SlideShare a Scribd company logo
1 of 12
Download to read offline
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
BJ Fogg, PhD
April 2015
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
How did I choose?
I decided to use loss as my guiding factor.
Specifically, if we lost this innovation, how much
less connected would humans be to nature?
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
National park system
a public resourceImagine losing our national parks
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Central Park in NYC
a public resourceImagine losing Central Park
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Windows (that open to nature)
bring nature insideImagine if we didn’t have windows
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Window boxes on homes
bring nature inside
care for nature
Imagine no such thing as window boxes
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Indoor plants
bring nature insidebring nature inside
care for nature
Imagine no indoor plants
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Dogs as domestic pets
bring nature inside
care for nature
Imagine no dogs in our lives
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Growing a garden at home
care for natureImagine no personal gardens
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Nat Geo / Animal Planet
commercial ventureImagine no broadcast programming about nature
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Summer camps outdoors
commercial ventureImagine if summer camps did not exist
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Outdoor outfitters (e.g., REI)
commercial ventureImagine no way to get the gear you need
bjfogg@stanford.edu

More Related Content

More from BJ Fogg

Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011BJ Fogg
 
Top10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcTop10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcBJ Fogg
 
Test update
Test updateTest update
Test updateBJ Fogg
 
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg
 
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook AppsBJ Fogg
 
Web Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityWeb Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityBJ Fogg
 

More from BJ Fogg (6)

Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011
 
Top10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcTop10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezc
 
Test update
Test updateTest update
Test update
 
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009
 
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
 
Web Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityWeb Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford University
 

Recently uploaded

6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroomSamsung Business USA
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxMadhavi Dharankar
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...Nguyen Thanh Tu Collection
 
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6Vanessa Camilleri
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFEPART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFEMISSRITIMABIOLOGYEXP
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxryandux83rd
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...DhatriParmar
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
physiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptxphysiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptxAneriPatwari
 
Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Celine George
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptxDhatriParmar
 
Shark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristicsShark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristicsArubSultan
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptxmary850239
 

Recently uploaded (20)

6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptx
 
Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
 
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 
Chi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical VariableChi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical Variable
 
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFEPART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptx
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
physiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptxphysiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptx
 
CARNAVAL COM MAGIA E EUFORIA _
CARNAVAL COM MAGIA E EUFORIA            _CARNAVAL COM MAGIA E EUFORIA            _
CARNAVAL COM MAGIA E EUFORIA _
 
prashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Professionprashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Profession
 
Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
 
Shark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristicsShark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristics
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx
 

Top 10 examples nature - fogg 2015

  • 1. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature BJ Fogg, PhD April 2015 bjfogg@stanford.edu
  • 2. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature How did I choose? I decided to use loss as my guiding factor. Specifically, if we lost this innovation, how much less connected would humans be to nature? bjfogg@stanford.edu
  • 3. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 National park system a public resourceImagine losing our national parks bjfogg@stanford.edu
  • 4. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Central Park in NYC a public resourceImagine losing Central Park bjfogg@stanford.edu
  • 5. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Windows (that open to nature) bring nature insideImagine if we didn’t have windows bjfogg@stanford.edu
  • 6. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Window boxes on homes bring nature inside care for nature Imagine no such thing as window boxes bjfogg@stanford.edu
  • 7. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Indoor plants bring nature insidebring nature inside care for nature Imagine no indoor plants bjfogg@stanford.edu
  • 8. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Dogs as domestic pets bring nature inside care for nature Imagine no dogs in our lives bjfogg@stanford.edu
  • 9. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Growing a garden at home care for natureImagine no personal gardens bjfogg@stanford.edu
  • 10. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Nat Geo / Animal Planet commercial ventureImagine no broadcast programming about nature bjfogg@stanford.edu
  • 11. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Summer camps outdoors commercial ventureImagine if summer camps did not exist bjfogg@stanford.edu
  • 12. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Outdoor outfitters (e.g., REI) commercial ventureImagine no way to get the gear you need bjfogg@stanford.edu