SlideShare a Scribd company logo
1 of 16
NINE ELEMENTS OF A MARKETING PLAN www.BizPlanCorner.com– Call +1-800-351-0557 info@bizplancorner.com
Marketing is not only a matter of putting an advertisement in a local news paper or showing your product on television, but the key for successful marketing is developing an all-inclusive marketing plan that will take your business to the heights of success.  www.BizPlanCorner.com
A good marketing plan is one that is based on solid research and specific goals that you need to achieve if you want to run your business successfully.  www.BizPlanCorner.com
www.BizPlanCorner.com
Set your marketing goals Once you have decided to market your product, the next step you have to do is to set simple and realistic marketing goals.  Give enough time to planning your marketing goals, as these help you to increase your gross revenue. www.BizPlanCorner.com
Conduct a marketing audit Check all the marketing activities that have been in practice over the last three or four years.  Review every marketing activity in order to evaluate which one is successful. www.BizPlanCorner.com
Conduct market research The most important and time consuming step in entire marketing plan is conducting market research.  Marketing research requires enough time and patience.  This research helps you to know which marketing strategy works best and which ones you can profitably adopt. www.BizPlanCorner.com
Analyze the research Take a look at your research and carefully analyze it.  Discard all the raw data you collect into meaningful findings.  Make sure you only have data that is useful for writing your plan. www.BizPlanCorner.com
Identify a target audience The success of your product is all dependent on how successfully you identify your target audience.  Your target audience might include people of a certain age, gender, and location. www.BizPlanCorner.com
www.BizPlanCorner.com
PLANNING THE BUDGET Before devising your marketing strategies, it is necessary to know how much budget you have in order to achieve your desired goals.  Come up with the marketing budget after carefully analyzing your financial information.  www.BizPlanCorner.com
Develop marketing strategies Develop your marketing strategies by keeping your goals and marketing budget in mind.  Take numerous actions for each strategy, but make sure that it must be related to a specific goal. www.BizPlanCorner.com
Develop an implementation schedule It is a schedule that includes the name of persons responsible for a particular marketing goal.  It also shows the deadline and the budget necessary to achieve that marketing action www.BizPlanCorner.com
Create an evaluation process Review and measure your marketing plan results periodically.  The value of a marketing plan is in its effectiveness.  www.BizPlanCorner.com
Create an evaluation process Check if your plan is meeting your expectations or not; if not determine why.  You will be able to change and try new approaches if you regularly examine your marketing plan. www.BizPlanCorner.com
THANK YOU QUESTIONS? CONTACT: www.bizplancorner.com Call +1-800-351-0557 info@bizplancorner.com

More Related Content

What's hot

Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
Davidt123
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentation
Amol Salve
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
Gayatri Iyer
 
Chap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional ProgramChap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional Program
Phoenix media & event
 
Chap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And EvaluationChap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And Evaluation
Phoenix media & event
 
Communication mix
Communication mixCommunication mix
Communication mix
asimo21
 
Chap02 The Role Of Imc In The Marketing Process
Chap02  The Role Of Imc In The Marketing ProcessChap02  The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing Process
Phoenix media & event
 

What's hot (20)

Kotler Creating Brand Equity
Kotler Creating Brand EquityKotler Creating Brand Equity
Kotler Creating Brand Equity
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
 
Marketing Metrics
Marketing MetricsMarketing Metrics
Marketing Metrics
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentation
 
STP
STPSTP
STP
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketing
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Chap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional ProgramChap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional Program
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Chap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And EvaluationChap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And Evaluation
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p's
 
Creative Advertising
Creative AdvertisingCreative Advertising
Creative Advertising
 
Core marketing concepts
Core marketing conceptsCore marketing concepts
Core marketing concepts
 
Communication mix
Communication mixCommunication mix
Communication mix
 
Crafting the Brand Positioning
Crafting the Brand PositioningCrafting the Brand Positioning
Crafting the Brand Positioning
 
Chap02 The Role Of Imc In The Marketing Process
Chap02  The Role Of Imc In The Marketing ProcessChap02  The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing Process
 

Similar to Nine elements of a marketing plan

Advertizing Strategy for A Start-Up
Advertizing Strategy for A Start-UpAdvertizing Strategy for A Start-Up
Advertizing Strategy for A Start-Up
killeenchamber
 

Similar to Nine elements of a marketing plan (20)

Ecommerce & Digital Marketing Strategy
Ecommerce & Digital Marketing StrategyEcommerce & Digital Marketing Strategy
Ecommerce & Digital Marketing Strategy
 
Advertizing Strategy for A Start-Up
Advertizing Strategy for A Start-UpAdvertizing Strategy for A Start-Up
Advertizing Strategy for A Start-Up
 
Marketing Plan.ppt
Marketing Plan.pptMarketing Plan.ppt
Marketing Plan.ppt
 
Managing a successful marketing campaign
Managing a successful marketing campaignManaging a successful marketing campaign
Managing a successful marketing campaign
 
Go to market strategy and marketing objectives
Go to market strategy and marketing objectivesGo to market strategy and marketing objectives
Go to market strategy and marketing objectives
 
Re broker-5e - 11
Re broker-5e - 11Re broker-5e - 11
Re broker-5e - 11
 
Marketing Strategy Development.
Marketing Strategy Development.Marketing Strategy Development.
Marketing Strategy Development.
 
Business Plan Marketing Plan
Business Plan  Marketing PlanBusiness Plan  Marketing Plan
Business Plan Marketing Plan
 
Developing a markerting plan.ppt
Developing a markerting plan.pptDeveloping a markerting plan.ppt
Developing a markerting plan.ppt
 
15.ppt
15.ppt15.ppt
15.ppt
 
FDIC Presentation on Developing a Marketing Plan
FDIC Presentation on Developing a Marketing PlanFDIC Presentation on Developing a Marketing Plan
FDIC Presentation on Developing a Marketing Plan
 
How to Develop a Marketing Plan From Scratch.ppt
How to Develop a Marketing Plan From Scratch.pptHow to Develop a Marketing Plan From Scratch.ppt
How to Develop a Marketing Plan From Scratch.ppt
 
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...
 
From Ads to Warehouses to Doorsteps: Unlocking End-to-End Success on Amazon
From Ads to Warehouses to Doorsteps: Unlocking End-to-End Success on AmazonFrom Ads to Warehouses to Doorsteps: Unlocking End-to-End Success on Amazon
From Ads to Warehouses to Doorsteps: Unlocking End-to-End Success on Amazon
 
Topic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .pptTopic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .ppt
 
RED3SIXTY - Cracking the Business.pptx
RED3SIXTY - Cracking the Business.pptxRED3SIXTY - Cracking the Business.pptx
RED3SIXTY - Cracking the Business.pptx
 
Aims, Objectives and Goals
Aims, Objectives and GoalsAims, Objectives and Goals
Aims, Objectives and Goals
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 
Strategic Planning and Forecasting
Strategic Planning and ForecastingStrategic Planning and Forecasting
Strategic Planning and Forecasting
 

Nine elements of a marketing plan

  • 1. NINE ELEMENTS OF A MARKETING PLAN www.BizPlanCorner.com– Call +1-800-351-0557 info@bizplancorner.com
  • 2. Marketing is not only a matter of putting an advertisement in a local news paper or showing your product on television, but the key for successful marketing is developing an all-inclusive marketing plan that will take your business to the heights of success. www.BizPlanCorner.com
  • 3. A good marketing plan is one that is based on solid research and specific goals that you need to achieve if you want to run your business successfully. www.BizPlanCorner.com
  • 5. Set your marketing goals Once you have decided to market your product, the next step you have to do is to set simple and realistic marketing goals. Give enough time to planning your marketing goals, as these help you to increase your gross revenue. www.BizPlanCorner.com
  • 6. Conduct a marketing audit Check all the marketing activities that have been in practice over the last three or four years. Review every marketing activity in order to evaluate which one is successful. www.BizPlanCorner.com
  • 7. Conduct market research The most important and time consuming step in entire marketing plan is conducting market research. Marketing research requires enough time and patience. This research helps you to know which marketing strategy works best and which ones you can profitably adopt. www.BizPlanCorner.com
  • 8. Analyze the research Take a look at your research and carefully analyze it. Discard all the raw data you collect into meaningful findings. Make sure you only have data that is useful for writing your plan. www.BizPlanCorner.com
  • 9. Identify a target audience The success of your product is all dependent on how successfully you identify your target audience. Your target audience might include people of a certain age, gender, and location. www.BizPlanCorner.com
  • 11. PLANNING THE BUDGET Before devising your marketing strategies, it is necessary to know how much budget you have in order to achieve your desired goals. Come up with the marketing budget after carefully analyzing your financial information. www.BizPlanCorner.com
  • 12. Develop marketing strategies Develop your marketing strategies by keeping your goals and marketing budget in mind. Take numerous actions for each strategy, but make sure that it must be related to a specific goal. www.BizPlanCorner.com
  • 13. Develop an implementation schedule It is a schedule that includes the name of persons responsible for a particular marketing goal. It also shows the deadline and the budget necessary to achieve that marketing action www.BizPlanCorner.com
  • 14. Create an evaluation process Review and measure your marketing plan results periodically. The value of a marketing plan is in its effectiveness. www.BizPlanCorner.com
  • 15. Create an evaluation process Check if your plan is meeting your expectations or not; if not determine why. You will be able to change and try new approaches if you regularly examine your marketing plan. www.BizPlanCorner.com
  • 16. THANK YOU QUESTIONS? CONTACT: www.bizplancorner.com Call +1-800-351-0557 info@bizplancorner.com