BIMPRESS ppt MedTech Health 2401 ArabHealth pdf

1. © B´IMPRESS, 2024-01, Arab Health 1
Meet The World
MedTech At Arab Health, Jan 2024, Dubai

2. © B´IMPRESS, 2024-01, Arab Health 2
Stakeholder Communication In CleanTec
Arab Health, 29 Jan - 1 Feb 2024, Dubai
Why attend?
See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html

3. © B´IMPRESS, 2024-01, Arab Health 3
Arab Health, 29 Jan - 1 Feb 2024, Dubai
Who will be exhibiting 2024?
3,000+ leading healthcare brands are gearing up to interact, network and conduct business across 4 fantastic fair days.
See https://www.arabhealthonline.com/en/exhibit/why-exhibit.html

4. © B´IMPRESS, 2024-01, Arab Health 4
Arab Health, 29 Jan - 1 Feb 2024, Dubai
Market Chances:

5. © B´IMPRESS, 2024-01, Arab Health 5
Stakeholders To Approach
Target Groups & Stakeholders

6. © B´IMPRESS, 2024-01, Arab Health 10
1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation To Arab Health

7. © B´IMPRESS, 2024-01, Arab Health 11
Customer approaching to your fair event `24:
Market Exploration / Market access & Business Development (BuzzDev)
Events and business development tasks as press releases are creating the
attention of companies and service providers in a certain country.
You will receive:
• market and development consultation (workshop and consultation
meeting)
• free information via our webinars (with the support of the BMWK)
• participation or representation at trade fairs or a business and delegation
trip or event participation
Our Approach @ B´IMPRESS

8. © B´IMPRESS, 2024-01, Arab Health 12
Our Service Approach @ B´IMPRESS to Arab Health fair event 2024:
Market Exploration / Market access & Business Development (BuzzDev)
Event and business development tasks as press releases are creating the
attention of companies and service providers in a certain country.
You will receive:
• market and development consultation (workshop and consultation
meeting)
• free information via our webinars (with the support of the BMWK)
• participation or representation at the Arab Health trade fair
(2024 Jan, 30 – Feb, 2) for medical technology
• business and delegation trip, in 2024 February, 20 - 24
Meet The World
MedTech At Arab Health, 29 Jan - 1 Feb 2024, Dubai

9. © B´IMPRESS, 2024-01, Arab Health 13
Customer approaching to Arab Health fair event 2024:
Business Development & Public Affairs (PA)
- Business representing and contacts addressing,
related to stakeholders’ / customers’ identification
Marketing, Profiling, Strategy Workshop to DACH/EMEA
- Workshop or Analysis; to define your corporate USP / CI,
definition of target persons (BuzzDev) & media/KOL/NGOs
Marketing & BuzzDev Support by PR, content creation
- Development, creation of press material
- PR/Press accompany during fair/congress event in DACH
Our Approach @ B´IMPRESS

10. © B´IMPRESS, 2024-01, Arab Health 14
1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation rel. To Arab Health

11. © B´IMPRESS, 2024-01, Arab Health 15
Worksample releted to Philips, case study of ANSYS in Healthcare, 2013
References: Customers‘ Cases In Life Sciences

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… deeply rooted in beverage industry:
Communication about: Healthcare Robotics
Current Project: Healthcare Robotics
https://www.kuka.com/de-de/branchen/healthcare
Medical Robotics
offers innovative
robots for
demanding health
applications:
Assistant for
surgeries
Partner in
rehabilitation
Helper in
diagnostics.

13. © B´IMPRESS, 2024-01, Arab Health 18
… deeply rooted in beverage industry:
Communication about: Healthcare Robotics
https://www.kuka.com/de-de/branchen/healthcare

14. © B´IMPRESS, 2024-01, Arab Health 19
… deeply rooted in beverage industry:
Healthcare Robotics Clippings
https://www.kuka.com/de-de/branchen/healthcare

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Going Public Magazin
References: Customers‘ Cases In Life Sciences

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Within the Healthcare sector:
An innovative Biotech leader in self-diagnostics in the field
of family planning and health awareness.
A global provider of healthcare IT security solutions, named
to Modern Healthcare’s list of “Healthcare’s Hottest”
companies
An awarded, unique supplier of diagnostic Next Generation
Sequencing (NGS) Healthcare IT technologies to analyze
and interpret genomic data for physicians within the Cloud
Since years responsible in PR for a private foundation
promoting research in Life Sciences´ by scholarships and a
biannual research prize selected by honoured jury members,
incl. 2 Nobel Laureates.
References: Customers‘ Cases In Life Sciences

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E-Health-Com
Customers‘ Cases In Life Sciences

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… for NGOs and social institutions:
Bob Geldorf, Convention on Biological Diversity (9. CBD, 2008 in Bonn)
Customers‘ Cases In Life Sciences

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1. Our Services
2. About B´IMPRESS
3. References
Agenda
Presentation rel. To Arab Health

20. © B´IMPRESS, 2024-01, Arab Health 47
Challenging strategic needs, the outcomes, to which
B´IMPRESS accompanies its customers, are often anchored
to effective & focused communications: addressed to
internal or external audiences or targeted customers.
B´IMPRESS offers in-house consulting, interim
management and executive coaching by analysis, concept,
planning and roll-out: by impressive communication.
B´IMPRESS aims to generate value: adding value of a
company by revenue in a certain market, reputation at its
customers, or esteem by its employees.
About B´IMPRESS

21. © B´IMPRESS, 2024-01, Arab Health 48
References & Highlights
• Corporate Communications: Stock-listed companies as KUKA
AG, Patrizia AG
• Pharma-& Biotech-based foundation: PR & CSR
• W/w branded manufacturer into Healthcare & Medtech:
Market Access with PR in China & South Africa
• Healthcare-IT provider: Brand Creation & Public Affairs rel.
event to NGO
• Security Software-manufacturer: Marketing strategy EMEA &
campaign to lead generation by Ø 70% lead quote response
Robert Brunner, M.A. ECA
CMO, Senior Consultant Marketing & Communication
Industrial focus
• Healthcare: eHealth & Medtech
• IT: Security-Software & Big Data
• Automotive / Automation,
Cleantech / SmartHome & IoT
/M2M
Professional emphases
• Brand Consulting
• CSR / Sustainability
• PR & PA (Public Affairs)
Career stages
• Brand PR & Marketing
Senior Consultant
• Interim Manager (CEO, CMO)
• Publisher (B2B, global),
in print & online
• Cooperative, motivating, heedful, results-oriented
Management Style
References & Highlights

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Expertise & References (selection)
Digital Demand Generation &
Marketing Execution
Corporate Publishing & PR Strategy Consulting,
Management Execution
• Lead Generation online via
email tools, social networks etc.
• Digital MarCom
• Public Affairs & KOL to Politics
& NGOs
• Market & tech research
• Strategy and business planning
• Product roadmap and portfolio
management
• Corporate Communications
• Corporate Publishing, incl.
editing, layout to production
• Change & Crisis Comm. & PR
• Corporate Social Media to
Facebook, Twitter, Wordpress,
Kununu, LinkedIN, Xing, WeChat
• Speaker & Journalist
• Corporate Interim Manage-
ment (CMO/COO & Interim)
• international project
management
• Public Affairs, CSR & Charity
• EVP & Employer Branding
• OHM introduction /
consulting
• QMS DIN 9001-Auditing
• Business Development incl.
Representation and KOL
contacts
• Referral Marketing in the fields
& compensation planning
• Trade fair accompaniment
internationally
• Employer Branding (EVP) &
CSR in strategie & execution
• Event management (to
employees internal, public,
customers & investors (>100 TN)
• Digitalisation within
corporate organizations
• HR process digitalisation
(recruiting)
• Data protection according to
GDPR (ODP, process directory)

23. © B´IMPRESS, 2024-01, Arab Health 50
Dialog
© B´IMPRESS, 2024-01, Arab Health 50
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress

24. © B´IMPRESS, 2024-01, Arab Health 51
Meet The World
Arab Health, 29 Jan - 1 Feb 2024, Dubai, & In Africa, Feb 2024

25. © B´IMPRESS, 2024-01, Arab Health 53
Meet The World
In Africa, Feb. 2024

26. © B´IMPRESS, 2024-01, Arab Health 54
Meet The World
MedTech At Arab Health, 29 Jan - 1 Feb 2024, Dubai

27. © B´IMPRESS, 2024-01, Arab Health 55
Dialog
© B´IMPRESS, 2024-01, Arab Health 55
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress