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Australia and Social Media
"We define social network sites as web-based services
 that allow individuals to (1) construct a public or semi-
 public profile within a bounded system, (2) articulate a
        list of other users with whom they share a
   connection, and view (3) and traverse their list of
   connections and those made by others within the
     system. The nature and nomenclature of these
          connections may vary from site to site."
             (Boyd & Ellison 2008, pg. 211)
“As the ultimate form of expression, social media is
      now an undeniable force in modern-day
communication. And it has businesses everywhere
 scratching their heads wondering how best to use
            it to engage with consumers.”
  (Sensis Social Media Report, May 2011, pg. 3)
SOCIAL MEDIA AROUND
     THE WORLD
According to InSites
Consulting…
• There are more than 1.5 billion social
  network users worldwide.
• Japan and Australia have the highest
  number of people who are members of
  only 1 network, most people join 1 to 3.
• Daily log-on is highest in
  Argentina, Brazil & India
• Smartphone users are more likely to
  log-on daily & follow brands on social
  media.
• iPhone users have the most apps; paid
  for and brand-related.

http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-2012-by-insites-consulting
According to the
Jeff Bullas…
• Monthly active Facebook users total
  nearly 850 million.
• 20% of all page views on the web are
  on Facebook.
• 57% of Facebook users are female.
• Over 465 million Twitter accounts.
• Top 3 countries on Twitter are the
  USA, Brazil & Japan.
• LinkedIn has over 150 million members.
• YouTube has 2 million views per day
  and handles 10% of the Internet’s traffic.

http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
According to The
Social Skinny…
•      40% of accounts and 8% of messages on
       social media sites are spam.
•      91% of adults online use social media
       regularly.
•      YouTube users watch more than 3 billion
       hours of video per month.
•      More devices connected to the Internet than
       there are people on Earth.
•      24% of people have missed witnessing
       important moments because they are too
       busy trying to write about them on social
       networks.
•      83% of people believe platforms like Twitter
       and Facebook help them make new friends.
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
AUSTRALIA & SOCIAL MEDIA
   Sensis Social Media Reports 2011 & 2012
PERSONAL USAGE
         2011                         2012
30% of Australians use        26% of Australians use
social media everyday.        social media everyday.

                              Facebook (97%), LinkedIn
Facebook (97%), LinkedIn      (16%), Twitter
(9%), Twitter (8%), Myspace   (14%), Google+ (8%), other
(4%), other (3%).             (9%).

50% claim to have more        50% claim to have more
than 100 Facebook             than 100 Facebook
“friends”; males with fewer   “friends”; females with
                              fewer contacts than
contacts than females.        males.
PERSONAL USAGE
        2011                       2012
On average Twitter users   On average Twitter users
follow 35 accounts.        follow 85 accounts.

Desktop computer           Laptop (69%), Desktop
(60%), Laptop              computer
                           (54%), Smartphone
(50%), Smartphone          (53%).
(34%).
                           Main reason for usage is
Main reason for usage is   to catch up with friends
to catch up with friends   and family (94%).
and family (93%).
WHAT’S CHANGED?
Australia’s social media statistics have changed slightly
within the past year. Less people seem to be accessing
social media networks every day, but more people
seem to be connected to social media networks in
general.



So how are businesses keeping up with social media?
BUSINESS USAGE
          2011                              2012
Small business (14%), Medium-     Increase in all business
sized business (50%), Large       presence’s on social media.
business (50%).
                                  Users want discounts
Users want discounts              (64%), giveaways
(57%), giveaways (45%), invites   (54%), product info
to events (41%), product info     (48%), invites to events (38%).
(41%).
                                  68% read blogs/reviews
63% read blogs/reviews before
                                  before making a
making a purchase, only 24%
                                  purchase, only 24% post
post blogs/reviews.
                                  blogs/reviews.
BUSINESS USAGE
          2011                            2012
64% of Twitter users don’t      69% of Twitter users don’t
follow brands or businesses.    follow brands or businesses.

1 in 5 social network users     1 in 4 social network users
follow groups associated with   follow groups associated with
                                businesses or brands.
businesses or brands.
                                48% take no notice of ads on
59% take no notice of ads on    social networking sites.
social networking sites.
                                16% use social media to
12% use social media to         research products.
research products.
WHAT’S CHANGED?
Australian businesses have more of a presence in social media in
2012, but this just seems to have driven up the amount of people
that want things from the businesses through social media. It would
also be crucial for marketers to reach the 24% of bloggers out there
in order to enhance their brand. They also need to work on their
strategies in driving users to their social media sites, as more
Twitter users don’t follow businesses. Although, more people seem
to take notice of advertisements on social networks.

More of an attempt to interact with users in the way they use social
media is needed. Businesses need to make more updates, post
more media, and prove to users that they are more like their “friend”
than a business after their money.
Australia and Social Media
PREDICTIONS…
Social media is going to continue to grow over as
the years pass. More and more people are
interacting with the networks, and it is something
now that the mainstream media constantly pushes.
It’s safe to say that the phenomena won’t be dying
down any time soon.
With Facebook’s CEO having a base salary of $500,000 and being
worth $17.5 billion, it’s hard to comprehend the downfall of social
               media at any time in the near future.
We’ll most likely end up like this...
              "Future Hipsters"
           Social Media Week Video
THANK YOU!
About.sensis.com.au (2012) 2012 Yellow™ Social Media Report | Sensis. [online] Available at: http://about.sensis.com.au/news/2012-yellow-social-media-
report/ [Accessed: 20 Oct 2012].


About.sensis.com.au (2011) Sensis Social Media Report [online] Available at:
http://about.sensis.com.au/ignitionsuite/uploads/docs/sensis%20social%20media%20report.pdf [Accessed: 19 Oct 2012].


Bullas, J. (2012) 48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog. [online] Available at:
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ [Accessed: 28 Oct 2012].


Consulting, I. (2012) Social Media around the World 2012 (by InSites Consulting). [online] Available at:
http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-2012-by-insites-consulting [Accessed: 21 Oct 2012].


Evans, S. (2012) Stats of the Day: 50 New Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age. [online] Available at:
http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/ [Accessed: 18 Oct 2012].


Jcmc.indiana.edu (2008) Social Network Sites: Definition, History, and Scholarship. [online] Available at: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html [Accessed: 18 Oct 2012].




Pring, C. (2012) 216 Social Media and Internet Statistics (September 2012) | The Social Skinny . [online] Available at: http://thesocialskinny.com/216-
social-media-and-internet-statistics-september-2012/ [Accessed: 20 Oct 2012].


Socialmedianews.com.au (2012) 20 Interesting Social Media statistics. [online] Available at: http://www.socialmedianews.com.au/20-interesting-social-
media-statistics/ [Accessed: 28 Oct 2012].


SocialMediaWeek (2012) YouTube - Future Hipsters. [online] Available at: http://www.youtube.com/watch?v=uGi_r9xlvqE [Accessed: 29 Oct 2012].

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Australia and Social Media

  • 2. "We define social network sites as web-based services that allow individuals to (1) construct a public or semi- public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and view (3) and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site." (Boyd & Ellison 2008, pg. 211)
  • 3. “As the ultimate form of expression, social media is now an undeniable force in modern-day communication. And it has businesses everywhere scratching their heads wondering how best to use it to engage with consumers.” (Sensis Social Media Report, May 2011, pg. 3)
  • 5. According to InSites Consulting… • There are more than 1.5 billion social network users worldwide. • Japan and Australia have the highest number of people who are members of only 1 network, most people join 1 to 3. • Daily log-on is highest in Argentina, Brazil & India • Smartphone users are more likely to log-on daily & follow brands on social media. • iPhone users have the most apps; paid for and brand-related. http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-2012-by-insites-consulting
  • 6. According to the Jeff Bullas… • Monthly active Facebook users total nearly 850 million. • 20% of all page views on the web are on Facebook. • 57% of Facebook users are female. • Over 465 million Twitter accounts. • Top 3 countries on Twitter are the USA, Brazil & Japan. • LinkedIn has over 150 million members. • YouTube has 2 million views per day and handles 10% of the Internet’s traffic. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
  • 7. According to The Social Skinny… • 40% of accounts and 8% of messages on social media sites are spam. • 91% of adults online use social media regularly. • YouTube users watch more than 3 billion hours of video per month. • More devices connected to the Internet than there are people on Earth. • 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks. • 83% of people believe platforms like Twitter and Facebook help them make new friends. http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
  • 8. AUSTRALIA & SOCIAL MEDIA Sensis Social Media Reports 2011 & 2012
  • 9. PERSONAL USAGE 2011 2012 30% of Australians use 26% of Australians use social media everyday. social media everyday. Facebook (97%), LinkedIn Facebook (97%), LinkedIn (16%), Twitter (9%), Twitter (8%), Myspace (14%), Google+ (8%), other (4%), other (3%). (9%). 50% claim to have more 50% claim to have more than 100 Facebook than 100 Facebook “friends”; males with fewer “friends”; females with fewer contacts than contacts than females. males.
  • 10. PERSONAL USAGE 2011 2012 On average Twitter users On average Twitter users follow 35 accounts. follow 85 accounts. Desktop computer Laptop (69%), Desktop (60%), Laptop computer (54%), Smartphone (50%), Smartphone (53%). (34%). Main reason for usage is Main reason for usage is to catch up with friends to catch up with friends and family (94%). and family (93%).
  • 11. WHAT’S CHANGED? Australia’s social media statistics have changed slightly within the past year. Less people seem to be accessing social media networks every day, but more people seem to be connected to social media networks in general. So how are businesses keeping up with social media?
  • 12. BUSINESS USAGE 2011 2012 Small business (14%), Medium- Increase in all business sized business (50%), Large presence’s on social media. business (50%). Users want discounts Users want discounts (64%), giveaways (57%), giveaways (45%), invites (54%), product info to events (41%), product info (48%), invites to events (38%). (41%). 68% read blogs/reviews 63% read blogs/reviews before before making a making a purchase, only 24% purchase, only 24% post post blogs/reviews. blogs/reviews.
  • 13. BUSINESS USAGE 2011 2012 64% of Twitter users don’t 69% of Twitter users don’t follow brands or businesses. follow brands or businesses. 1 in 5 social network users 1 in 4 social network users follow groups associated with follow groups associated with businesses or brands. businesses or brands. 48% take no notice of ads on 59% take no notice of ads on social networking sites. social networking sites. 16% use social media to 12% use social media to research products. research products.
  • 14. WHAT’S CHANGED? Australian businesses have more of a presence in social media in 2012, but this just seems to have driven up the amount of people that want things from the businesses through social media. It would also be crucial for marketers to reach the 24% of bloggers out there in order to enhance their brand. They also need to work on their strategies in driving users to their social media sites, as more Twitter users don’t follow businesses. Although, more people seem to take notice of advertisements on social networks. More of an attempt to interact with users in the way they use social media is needed. Businesses need to make more updates, post more media, and prove to users that they are more like their “friend” than a business after their money.
  • 16. PREDICTIONS… Social media is going to continue to grow over as the years pass. More and more people are interacting with the networks, and it is something now that the mainstream media constantly pushes. It’s safe to say that the phenomena won’t be dying down any time soon.
  • 17. With Facebook’s CEO having a base salary of $500,000 and being worth $17.5 billion, it’s hard to comprehend the downfall of social media at any time in the near future.
  • 18. We’ll most likely end up like this... "Future Hipsters" Social Media Week Video
  • 19. THANK YOU! About.sensis.com.au (2012) 2012 Yellow™ Social Media Report | Sensis. [online] Available at: http://about.sensis.com.au/news/2012-yellow-social-media- report/ [Accessed: 20 Oct 2012]. About.sensis.com.au (2011) Sensis Social Media Report [online] Available at: http://about.sensis.com.au/ignitionsuite/uploads/docs/sensis%20social%20media%20report.pdf [Accessed: 19 Oct 2012]. Bullas, J. (2012) 48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog. [online] Available at: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ [Accessed: 28 Oct 2012]. Consulting, I. (2012) Social Media around the World 2012 (by InSites Consulting). [online] Available at: http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-2012-by-insites-consulting [Accessed: 21 Oct 2012]. Evans, S. (2012) Stats of the Day: 50 New Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age. [online] Available at: http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/ [Accessed: 18 Oct 2012]. Jcmc.indiana.edu (2008) Social Network Sites: Definition, History, and Scholarship. [online] Available at: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html [Accessed: 18 Oct 2012]. Pring, C. (2012) 216 Social Media and Internet Statistics (September 2012) | The Social Skinny . [online] Available at: http://thesocialskinny.com/216- social-media-and-internet-statistics-september-2012/ [Accessed: 20 Oct 2012]. Socialmedianews.com.au (2012) 20 Interesting Social Media statistics. [online] Available at: http://www.socialmedianews.com.au/20-interesting-social- media-statistics/ [Accessed: 28 Oct 2012]. SocialMediaWeek (2012) YouTube - Future Hipsters. [online] Available at: http://www.youtube.com/watch?v=uGi_r9xlvqE [Accessed: 29 Oct 2012].