Ideas for how you can build momentum for your cause during an election year.

1. 5tipsFOR fundraising
IN AN
election year

2. tip #1:
CONTINUE TO
emphasize
retention
BY cultivating
existing donors
AND reinstating
RECENTLY lapsed
donors

3. tip #2: ASSESS THE climate WHEN building
acquisition AND reinstatement strategies
BASED ON THE aggressiveness OF 2016
fundraising AND THE status OF consumer
confidence HEADING INTO THE fall

4. tip #3:
ALIGN advocacy AND fundraising teams
INTERNALLY TOWARDS shared goals

5. tip #4:
Rally
advocates AROUND
your cause AND
galvanize SUPPORTERS
THROUGH opt-ins,
segmentation,
AND PERSONALIZED
outreach

6. tip #5:
Pay attention TO YOUR DONORS’ political
engagement—ESPECIALLY major donors AND
IF YOUR mission RELATES TO issues debated
DURING THE election year

7. tip #6:
FOR MORE nonprofit insight DURING AN
election year, DOWNLOAD THE FULL REPORT