navigate the venture capital investment process
๏ผ Obtain feedback on personal entrepreneurship skills
๏ผ Enhance and expand their networks
Enter Referral Code
MISKEDP18 to save 15%
To Learn More: http://executive.mit.edu/edp