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Marketing Mix Strategies for Airlines Industry

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Biswajit Ghosh
Biswajit Ghosh

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MARKETING MIX IN AIRLINES INDUSTRY
Services are distinguished from products mainly because they are generally produced at the same time as they are consumed, and cannot be stored away or taken. An enhanced marketing mix needs to be deployed. Its Not About Simply Reaching Out to Customers With the Right Service. But, Its Also About Creating That Right Desire to Possess The Service. Services are Deeds, Processes, and Performances
.
PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE RAINBOW OF SERVICE MARKETING MIX
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4P’s OF MARKETING MIX
PRODUCT MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICE MIX Premium Pricing Value For Money Pricing Cheap Value Pricing APEX Fares Low-Cost Pricing
[object Object],[object Object],[object Object],[object Object],PLACE MIX
PROMOTION MIX Advertising Publicity Sales promotion Word of mouth Airlines Advertisement Needs to Keep in Mind the Image of Country, The Scenic Beauty, Tourist Attractions, Rich Cultural Heritages or Which Would Attract Number of Tourists.
PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The PRO, Receptionist, Travel Agents, Media People Are Very Important People in Publicizing The Business.
PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The Travel Agents, Tour Operators, Frontline Staffs Contribute a Lot to The Promotion of Airlines Business.
PROMOTION MIX Advertising Publicity Sales promotion Word of mouth ‘ Customer Loyalty Ladder’ .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PEOPLE MIX
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROCESS MIX
[object Object],[object Object],[object Object],[object Object],[object Object],PHYSICAL EVIDENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
By GROUP-8 Biswajit Ghosh – H12. © 2009 AIMS PGPM/G8

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Marketing Mix Strategies for Airlines Industry

  • 1. MARKETING MIX IN AIRLINES INDUSTRY
  • 2. Services are distinguished from products mainly because they are generally produced at the same time as they are consumed, and cannot be stored away or taken. An enhanced marketing mix needs to be deployed. Its Not About Simply Reaching Out to Customers With the Right Service. But, Its Also About Creating That Right Desire to Possess The Service. Services are Deeds, Processes, and Performances
.
  • 3. PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE RAINBOW OF SERVICE MARKETING MIX
  • 4.
  • 5.
  • 6. PRICE MIX Premium Pricing Value For Money Pricing Cheap Value Pricing APEX Fares Low-Cost Pricing
  • 7.
  • 8. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth Airlines Advertisement Needs to Keep in Mind the Image of Country, The Scenic Beauty, Tourist Attractions, Rich Cultural Heritages or Which Would Attract Number of Tourists.
  • 9. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The PRO, Receptionist, Travel Agents, Media People Are Very Important People in Publicizing The Business.
  • 10. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The Travel Agents, Tour Operators, Frontline Staffs Contribute a Lot to The Promotion of Airlines Business.
  • 11. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth ‘ Customer Loyalty Ladder’ .
  • 12.
  • 13.
  • 14.
  • 15. By GROUP-8 Biswajit Ghosh – H12. © 2009 AIMS PGPM/G8