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BJ Fogg - The New Rules of Persuasion - Brussels 2009

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This is a subset of the slides I showed during my talk at Design for Persuasion in Brussels on Oct 1 2009.

For more on ideas in these slides (including the slides I cut out of this version), see www.bjfogg.com and www.behaviormodel.org

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BJ Fogg - The New Rules of Persuasion - Brussels 2009

  1. For more info, see www.bjfogg.com The New Rules of Persuasion How technology changes what’s possible BJ Fogg, Ph.D. Persuasive Technology Lab Stanford University Design for Persuasion - Brussels 2009 Saturday, October 3, 2009
  2. Note to viewers on SlideShare I showed 102 slides in my 18-minute talk at Design for Persuasion 2009. Many slides explained new ideas. I removed those slides from this SlideShare version because I hope to refine my ideas and share them in a better form later. The good news: When you come to one of my talks, you will always hear ideas no one has ever heard before. I always create some new material for each presentation, and I never repeat the same talk. It’s more fun for me that way, and I think it’s more interesting for the audience. --BJ Fogg, Stanford Persuasive Tech Lab Saturday, October 3, 2009
  3. Think clearly + trials & Run many For more info, see www.bjfogg.com Saturday, October 3, 2009
  4. 1993 @ Stanford How to computerize persuasion? For more info, see www.bjfogg.com Saturday, October 3, 2009
  5. Persuasive Technology Lab Founded 1998 Saturday, October 3, 2009
  6. For more info, see www.bjfogg.com Saturday, October 3, 2009
  7. Social networks are platforms for persuasion For more info, see www.bjfogg.com Saturday, October 3, 2009
  8. Old Persuasive Persuasion Tech Social Automated Network Easy Observable To Do Impact Fast New Cycle Persuasive Tech Saturday, October 3, 2009
  9. Key Point Know what type of behavior you seek For more info, see www.bjfogg.com Saturday, October 3, 2009
  10. For more info, see www.bjfogg.com sign up for online class quit smoking Saturday, October 3, 2009
  11. For more info, see www.bjfogg.com 1. Core Motivators pleasure/pain hope/fear acceptance/rejection 3. Behavior Triggers spark facilitator signal 2. Simplicity Factors Saturday, October 3, 2009
  12. Winning Solution Put “Hot Triggers” in the path of your user For more info, see www.bjfogg.com Saturday, October 3, 2009
  13. Cold Trigger Hot Trigger User cannot take User can take action right now action right now For more info, see www.bjfogg.com Saturday, October 3, 2009
  14. Cold Trigger Hot Trigger For more info, see www.bjfogg.com Saturday, October 3, 2009
  15. Key Point Learn what already works for your target behavior For more info, see www.bjfogg.com Saturday, October 3, 2009
  16. Many crummy trials beats deep thinking For more info, see www.bjfogg.com Saturday, October 3, 2009
  17. You probably won’t get it right the first time. That’s okay. For more info, see www.bjfogg.com Saturday, October 3, 2009
  18. Everything big started small For more info, see www.bjfogg.com Saturday, October 3, 2009
  19. For more info, see www.bjfogg.com Saturday, October 3, 2009
  20. Doing > Talking chaos mip trials diversity speed goals metrics inspire evaluate share mip assets aggregate insights skills tools resources control For more info, see www.bjfogg.com Saturday, October 3, 2009

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