49. The trailer is the most powerful tool in the marketing campaign. Posters are vital in capturing interest and drawing the audience into the cinema, but they cannot convey the excitement and atmosphere of film in the same way as a trailer does.
50. The combination of moving image and sound at a cinema is an exciting experience, as it is dramatic and catchers your attention. This stirs our emotions and gives us a flavour of the film that is impossible through still images alone.
51. The trailer holds our attention as images change quickly and we must concentrate all the time or we may miss something.
52. A trailer uses sound to get its message across. Music, sound effects, speech from the film and the voiceover all join together to create an exciting mixture for our ears.
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54. The exhibitor (cinema manager) uses their marketing knowledge to select trailers aimed at a similar target audience to that of the main film in the hope that the forthcoming attractions will appeal to them and bring them back at a later date.
55. Trailers are given a classification in the same way that films are. Whether in the cinema or on TV, the distributors think carefully about who will be watching at this time and try to show a trailer which will be interesting to this type of audience.
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57. A teaser trailer may be cut and played in cinemas in the early stages of the promotional campaign. This will be shorter than the traditional trailer and is designed to whet our appetite for a film and ‘tease’ us so we want to know more.
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60. Another indication as to the genre of a film is the stars. We are used to associating certain stars with certain genres. A trailer will usually ensure we are made aware of who the stars are, as this will encourage us to see the film and help recognise the genre.
61. Trailers have their own set of easily recognizable conventions. They are designed to capture our attention and hold it for a short space of time. They give us just enough information to raise our curiosity but not enough to spoil the story of the film. They tease but they don’t tell. We’re often given information as to plot and character and our task is to fill in the missing pieces in the time available.
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64. Static image should encapsulate storyline and genre, should sum up the film in 1 shot. Give USP e.g. star actor/director
65. Goal = simple name & displays genre. Vital to appeal to broad market. Poster aim is to represent rags to riches story. 10 -12 day process two fine tune and make perfect
66. Tried an iconic look, focusing ion colour, but didn’t establish storyline. Didn’t focus on him as actor as he is unknown, USP is the storyline. Effective is the picture on the beach, as not one dimensional, more than just football. When got correct picture focus on colour & composition. I conic image is vital and has to be flexible in design and enrapture theme
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68. An unofficial web site is set up by fans wanting to express their own opinions and exchange information with other interested parties. An official web site will be designed to complement the ‘look’ of a marketing campaign, with the same graphics and images used as in the poster and trailer. However, the interactive nature of the Internet means a web site can involve an audience in the actual process of raising awareness to a far greater extent than was previously possible
69. The inclusion of a web site in a marketing campaign has meant far greater accessibility to material about the film for an interested audience in two ways:
70. Most web sites are created to coincide with the release of a film in the United States. This is generally in advance of the release date in the UK and other territories - information is thus available at a much earlier stage than was previously possible (before the poster and trailer campaigns start to raise awareness over here).
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72. The website is completely authentic as it has a range of features which are unusual and serve as a unique selling point, for example pressing a button for ‘human or non-human’
73. This reflects the genre of sci-fi as it seems highly technological, and the visual style is complex and literally alien to us, as it reflects another society, as it has a recruitment site for aliens.
74. The website includes a range of design features such as downloadable videos, news reports, and games this attracts the audience as it contains a range user friendly content, so the viewer feels accustomed to the film and interacts, this creates a strong brand identity and reputation.
![Lesson notes on teaser trailer and film poster<br /> Film Trailer<br />Things to avoid Things to do<br />,[object Object]](https://image.slidesharecdn.com/lessonnotesonteasertrailer-100415114952-phpapp02/85/research-on-film-trailers-posters-and-web-sites-1-320.jpg)
