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Neuromarketing

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A brief presentation on Neuromarketing by Shubham Roy Choudhury, proudly presented by Biomedicz (www.biomedicz.com).

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Neuromarketing

  1. 1. NEUROMARKETING Is there a Buy button inside the brain?????????DONE BY : SHUBHAM ROY CHOUDHURY DEPARTMENT OF BIOMEDICAL ENGINEERING NETAJI SUBHASH ENGINEERING COLLEGE
  2. 2. Introduction I know that half the money I spend on advertising is wasted, I just don’t know which half. - John Wannamaker is simply the study of how the human brain responds to marketing stimuli. This helps marketers understand the underlying reasons as to why consumers make the purchasing decisions they do.
  3. 3. Traditional Marketing ??? They don’t know What do you want???
  4. 4. Neuromarketing We won’t trust their answers What do you want???
  5. 5. Techniques used in neuromarketing Voice Analysis Eye Tracking Facial CodingEEG Skin Conduc tance
  6. 6. experts Talk:  “The reptilian always win!” - C. Rapalle, NeuroAntropologist.  “ The amygdala(reptilian) has more influence on the cortex than the cortex has on the amygdala.” - J. Ledoux Pr. NeuroScience NYU  “ Although system 2(neurocortex) believe itself to be where the action is, the automatic system 1(reptilian brain) is the hero of he book…mst people choices corespond to the
  7. 7. Exercise
  8. 8. Exercise Which Square is Darker?
  9. 9. Exercise How much does the eye tell the brain?? Well, actually both A and B are of the same color.
  10. 10. Read out the colors, not the letters RED WHITE GREEN BLUE BLACK GREEN RED BROWN WHITE BLUE
  11. 11. Read out the colors, not the letters RED WHITE GREEN BLUE BLACK GREEN RED BROWN WHITE BLUE BLACK BLUE WHITE
  12. 12. Stimuli of the Reptilian brain
  13. 13. “me” (self centered) Use “YOU”
  14. 14. “Contrast”
  15. 15. “Tangible” PARKING Mr. Clean
  16. 16. “Beginning And END” “The secret to a good movie is a hot opening and a hot close….. …….just don’t screw up in the middle.” - George Lucas (Film Maker)
  17. 17. “Visual” Yoga Club Cosmetic surgery center in Canada.
  18. 18. “Emotional” Don’t talk while she drives Smoking causes Cancer
  19. 19. Applications in life Does it apply to other areas of life??????? For Better Cleaning: Leaks at Amsterdam Shiphol airport urinals…….. CAN YOU TELL ME WHAT THEY DID?
  20. 20. Applications to life For Better Cleaning: Leaks at Amsterdam Shiphol airport urinals. ……reported a 80% decrease in spillage.
  21. 21. Applications in life BETTER SAVINGS: In San Marcos CA, energy users decreased their usage when they: - when they were informed of the average neighbourhood consumption(-3.5%). - and even more if they received a smiley on their bill.
  22. 22. From 6 stimuli to 4 steps
  23. 23. “What if we all knew about the reptilian brain!!!” Teachers Better Education Judges Better Justice Parents Better Families Singles Better Relationships Doctor Better Medicine Film Makers Better Entertainment Marketers…………….???? Well that’s my JOB
  24. 24. BUY Button NeuroMarketing was all about finding this “BUY” button.

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