SlideShare a Scribd company logo
1 of 12
Download to read offline
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
BJ Fogg, PhD
April 2015
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
How did I choose?
I decided to use loss as my guiding factor.
Specifically, if we lost this innovation, how much
less connected would humans be to nature?
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
National park system
a public resourceImagine losing our national parks
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Central Park in NYC
a public resourceImagine losing Central Park
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Windows (that open to nature)
bring nature insideImagine if we didn’t have windows
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Window boxes on homes
bring nature inside
care for nature
Imagine no such thing as window boxes
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Indoor plants
bring nature insidebring nature inside
care for nature
Imagine no indoor plants
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Dogs as domestic pets
bring nature inside
care for nature
Imagine no dogs in our lives
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Growing a garden at home
care for natureImagine no personal gardens
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Nat Geo / Animal Planet
commercial ventureImagine no broadcast programming about nature
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Summer camps outdoors
commercial ventureImagine if summer camps did not exist
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Outdoor outfitters (e.g., REI)
commercial ventureImagine no way to get the gear you need
bjfogg@stanford.edu

More Related Content

More from BJ Fogg

Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011BJ Fogg
 
Top10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcTop10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcBJ Fogg
 
Test update
Test updateTest update
Test updateBJ Fogg
 
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg
 
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook AppsBJ Fogg
 
Web Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityWeb Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityBJ Fogg
 

More from BJ Fogg (6)

Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011
 
Top10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcTop10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezc
 
Test update
Test updateTest update
Test update
 
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009
 
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
 
Web Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityWeb Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford University
 

Recently uploaded

FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfDr Vijay Vishwakarma
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 

Recently uploaded (20)

Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 

Top 10 examples nature - fogg 2015

  • 1. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature BJ Fogg, PhD April 2015 bjfogg@stanford.edu
  • 2. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature How did I choose? I decided to use loss as my guiding factor. Specifically, if we lost this innovation, how much less connected would humans be to nature? bjfogg@stanford.edu
  • 3. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 National park system a public resourceImagine losing our national parks bjfogg@stanford.edu
  • 4. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Central Park in NYC a public resourceImagine losing Central Park bjfogg@stanford.edu
  • 5. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Windows (that open to nature) bring nature insideImagine if we didn’t have windows bjfogg@stanford.edu
  • 6. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Window boxes on homes bring nature inside care for nature Imagine no such thing as window boxes bjfogg@stanford.edu
  • 7. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Indoor plants bring nature insidebring nature inside care for nature Imagine no indoor plants bjfogg@stanford.edu
  • 8. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Dogs as domestic pets bring nature inside care for nature Imagine no dogs in our lives bjfogg@stanford.edu
  • 9. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Growing a garden at home care for natureImagine no personal gardens bjfogg@stanford.edu
  • 10. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Nat Geo / Animal Planet commercial ventureImagine no broadcast programming about nature bjfogg@stanford.edu
  • 11. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Summer camps outdoors commercial ventureImagine if summer camps did not exist bjfogg@stanford.edu
  • 12. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Outdoor outfitters (e.g., REI) commercial ventureImagine no way to get the gear you need bjfogg@stanford.edu