Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Future of marketing the cloud john fearon, drop mysite

606 views

Published on

Future of Marketing The Cloud - John fearon, DropMySite

Published in: Internet
  • Login to see the comments

  • Be the first to like this

Future of marketing the cloud john fearon, drop mysite

  1. 1. Future of marketing the cloud John Fearon Founder of Dropmysite
  2. 2. Cloud Storage to grow 4x in 3 Years
  3. 3. Cloud revenues to grow 6x in 7 years
  4. 4. SaaS has better ROI 70% better *The hosted services could offer increasing benefits over time without a proportional increase in costs.
  5. 5. US losing its dominance
  6. 6. Mobile dominates in Asia
  7. 7. India and SEA are growing
  8. 8. Many payment options in Asia
  9. 9. Confusion on what laws are applicable on the storage of data Confusion on what laws are applicable on the storage of data Privacy law will only begin in 2014. Privacy law will only begin in 2014. Asia-Pacific storage regulations create opportunity Weak laws on data sovereignty and data centre risk Weak laws on data sovereignty and data centre risk Lacking IP protection Lacking IP protection Outdated data privacy laws Outdated data privacy laws
  10. 10. What hosting providers compete on
  11. 11. Competing on price is a race to the bottom
  12. 12. Better to compete on Brand & Relationships
  13. 13. Language is a huge opportunity http://www.internetworldstats.com/stats3.htm
  14. 14. Top search engines in APAC Oxford University, Internet” Age of Empires” http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires
  15. 15. Non-English speaking countries are top users of Google Source: ComScore Insights
  16. 16. Top Social Networks in APAC
  17. 17. Many languages growing faster on Facebook than English
  18. 18. Be consistent in your messaging
  19. 19. Asia is about relationships
  20. 20. Asian incumbents need stay ahead
  21. 21. Dropmysite works with resellers
  22. 22. A global leader based in Asia Languages supported: English Bahasa Indonesia Hindi Japanese Korean Spanish Traditional Chinese Simplified Chinese Thai
  23. 23. Get in contact • Dropmysite & Dropmyemail API available • Please visit our booth at G11 • www.Dropmysite.com

×