VIJAY KUMAR SIP ON VIVO

DISSERTATION
ON
DIRECT MARKETING
OF
Vivo
SUBMITED BY:
BIJAY KUMAR RACHAMALA
ROLL NO: 1406258028
UNDER THE GUIDENSE OF:
INTERNAL GUIDE: EXTERNAL GUIDE:
MR. VARUN AGARVAL MR. SATYAKAM PANDA
(MARKETING) (EVENT MANAGER)
SUBMITED TO:
BIJU PATNAIKINSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENTSTUDYS
UNDER BIJU PATNAIKUNIVERSITY
(2014-2016)

Declaration
I hereby declare that this summer project report titled “Direct Marketing of vivo” satisfaction of
vivo customer in “BHUBANESWAR.” is the result of my own effort in the training which I did
as a part of the curriculum, for the fulfillments of MASTER IN BUSINESS
ADMINISTRATION (MBA). It has not been duplicated from any other earlier works and all
information provided in this report is genuine.
This report is submitted for the partial fulfillments of MBA program. It has not been submitted
to any other university or for any other degree.
Date: BIJAY KUMAR RACHAMALA
MBA (MARKETING)
BIITM BBSR

ACKNOWLEDGMENT
I have benefited a lot from project during the third term of our Course MBA. This project has
been a rewarding knowledge. I have got into the various aspects of vivo by analyzing various
information sources on the work field and internet.
I take this opportunity to acknowledge the invaluable assistance of those People who helped me
in successful completion of this project and also express my special thanks to Mr. Varun
Agarwal (Marketing Faculty Guide) and Mr. Satyakam Panda (Event Manager of vivo
Bhubaneswar) who provided me an opportunity to do this project.
Last but not least I express my thanks to all the person and friends who always encourage me
and provided me support at all times. And I am also grateful to my parents for providing me the
continuous support which helped me to fight against all odds.

Table of contents
 TITLE PAGE
 INTERNAL GUIDE CERTIFICATE
 COMPANY CERTIFICATE
 AKNOWLEDGEMENT
 DECLARATION
 INTRODUCTION
CHAPTER 1: INTRODUCTION….………..
 OBJECTIVE OF THE STUDY
 SCOPE OF THE STUDY
CHAPTER 2: PROFILES……………
 vivo PROFILE
 HISTORY OF vivo
 HISTORY OF vivo IN INDIA
 VISION & MISSION OF vivo
CHAPTER 3: 3C REPORT
 COMPANY
 CUSTOMER
 COMPETITOR
CHAPTER 4: DIRECT MARKETING:
 TYPES OF DIRECT MARKETING
 KIOSK MARKETING
 CATALOG MARKETING
 TV MARKETING

CHAPTER 5: METHODOLOGY…………
 RESEARCH METHODOLOGY
 DATA ANALYSIS
CHAPTER 6: TARGET AND ACHIEVEMENT………….
CHAPTER 7: CONCLUSION………………
 CONCLUSION
 FINDINGS
 SUGGESTION
CHAPTER 8: BIBOLOGRAPHY…………
 BIBOLOGRAPHY

INTRODUCTION:
In this 21ST
century smart phone became a very essential part of human life. All the age group and different sex uses
smart phones in their daily life, ‘Mobile phones became’ an important part of human life. Today we can see a drastic
change in mobile industry. Mobile phones started with many new features, and now it reaches the era of Smartphone’s.
Smartphone’s bring a new revolution in human life which makes life more efficient and effective.
Smart phones gain huge popularity because of its feature and facility provided to the people. Now through smart phone
we can do our personal as well as professional task effortlessly and cost effectively. It provides facilities like Internet,
Video calling, Social networking, E-mail, Huge storage capacity ,HD camera facility, Easy asses to web pages, MS office
packages, Ticket booking facilities and many more which can make life more easy and interesting.
Therefore now a day the Smartphone market is booming. There are many mobile Phone companies establishing
themselves globally as a result competition is more in market. Companies give more emphasis on High quality and
technology with affordable price.
There are companies like Apple i phone, Blackberry, Samsung, Microsoft like company’s titan their roots in the smart
phone industry. But new companies like HTC, Micromax, Intex, Lenovo etc give healthy competition to the existing
brands by new features and technologies in economical price.
A new company enters in to the market and grabs the attention of customers quickly through its unique features and new
technology. The company is “vivo smart phone”. This multinational brand has everything that is needed for success in
the industry. The USPs of this company are healthy management, HiFi features ,distribution channel, interesting way of
promotion, innovative thinking, quick after sales service ,friendly environment ,Greeter working condition, quality
product, Satisfactory managerial policy, appreciation of work, quick after sales service etc.

Objective of the study:
My project entitled “Direct Marketing of vivo” aims at studying the scope of vivo smart phone in the Bhubaneswar
Market.
The objective of doing this project is defined as under:
 Generating leads for the sales force or retail network.
 Improving the effectiveness of other forms of customer communication.
 Raising awareness of a company, product, or service among clearly identified customers and prospects.
 Maintaining effective contact and building relationships with customers and prospects.
Relevance of the Study:
The smart phone market in India is driven in all areas. Due to the increase in competition and trends towards creating
stronger visibility, Indian smart phone market is poised for further growth. India is an emerging economy with a huge
population base. Rising income levels coupled with the Government’s impetus on educating the masses will lead to the
development of the smart phone market. Rising interest rate towards gadgets is a chief pointer towards growth in the
smart phone sector. Hence, it is essential to evaluate how “Direct Marketing” impacting the smart phone business of India.

SCOPE OF THE STUDY:
To achieve the above objective I have not restricted my study to just Direct Marketing of vivo smart phones. In order to
study about the smart phone business in India, and to understand the scope that Direct Marketing of vivo has in this
business, I have extended my project to do a detailed study of Smart phone market of the competitors of vivo. Through a
comparative study between the competitors and vivo smart phone, I could arrive to a conclusion of the scope of Direct
Marketing of vivo.
Limitations:
To make mistake is human nature and I’m no exception. I have tried to make this project approachable and helpful for the
company, but at the same time I accept the occurrence of intermittent mistakes and do accept them sincerely.

vivo PROFILE:
The brand logo of vivo is in sky-blue.
The mobile phone industry has entered the era of smart phones; consumers now have quite different views and demands
of mobile devices. In this context, BBK have started a new mobile phone brand “vivo” for smart phone era, which is their
promotion focus over the years to come. BBK is a corporate brand, which has carried years of reputation for reliable
quality and strong manufacturing capability serving new brand vivo.
vivo specializes in creating smart user-friendly products with exceptional sound quality and a trendy appearance for
young and fashionable generation. Creating new surprises and pursuing excellence are hallmarks of vivo brand.
It takes ages to gather dots to build up your reputation and establish a brand, which bears our corporate dedication to
superior product performance, fine service quality, and commitment to customer satisfaction. The vivo brand provides us
with an opportunity to build a brand-new corporate image. To this extent, we shall do what is right and do them well, and
stay on track along the way.

The word “vivo” comes from Ancient Latin and Italian. It was from 600 B.C to 600 A.D., when great heroes like Caesars
and Octavian made great achievements; and to express their respect to these heroes, many Roman citizens gathered in
front of the
Senate and hailed with flowers, when they could not help but making “[‘vi:vəu]” sounds, which helped people then to
establish the adjective—vivo.
In modern times, with the Italian opera getting more and more popular, we feel it is quite hard to express our amazement
and compliment of masterpieces by music masters like Verdi and Puccini. Therefore, the word vivo has been employed,
which adds implications like likeness and vitality of outstanding arts to the word vivo.
In short, vivo does not only convey “dynamics and vitality”, but also expresses our heart-felt respect to heroes,
masterpieces and the like. Its primitive but concise pronunciation is the very first response we have the minute we witness
the birth of newborns or occurrence of great events.

HISTORY OF VIVO
Vivo smart phone company is started by BBK which is a Music Phone company.
Vivo is a China based smart phone company which founded in 2009 by Shen wei. The Headquarter is situated at
Dongguan, Guangdong, China. The parent company of vivo is BBK electronics.
Registered in 2009 and listed in 2011, vivo's brand has been verified in more than 100 countries and regions around the
world until 2015. The year of 2015 marks the full launch of international exploration. The first group of overseas markets
includes India, Thai, Malaysia and Indonesia.
It is a 50-50 joint venture between Petugal telecom and Telephonica Mobiles. It is a premium brand in China. It has 40%
of market share in china.

CORPORATE HISTORY OF VIVO:
1995~1996:
 In September, 1995, Guangdong BBK Electronics Industry Co., Ltd was founded.
 In October, 1996, the Company obtained ISO9002 International Quality System Approval.
 In November, 1996, BBK Electronics had its commercial ads played during prime time on CCTV.
1997~1998:
 In November, 1997, BBK Electronics won the bid for commercial ads during prime time on CCTV as top bidder.
 In 1997, BBK cordless phones were recommended “Consumer Trustworthy Products” by China Consumer
Protection Foundation.
 In August, 1998, Beijing Sino Marketing Research Co., Ltd worked out a ranking for retail sales of main brand
phone sets and conducted a survey of their market share, indicating that BBK phone sets hold the largest
domestic market share.
 In October, 1998, BBK phones was on the exhibition for “Scientific and Technological Achievements over the
Past 20 Yearsof ReformandOpeningupto the Outside World” as the only modern phone brand, and collected
by the Museum of the Chinese Revolution.

1999:
 In May 1999, BBK phone set plant successfully passed ISO9001 certification.
 In June 1999, Mr. Duan Yongping, GM of BBK Electronics was awarded as one of 20 “Millennium Leaders” in
the commercial and financial circle in Asia by Asian Weekly.
 In October 1999, the Company title-sponsored the BBK World Cup Men’s Table Tennis Tournament‘99.
2007~2013:
 In July, 2007, we had the honor to invite Ms. Song Hye Kyo a Korean star to speak for BBK music phones.
 In April, 2010, we exclusively title-sponsored “If You Are the One” reality dating show on Jiangsu TV in the
name of BBK Music Phones.
 In July, 2010, BBK Music Phones established strategic partnership with MTV for global music TV broadcasting.
 In May, 2011, we exclusively title-sponsored “Super Girls 2011” singing contest on Hunan TV in the name of
BBK Music Phones.
 In November, 2012, we held a press conference at the Water Cube in Beijing and witnessed the bird of vivo X1.
 In January, 2013, we exclusively title-sponsored “Happy Camp” reality show on Hunan TV in the name of Vivo
Phones.

INDIAN HISTORY OF vivo:
 It enters into India in 2014 December 24 with the name of world slimmest phone X5 MAX. Its head office is in
Delhi.
 Very soon vivo will be manufactured in India as the construction is already started in Gurgaon Delhi.
 vivo launch its product in Bhubaneswar in 12th
of March 2015.With in three months it achieve 6% of the market
share in Bhubaneswar and it is targeting acquire 6 to 7 % of Indian market with in the year of 2017 .

MISSION:
 FOR CONSUMER:TO Provide quality product and services.
 FOR EMPLOYEE:Create a harmonious working atmosphere of mutual respect.
 FOR BUSINESS PARTNER:Provide fair, reasonable and mutually beneficial Cooperation platform.
 FOR SHAREHOLDERS:Use their invested capital to have higher than average Social return.
CORPORATE VESION:
 To become a healthy world–class enterprise for long.
CORE VALUE:
 Obligation, integrity, team spirit, superior quality, sustained learning and customer orientation.

ADVANCED R&D SYSTEM:
We have taken independent research and development, and technical innovation as key approaches to enhance our core
corporate competitiveness since establishment, with considerable investment in building up R&D centers to specialize in
research and development of electronic information products.
We have established R&D centers in Meilin, Shenzhen and Changan, Dongguan, Guangdong, China, responsible for
research and development of mobile phone products. Currently, the R&D centers provide jobs to 800 R&D and designing
personnel, and have become medium-scale full-time mobile communication R&D institutes.

STRICT QUALITY CONTROL SYSTEM:
We believe that the product quality is guaranteed by design instead of management. We manufacture and operate up to
international standards for quality assurance, and have passed the International Quality System Authentication of
ISO9001. Our tens of inspection procedures add to the strict quality assurance system and help vivo communications
products to be known as superior-quality products.
Modernized manufacturingsystem:
We own computerized SMT workshops and modernized assembly workshops, which consist of around 30 production
lines,withmonthlyproductioncapacity of more than 1 million units. vivo manufacturing also features a complete and
advancedtestingandmanufacturingprocesscontrol,whichare operatedby a professional technological development
and testing team.

3C Report
(Company, Competitors & Customer)
Company profile:
Vivo is a China based Smartphone Company which is established in 2009.The headquarters is situated at
Dongguan, Gaungdong, China .It has 40% of market share in china. It has its business over many countries
like Indonesia, Thailand, India, Malaysia, Myanmar and China. It enters into India in 2014 and launches its
product in Bhubaneswar in 12th
of March 2015.With in three months it achieve 6% of the market share in
Bhubaneswar.
The immediate operation team is promotion team and we have Mr. Satyakam Panda the Event manager of the
company as our company guide.
The departmental heads of vivo are as follows
CEO-Mr. Jacky Leo (India)
GM-Mr. Tommy Lan
DGM-Mr.Pradeep Pattnaik
Marketing head-Mr. Aminoor Rahman
HR head-Mrs. Upani Das

CUSTOMER:
PRODUCT:- Currently vivo provided two categories of product i.e. ‘x’ category and ‘y’ category. ’x’ category
product names are x3s,xshot,X5Max Pro and x5max.’y’ category product names are y11,y15,y22 and y28.
Price chart
‘x’ series ‘y’ series
NAME MRP MOP NAME MRP MOP
X3S 15990 14990 Y11 6990 5990
XSHOT 20990 19990 Y15 8990 7990
X5MAX 30990 29990 Y22 9990 8990
X5MAX PRO 29980 28980 Y28 10990 9990
SEGMENTATION:-
DEMOGRAPHIC SEGMENTATION
On the basis of age Andincome
AGE OCCUPATION MODEL
18-30Yr Below10,000 Y11,Y15,Y22,Y28
22-30Yr 10k-20k Y28,X3S
26-35 15k-25k X3S,XSHOT
30-40 25k-40k XSHOT,X5MAX,X5MAXPRO

GEOGRAPHIC SAGEMENTATION:-
Urban cities like Bhubaneswar,Cuttack, Puri, Rourkela and Berahampur etc.
PSYCHOGRAPHIC SEGEMENTATION:-
Social class - Middle class, lower-middle, upper-middle, upper-class, lower-upper, Upper- Upper.
Life style - Students, Corporate People, Office Persons etc.
Personality - Ambitious, Smart and Stylist people.
BEHAVIORAL SEGEMENTATION:
Loyalty status-
o Split loyal-buy 2or 3 brands
o Shifting loyal-shift one brand to another
o Switcher-no loyalty to any brand
User status - Potential user, first time user, regular users.
Usage rate - Medium, heavy product users.
Benefit-Easy access and new features.
Attitude- Positive,Enthusiastic, Indifferent.

PRODUCT POSITIONING:-
Vivocreates smartproductsthat have excellentappearance, professional acoustic fidelity, extreme video display, and
joyful experience for vigorous, young and fashionable urban main stream groups. vivo dare to pursue perfection and
constantly create surprise.
CurrentlyinBhubaneswarvivo dividethe total marketinto5 zones.
Zone-1:Bapuji Nagar
Zone-2:SahidNagar
Zone-3:CRP
Zone-4:Damana
Zone-5:Oldtown
Everyzone have one promotionteamconsistof some promotional executive andone TL(teamleader).Onthe
otherhand everyzone have some outlets.Where vivopositionit’sproductwiththe helpof promotionteamandmany
promotional toolslikeArcgate, Movable mascot, FixedmascotandCanopyetc.As a whole vivoposition itsproductsin
bigmallsand collegesof 5zones(CRP, SahidNagar, Bapuji Nagar, Damana and Oldtown) inBhubaneswarandalsoother
districtlike Puri, Cuttack, BarahampurandRourkela.

DISTRIBUTION CHANNEL OF vivo
Distribution:-Distribution is the process of moving a product from its manufacturing source to the customers with the
help of intermediaries.
Distribution channel:-It is the set of interdependent organizations involved in the process of making a product or
service available for use or consumption. It is the way products and services get to the end-user, the customer. For every
company distribution channel plays very important role. A stronger the distribution channel increases the sales, attracting
customer, increase company goodwill on the other hand avoid channel conflict.
 vivo has a very strong distribution channel. vivo uses a Three-level channel that consists of Regional office,
Distributer and Retailor.
(Distribution processof vivo)
After sale service(if required)
Customer
Retailor
Distributer
Regional Office(Warehouse)
Company Stock

COMPETETIORS
COMPETETIORS:The major competitors of vivo smart phones are Micromax, Samsung, Sony, HTC, LG etc.
SWOT ANALYSIS-
SWOT ANALYSIS OF VIVO SMART PHONE
STRENGTH WEAKNESS
o Innovativefeatures o Limited productline
o Fun touch operating system o Less credibility
o Better sale service o High rangeprice
o Better promotion and sales team o New to the industry
OPPORTUNITY THREATS
o More no. of potential customer o Strong competition
o Huge market o Perception of the customer
o Other smart phonecompanys

DIRECT MARKETING
Direct Marketing is the interactive use of advertising media, to stimulate and (immediate) behavior
modification in such a way that this behavior can be tracked, recorded, analyzed, and stored on a database for future
retrieval and use.” Direct marketing is a sub-discipline and type of marketing. There are two main definitional
characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly
to consumers, without the use of intervening media. The second characteristic is that it is focused on driving purchases
that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on tractable,
measurable positive responses from consumers regardless of medium.
Direct Marketing (DM) is an interactive system of marketing that:
 Uses one or more advertising media to effect a measurable customer response
 Or transaction at any location
 And stores information about that event in a database.
FORMS OF DIRECT MARKETING
DIRECT MAIL
MARKETING
KISOK MARKING
TELEMARKINGTELEVISION
CATALOG
MARKETING

vivo DIRECT MARKETING:
vivo has various types of direct marketing. Which includes?
 Kiosk marketing
 Catalog marketing
 Television
KIOSK MARKETING:
 Kiosk-a small, temporary, stand-alone both used in high foot traffic areas for marketing purposes.
 A kioskwill usuallybe mannedbyone ortwoindividualswhohelpattractattention tothe boothgetnewcustomers.
 The name describes new stands, refreshment stands, and freestanding cart whose vendors sell many items.

 vivo is organizing kiosk marketing in front of different mobile outlets every day in different locations of
Bhubaneswar.
 Attracted a lot of people who came in and stopped by the kiosk and got information about the vivo smart phone.
 vivo is also targeting the college youth as it organized a kiosk marketing in colleges.
 Organized kiosk marketing campaign in BIITM which is one of the best MBA College in Bhubaneswar.

 The objective of this is to create awareness of the product and to increase sales.
 And I was the part of this kiosk marketing and we succeed in it.

Catalog marketing:
 In this type of marketing seller prepare catalogues of merchandise or products and sells directly to customers.
 Catalogues are generally in printed form but can also be distributed in the form of CDs.
 To reduce printing and distribution cost catalogues are being increasingly made on line.
 Products of same company which are different may be combined in one catalog to grab attention of all category
customers.
 As in above catalogue of vivo we can see that it has information of different phones of vivo.
 By the help of this it became easy to grab the all category people where they can find there smart phone and its
details.

DIRECT RESPONSE MARKETING OR TV MARKETING:
 Direct marketing via television has two basic forms:
1. Long form usually half hour or an hour that explained the product in detailed and commonly non as
infomercial.
2. Short form which refers to typical 30 to 60 seconds that asks viewer for immediate response
 Vivo is having the short form which shows the advertisement of vivo x5 max

RESEARCH METHODOLOGY
Research Type
My research is based on the primary data. Primary data has been used to understand the scope of smart phone business in
India and then to make suggestions useful for the company under study i.e. vivo.
Data Type
Primary data has been used for the purpose of study of ' Direct marketing of vivo smart phone for penetrating vivo offers
into Bhubaneswar smart phone market '.
Sample Selection
To collect primary data regarding the Direct Marketing of vivo, I worked for vivo and visited smart phone outlets of
Bhubaneswar over a period of two months. The list of the outlets was given by my mentor. I had worked in all different
outlets. At the same time, I also enquired about smart phone customers are currently using and if they were interested in
taking vivo smart phones. With the help of my own on field knowledge as i had done marketing activities for vivo I
prepared the sample by myself.
Data Collection Method
In order to collect the primary data, I worked for vivo in the field of Direct Marketing activities.
Apart from an interaction with the customers and the shopkeepers at the Mobile l Stores gave an overview of the
performance of the company on the individual level.

Tools Used for Data Analysis
As no study could be successfully completed without proper tools and techniques, same was with my project. For the
better presentation and right explanation I used tools of statistics and computer very frequently. And I am very thankful to
all those tools for helping me a lot. Basic tools which I used for project from statistics are-
 Bar Charts
 Pie-Chart
 Tables
Bar charts and Pie-Charts proved really useful tools to show the result in a well clear, ease and simple way. Because I
used bar charts in project for showing data in a systematic way, so it need not necessary for any observer to read all the
theoretical detail, simple on seeing the charts anybody could know that what is being said.

ANALYSIS OF DATA
DATA ARE COLLECTED FROM DIFFERENT LOCATION:
1: ZONE ONE -BAPUJI NAGAR
2: ZONE TWO–SAHEED NAGAR
3: ZONE THREE- PATIA
4: ZONE FOUR- CRP
5: ZONE FIVE-OLD TOWN
1. Graphical presentation of the impact of Direct Marketing on sales In
Bhubaneswar:
(Five monthSales record ofvivo in BBSR market)
On the above figure the sales record of first five month (March-July) is shown graphically.
We can see the trend of sales which is in increasing rate. As the first month that is, March the sale was 623
Phones, in the month April it increase to 846, in the month May it increases to 1012, in the month ofJune
And July during our internship the sales jump to 1564, 1782 respectively. So we can say due to the
Dedication and creativity in direct marketing activities the sales is growing rapidly.
0
200
400
600
800
1000
1200
1400
1600
1800
2000
March April May June July
Sales
Sales

SURVEY ANALYSIS
THE SURVEY ANALYSIS WAS CODUCTED IN DIFFERENTLOCATIONS AND TOTAL SURVEYOF 120
OUTLETS WAS CONDUCTED.
OUTLET COMPOSITION
Sr. No. Sales No. of Outlets in %
1 Only vivo outlet 0
2 Only other exclusive outlet 20%
3 Mixed 80%
17%
33%
50%
Sr. No.
1 2 3 4

SALES EFFECTING DIRECT MARKETING
DIRECT MARKETING SALES %
TELEVISION 65%
KIOSK 10%
CATALOG 15%
TELIMARKETING 10%
ONLINE MAIL MARKETING 5%
GRAPHICAL REPRESENTATION
0%
10%
20%
30%
40%
50%
60%
70%
TELEVISION KIOSK CATALOG TELIMARKETING ONLINE MAIL
MARKETING
SALES %
SALES %

CUSTOMER ATTRACTED: IN PERCENTAGE
ACTIVITIES SALES IN%
DIRECTMARKETING 30
ATL 10
BTL 20
SELLS PROMOTION 25
BRANDING ACTIVITIES 15
30
10
20
25
15
SALES IN %
DIRECT MARKETING ATL BTL SELLS PROMOTION BRANDING ACTIVITIES

MARKET SHARE :
Product % Share
vivo 4%
Lenovo 6.50%
Micromax 4%
Samsung 24.40%
xiaomi 4.50%
Apple 17.90%
Huawei 5.10%
LG 4.50%
Others 29.10%
4% 6.50%
4%
24.40%
4.50%
17.90%
5.10%
4.50%
29.10%
% Share
vivo Lenovo Micromax
Samsung xiaomi Apple
Huawei LG Others

TARGET& ACHIEVEMENTS
TARGET
 As vivo is a new company in Odisha its aim is to create brand awareness and its product knowledge in
Customers mind. As vivo is china base company the most important thing is to achieve the credibility of
the Customer and deliver quality product.
 The ultimate target is to grab more and more customers and more market share By sell more products. It is
important for vivo to get competitive advantage to survive in Bhubaneswar market. I have done my
internship in vivo and the task allocated to me is Direct Marketing and my target is to do the brand
promotional events.
ACHIEVEMENT
 As I am in Direct Marketing I have promote the brand in throughout the 45 days of period and
Interacting with number of customers. I have learnt Kiosk marketing, Catalog marketing, in-shop
branding, on-road branding, selling tricks, customer interaction, face quires, employee relation etc. We
have done many events in place like SUM hospital, Bigbazar, Market building ,BIITM college, Kiit
campus, Palhights, Khandagiri etc with our promotional tool like Arc gate, Mascot, Standee, Canopy,
Dummy and live phones, Pamphlets and attracting people towards vivo.
 Due to my good performance and product knowledge within seven days of working they
promoted me as TL(Team Leader) of zone-3 Patia.
 We was in launch of vivo at Cuttack, Puri and Barhampur. We launch a new product y11.During this
period we have achieve a sales of 1564,1782 phones respectively in the month of June and July. Now
customers are aware about vivo and vivo is growing its customer base.

CONCLUSION:
 Vivo is a Chinese brand which came to India in the year 2014 December 25th
.
 In Bhubaneswar it launched its product in 12th
March 2015. Itis new to the Indian
market and has tuff competition with other competitors.
 So in this type of competition no company can rely on single direct marketing form.
 So companies are using all types of direct marketing at so vivo need to do remaining
direct marketing forms.
REMARKS AND FINDINGS:
 Stockis not available in all zones.
 Promotion and sales are two different things but they are mixing it .
 All variant types of mobiles are not provided by vivo such as Tablets, CDMA.
 Promotional activities are very well managed.
 Outlets are selling the vivo mobile below the DP rates.
SUGGESTION:
 Need to launch more mobile phones in between 10000 to 25000.
 Need to do good T.V advertisement to attract more customers.

 Its time target online market which can generate more customers.
 Maintain DP price so that price should be shame in all out lets.

BIBLIOGRAPHY:
 Marketing Management , second revised edition; Philip Kotler
 http://www.vivoglobal.com
 www.google.com
 www.wikipedia.com
 SPSS tutorials
 Microsoft office word 2007
 Microsoft Office XL 2007.


VIJAY KUMAR SIP ON VIVO

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