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#checkpoint 
Ben Watson 
@bitpakkit
format::idea
$
#sketch
#sketch 
#vision
#gethumans
#getninjas
#designthinking
#sketch 
do 
make 
provide 
give 
fund 
fix 
design 
distribute 
research 
develop 
find 
explore 
I/we (will) x/y 
first ...
#mhx 
Hook 
Conversion
#mhx 
Promise 
Must Have Experience
#sketch 
Use 
Buy 
Try 
Share 
Commit 
Subscribe 
Renew 
Complete 
Apply 
Create 
Consume 
He/she (will) x/y 
Here 
Now
#premium
#premium 
Desire 
- Friction 
Conversion
#freemium
#hustle
#exclusive 
#inclusive
#visualstorytelling 
Stefanie Posavec, Writing Without Words, 2008
#measurement
#reputation
#influence
#suckless 
#beawesomemore
Ben Watson 
@bitpakkit
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Talking about the awkward paths to success for marketing technologists.

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  1. 1. #checkpoint Ben Watson @bitpakkit
  2. 2. format::idea
  3. 3. $
  4. 4. #sketch
  5. 5. #sketch #vision
  6. 6. #gethumans
  7. 7. #getninjas
  8. 8. #designthinking
  9. 9. #sketch do make provide give fund fix design distribute research develop find explore I/we (will) x/y first faster smaller cheaper better more further sustainably
  10. 10. #mhx Hook Conversion
  11. 11. #mhx Promise Must Have Experience
  12. 12. #sketch Use Buy Try Share Commit Subscribe Renew Complete Apply Create Consume He/she (will) x/y Here Now
  13. 13. #premium
  14. 14. #premium Desire - Friction Conversion
  15. 15. #freemium
  16. 16. #hustle
  17. 17. #exclusive #inclusive
  18. 18. #visualstorytelling Stefanie Posavec, Writing Without Words, 2008
  19. 19. #measurement
  20. 20. #reputation
  21. 21. #influence
  22. 22. #suckless #beawesomemore
  23. 23. Ben Watson @bitpakkit

Talking about the awkward paths to success for marketing technologists.

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