This document discusses marketing strategies for startups with limited budgets. It provides several case studies of marketing campaigns done with budgets between 15k-20k that went viral. It also proposes 5 ideas for low-budget marketing campaigns, such as growing plants in teams to share on social media, writing letters by hand to customers, creating a comic strip with company characters, personifying software components in fictional fights, and greeting customers at the airport with signs and smiles. The overall message is that marketing for startups should be idea-driven rather than budget-driven and can be very effective with limited funds through creativity, community involvement, and psychological tactics.

1. It ain’t about the
money honey
Birla - http://bkbirla.in/
Founder AdalBdal, Chief Music Officer @ Bhoole
Bisre Geet, CTO @AskLaila, Advisor
TroubkeMakers, SEO Maverick, Free Startup
Mentor, PJ Artist, Foodie, Poet

2. So what’s your budget
● Oh yeah, I was waiting to be robbed
● Marketing has to be idea driven, not
budget

3. Corporate vs Startup Marketing
Money Time, Energy, Imagination,
Information
Budget, then spend Sample, analyze, than budget
Established processes Psychology+Intuition
Army Terrorist
Monologue Dialogue
Attention Trust

4. MOM - More On Marketing
● Marketing is not advertising
● You can’t do all your marketing yourself
● Respect your audience
● I need an ad agency
● Oh, so you are a Madrasi
● Marketing is 90% psychology

5. Case Study 1 - The Lazy and Multitasker
● Guys are lazy and women multitask
● Created a laziness contest for guys and
multi tasking contest for women
● Both were seeded and then went viral
● Spammed mailboxes of
● Overall budget - 15K each
● Overall reach - 5K

6. Case Study 2 - The kites and soccer
● Organized kite festivals and soccer
games
● Telling people what they can do with
time saved and embed the brand
● Budget - 20k

7. Case Study 3 - Curious case of Ms Neha Singh
● Freecharge made a Social profile Neha
Singh
● Neha won them initial customers
● Neha also helped them figure out that
mistrust is what they have to fight

8. Case Study 4 - Potluck Republic Day
● Women cook food at home
● Customers eat free

9. Idea 1 - Plant growing
● Make various teams in your company
grow plants
● Share stories of growth on your social
media accounts
● Get community involved

10. Idea 2 - Write letters
● When was the last time you received a
real letter
● Use your handwriting and ask kids to
sketch stuff
● Use our postal department

11. Idea 3 - Comic Strip
● How to build characters
● Use bitstrips to engage audience

12. Idea 4 - Software fighting
● Transform software components into
personalities
● Make them talk to each other
● Build content around the fights

13. Idea 5 - Go to Airport
● Hold placards on arrivals
● And smile

14. Thanks