A tutorial session on UXD hacks I gave at O'Reilly Etech in 2004.
Original context here: http://conferences.oreillynet.com/cs/et2004/view/e_sess/4767
"User-Centered Design and participatory product development are established, proven techniques for making interfaces and information understandable. But how is it possible to use them when your knowledge, the technology, and the possible markets are moving so quickly? Is it possible to create alpha-tech that defines a new market and is a joy to use? UI Design for Alien Cowboys is a three-hour tutorial and workshop that proposes that it is."
9. “Crossing the Chasm” Geoffrey Moore’s Adoption Curve: Don Norman Remix : http://www. jnd .org WE ARE ALL HERE SOMETIMES WE ARE HERE
10. “Crossing the chasm” Geoffrey Moore’s Adoption Curve: Don Norman Remix : http://www. jnd .org [ UNDERSTANDING CONTEXTS OF USE CREATES BRIDGES ACROSS THE CHASM
17. Macro & Micro macro micro What to build What will solve the problem What will sell How to build How to solve the problem How to sell What will people use How will people use What/Why? How?
18.
19. Sunrise to sunset: evolve ideas in the market Market Creation Market Penetration Market Domination NOON Market Expansion Market Saturation Market Exhaustion SUNRISE Mid morning Mid afternoon SUNSET
35. Ask the users? Are you crazy? “ If you ask the public what they think they will need, you will always be behind in this world. You will never catch up unless you think one to ten years in advance and create a market for the items you think the public will accept at that time.” Akio Morita, Sony
36. NOT user-centred till ‘mid-afternoon’ Market Creation Market Penetration Market Domination NOON Market Expansion Market Saturation Market Exhaustion SUNRISE Mid morning Mid afternoon SUNSET Entry with technology Drive with design Diversify with marketing, and Some UCD…
48. Not to be taken as a substitute for a full user-centred project… These are tricks and tips that, if you only have time to do a little design work before you build, will get you good results
52. = No speaking alien! Use of excessive jargon, mention of RDF, XML, or anything that the benefit can’t be explained once and easily to a user (or causes geek religious wars) will be punished by a fine Which will be a beer fund…!
56. = No speaking alien! Use of excessive jargon, mention of RDF, XML, or anything that the benefit can’t be explained once and easily to a user (or causes geek religious wars) will be punished by a fine… Which will be a beer fund…!
60. Framework to ask yourself questions* Familiar Context With Others One paragraph of an experience relating to the brief for each… Alone Unfamiliar Context * This is even more useful if you can get someone else to ask you the questions and record your responses
64. Mapping users’ characteristics practical ideas Business decision… An example from my past… working on a design for an online home improvement store
65.
66.
67. Take personas and contexts to arrive at concepts/features for BBC iCan project.
71. A value / complexity sieve “ The feature prioritisation is based on the user research and the business strategy, along with the initial technology estimates. I like doing this prioritisation exercise in person with all the stakeholders so all viewpoints can be factored in. It’s a seminal meeting and the results guide the rest of the project.” - Victor Lombardi http://www.noisebetweenstations.com
79. Jakob does it… “ Card Sorting to Discover the Users' Model of the Information Space” Jakob Nielsen, May 1995 http://www.useit.com/papers/sun/cardsort.html
99. UIs that get out of the way of the players and their relationships Drag and drop to establish chats and ad-hoc groups Visualising relationships in ‘heads-up’ displays From http://www.gne.net