Here is my presentation for Oakley's digital marketing campaign strategy

1. Creating Oakley's
Creating Oakley's
Presence In an
Presence In an
Online World
Online World
By Brenden Bilodeau
By Brenden Bilodeau

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What is Oakley?What is Oakley?
-
- Oakley Inc. currently manufactures sport equipment- Oakley Inc. currently manufactures sport equipment
including: sunglasses, sports visors, ski/snowboardincluding: sunglasses, sports visors, ski/snowboard
goggles, watches, apparel, backpacks, shoes, and othergoggles, watches, apparel, backpacks, shoes, and other
accessoriesaccessories
- Some of Oakley's top competitors are: Nike, Reebok,- Some of Oakley's top competitors are: Nike, Reebok,
Quiksilver, Billabong, and Adidas.Quiksilver, Billabong, and Adidas.
- Oakley Inc. was established in 1975 as a motorcycle grip- Oakley Inc. was established in 1975 as a motorcycle grip
manufacturing companymanufacturing company

3. Campaign GoalsCampaign Goals
BrandingBranding
- Create and maintain an online presence for Oakley- Create and maintain an online presence for Oakley
- Display the Oakley brand on several social media- Display the Oakley brand on several social media
websites to reach a wider audiencewebsites to reach a wider audience
- Obtain an Oakley handle that is consistent across all- Obtain an Oakley handle that is consistent across all
social media channelssocial media channels
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
- Transcend competitors by improving visibility and- Transcend competitors by improving visibility and
enhancing keyword marketing strategyenhancing keyword marketing strategy
- Utilize Google Analytics for monitoring and tracking- Utilize Google Analytics for monitoring and tracking
purposes.purposes.

4. Branding StrategyBranding Strategy
Social MediaSocial Media
- Maintain a consistent brand presence across- Maintain a consistent brand presence across
different social media platformsdifferent social media platforms
- Facebook, Youtube, Linkedin, and Twitter- Facebook, Youtube, Linkedin, and Twitter
- Utilize Facebook Offers to offer new and current- Utilize Facebook Offers to offer new and current
customers promotions and discountscustomers promotions and discounts
- Give a voice and personality to Oakley by engaging- Give a voice and personality to Oakley by engaging
with followerswith followers
-Answer questions, offer feedback, etc.-Answer questions, offer feedback, etc.
-Create contests and limited edition products-Create contests and limited edition products

5. Branding StrategyBranding Strategy
BlogBlog
- Oakley.com remails the heart of all things Oakley- Oakley.com remails the heart of all things Oakley
- Creating a blog allows for quick and efficient- Creating a blog allows for quick and efficient
communication for clients and customerscommunication for clients and customers
- A blog for Oakley will provide the customer- A blog for Oakley will provide the customer
population with instant updates, upcoming events,population with instant updates, upcoming events,
and new productsand new products
- Allowing customers to ask questions and provide- Allowing customers to ask questions and provide
feedback directly shows that Oakley is committed tofeedback directly shows that Oakley is committed to
their customers and their needs not the needs of thetheir customers and their needs not the needs of the
company.company.

6. Search EngineSearch Engine
OptimizationOptimization
Internet marketing and the increase of Oakley'sInternet marketing and the increase of Oakley's
visibility.visibility.
- Keyword research- Keyword research
-Oakley needs to utilize not only the frequent and-Oakley needs to utilize not only the frequent and
popular keywords in search engine indexes, butpopular keywords in search engine indexes, but
also the less popular and more specific keywordsalso the less popular and more specific keywords
to increase page rankings.to increase page rankings.

7. Google AnalyticsGoogle Analytics
- Google Analytics provides pay-per-click summaries- Google Analytics provides pay-per-click summaries
- Aids in further analyzing SEO to better track traffic directed- Aids in further analyzing SEO to better track traffic directed
by online referralsby online referrals
- Integrate Adwords to track sales- Integrate Adwords to track sales
- Google Analytics provides detailed statistical reports of the- Google Analytics provides detailed statistical reports of the
visitors to the blog/websitevisitors to the blog/website

8. BudgetBudgetThe Break Down:The Break Down:
Blog:Blog:
- Getting a blog built from the ground up, including design and- Getting a blog built from the ground up, including design and
template: $2,250template: $2,250
- Monthly posts: $2,500/month @ 1-2 posts/week- Monthly posts: $2,500/month @ 1-2 posts/week
Facebook:Facebook:
- Getting Facebook page set up, new friends/customer- Getting Facebook page set up, new friends/customer
relationships: $1,000relationships: $1,000
- Monthly content management: $1,500/month- Monthly content management: $1,500/month
Twitter:Twitter:
- Initial page setup, followers: $750- Initial page setup, followers: $750
- Monthly content management: $1,000/month- Monthly content management: $1,000/month
Linkedin:Linkedin:
- Initial page setup, connections: $1,750- Initial page setup, connections: $1,750
- Monthly content management: $1,500/month- Monthly content management: $1,500/month
Youtube:Youtube:
- Initial channel set-up: $1,500- Initial channel set-up: $1,500
- Monthly content management: $500/month- Monthly content management: $500/month

9. The Big PictureThe Big Picture
- Formulating a marketing strategy for Oakley that has such a- Formulating a marketing strategy for Oakley that has such a
wide range of products is no menial task.wide range of products is no menial task.
-The overall idea is to focus on distributing the Oakley name-The overall idea is to focus on distributing the Oakley name
by attaching it to more of their events, clients, and theby attaching it to more of their events, clients, and the
internet. Also, to increase brand visibility through socialinternet. Also, to increase brand visibility through social
medias, Google, and blogging.medias, Google, and blogging.

10. The Big PictureThe Big Picture
- Formulating a marketing strategy for Oakley that has such a- Formulating a marketing strategy for Oakley that has such a
wide range of products is no menial task.wide range of products is no menial task.
-The overall idea is to focus on distributing the Oakley name-The overall idea is to focus on distributing the Oakley name
by attaching it to more of their events, clients, and theby attaching it to more of their events, clients, and the
internet. Also, to increase brand visibility through socialinternet. Also, to increase brand visibility through social
medias, Google, and blogging.medias, Google, and blogging.