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EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
BJ Fogg, PhD
April 2015
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
How did I choose?
I decided to use loss as my guiding factor.
Specifically, if we lost this innovation, how much
less connected would humans be to nature?
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
National park system
a public resourceImagine losing our national parks
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Central Park in NYC
a public resourceImagine losing Central Park
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Windows (that open to nature)
bring nature insideImagine if we didn’t have windows
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Window boxes on homes
bring nature inside
care for nature
Imagine no such thing as window boxes
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Indoor plants
bring nature insidebring nature inside
care for nature
Imagine no indoor plants
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Dogs as domestic pets
bring nature inside
care for nature
Imagine no dogs in our lives
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Growing a garden at home
care for natureImagine no personal gardens
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Nat Geo / Animal Planet
commercial ventureImagine no broadcast programming about nature
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Summer camps outdoors
commercial ventureImagine if summer camps did not exist
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Outdoor outfitters (e.g., REI)
commercial ventureImagine no way to get the gear you need
bjfogg@stanford.edu

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Top 10 examples nature - fogg 2015

  • 1. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature BJ Fogg, PhD April 2015 bjfogg@stanford.edu
  • 2. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature How did I choose? I decided to use loss as my guiding factor. Specifically, if we lost this innovation, how much less connected would humans be to nature? bjfogg@stanford.edu
  • 3. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 National park system a public resourceImagine losing our national parks bjfogg@stanford.edu
  • 4. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Central Park in NYC a public resourceImagine losing Central Park bjfogg@stanford.edu
  • 5. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Windows (that open to nature) bring nature insideImagine if we didn’t have windows bjfogg@stanford.edu
  • 6. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Window boxes on homes bring nature inside care for nature Imagine no such thing as window boxes bjfogg@stanford.edu
  • 7. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Indoor plants bring nature insidebring nature inside care for nature Imagine no indoor plants bjfogg@stanford.edu
  • 8. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Dogs as domestic pets bring nature inside care for nature Imagine no dogs in our lives bjfogg@stanford.edu
  • 9. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Growing a garden at home care for natureImagine no personal gardens bjfogg@stanford.edu
  • 10. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Nat Geo / Animal Planet commercial ventureImagine no broadcast programming about nature bjfogg@stanford.edu
  • 11. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Summer camps outdoors commercial ventureImagine if summer camps did not exist bjfogg@stanford.edu
  • 12. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Outdoor outfitters (e.g., REI) commercial ventureImagine no way to get the gear you need bjfogg@stanford.edu