3. Lufthansa in brief
Problem Analysis
Role of IT to solve this problem
Challenges
Outcomes
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4. Deutsche Lufthansa AG is a globally operating
aviation group with around 400 companies and
is the largest airline in Europe
Lufthansa Group employs 117000 people
worldwide of 146 nationalities. In 2010, over 90
million passengers flew with Lufthansa.
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5. Training process of a huge amount of
pilots(about 3500) with latest technology was
very primitive
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6. Pilots needed to keep a lot of papers on
training, schedules etc.
Information providing system for passengers
was very poor, mostly dependant to papers
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7. Competitive tendency of all other companies
in intensifying customer services and
employee development
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8. To solve problems faster
Being able to connect any time anywhere
Easy access to data
Strong information system-right time, right
information
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9. Training all the staff of Lufthansa with mobile
& internet
‘Lufthansa Mobile Initiative’ for all 3500 pilots
Providing the online materials of training,
schedules, weather for pilots
Easy access to information of customer services
such as time table, delay etc. with internet
technology
Providing broadband internet to the aircraft &
to the passengers
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10. Providing all the pilots with
notebook computers having-
Enough performance capability to
run key software applications used
by the pilots
Weight less than 2 kg(4.4 pounds)
Screen 12 inches diagonally
Screen bright and easy to read
in cockpit light
5 hrs long battery life
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11. To keep 3,500 highly mobile airline
pilots trained-
with latest technology
procedures
Investment was huge
Information about-
schedules
weather, events
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12. Ensured that technical specifications for the equipment
were acceptable to both pilots and other employees
Before mass implementation feedback had been taken
in different phases to understand the feasibility
Pilots might not be efficient to work on notebooks so
initial training was given accordingly
Standardized on a unique hardware and software
platform to reduce support and upgrade costs
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13. Access current data electronically
Class room training ended
Get training tutorials anytime, anywhere
Convenient
Time saving
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14. Return On Investment(ROI) was very high
More productivity and improved efficiency
from the pilots and other employees
Getting strategic advantage than many other
airlines
Improvement of infrastructure
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15. Flight Information
Online timetable
Arrival and departure
Information via SMS
In-flight internet access to customers
Improvement of customer relationship
Providing data to support new initiatives, to solve
issues
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16. www.lufthansa.com/
www.en.wikipedia.org/wiki/Lufthansa
http://danieldelaowalden.wix.com/mod6/cas
e-study
Management Information Systems by O’Brien
and Marakas (8th Edition)
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