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Future of marketing the cloud john fearon, drop mysite
- 1. Future of marketing the cloud John Fearon Founder of Dropmysite
- 2. Cloud Storage to grow 4x in 3 Years
- 3. Cloud revenues to grow 6x in 7 years
- 5. SaaS has better ROI 70% better *The hosted services could offer increasing benefits over time without a proportional increase in costs.
- 6. US losing its dominance
- 7. Mobile dominates in Asia
- 8. India and SEA are growing
- 9. Many payment options in Asia
- 10. Confusion on what laws are applicable on the storage of data Confusion on what laws are applicable on the storage of data Privacy law will only begin in 2014. Privacy law will only begin in 2014. Asia-Pacific storage regulations create opportunity Weak laws on data sovereignty and data centre risk Weak laws on data sovereignty and data centre risk Lacking IP protection Lacking IP protection Outdated data privacy laws Outdated data privacy laws
- 11. What hosting providers compete on
- 12. Competing on price is a race to the bottom
- 13. Better to compete on Brand & Relationships
- 14. Language is a huge opportunity http://www.internetworldstats.com/stats3.htm
- 15. Top search engines in APAC Oxford University, Internet” Age of Empires” http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires
- 16. Non-English speaking countries are top users of Google Source: ComScore Insights
- 17. Top Social Networks in APAC
- 18. Many languages growing faster on Facebook than English
- 19. Be consistent in your messaging
- 20. Asia is about relationships
- 21. Asian incumbents need stay ahead
- 22. Dropmysite works with resellers
- 23. A global leader based in Asia Languages supported: English Bahasa Indonesia Hindi Japanese Korean Spanish Traditional Chinese Simplified Chinese Thai
- 24. Get in contact • Dropmysite & Dropmyemail API available • Please visit our booth at G11 • www.Dropmysite.com
Editor's Notes
- BPaaS: Business Process as a Service PaaS: Platform as a Service IaaS: Infrastructure as a Service
- According to Nucleus Research. The hosted services could offer increasing benefits over time without a proportional increase in costs.
- Price Scale Burgeoning tech Services layered on top of the technology