This document provides an agenda for a conference on tourism, ethnicity, and cultural encounters being held on August 15-16, 2015 at the Imperial Mae Ping Hotel in Chiang Mai, Thailand. The agenda includes keynote speeches, panel discussions, and presentations on topics such as ethnic tourism, cultural festivals, community-based tourism, national identity, and food culture. Presentations will explore these issues in Southeast Asian countries including Thailand, Malaysia, Vietnam, Myanmar, the Philippines, and Indonesia. The conference aims to discuss the relationships between tourism and ethnic identity, cultural representations, and community development in multi-ethnic societies.

1. Saturday, 15th
August, 2015
Imperial Mae Ping Hotel, Chiang Mai
08:30 Registration Desk Open
09:00-09:15
09:15-09:30
Welcome Address: Associate Professor Dr. Komkrit Leksakul, Director, Research Administration Center, Chiang Mai University
Objective Address: Associate Professor Dr. Ploysri Porananond, Conference Chairperson
Opening Address: Associate Professor Dr. Sermkiat Jomjunyong, Vice President, Chiang Mai University
9.30-10.15 Keynote : Professor Kathleen M. Adams, Loyola University Chicago, USA
“Re-envisioning Tourism and Ethnicity in Insular Southeast Asia”
10.15-10.30 Coffee Break
10.30-11.10 Keynote: Professor Franco Bianchini, Leeds Beckett University, UK
“Tourism and intercultural urban strategies in multi-ethnic cities"
11.10– 12.30 Cross-cultural and Transnational Encounters
Room: Imperial 3
Chair: Victor T. King
Ismar Borges de Lima – Indigenous Protagonism in Tourism Operations and Guiding in Australia, Brazil and New Zealand
Tuhina Ganguly – Exotic Tourist, Ethnic Hosts: An Auto-Ethnographic Approach to Tourism, Ethnicity and Postcoloniality
Isabell Handler- Cultural Proximity and Intention to Visit – An Exploratory Survey among Taiwanese
Mary Mostafanezhad - Lost in Thailand: The Popular Geopolitics of Chinese Film Tourism in Northern Thailand
12.30-13.30 Lunch
13.30-14.45 Performance, ritual events and staged authenticity
Room: Imperial 3
Chair: Erik Cohen
Farah Syazwani binti Hayrol Aziz – Constructing Authenticity through Hospitality: Examining Host-Guest Relations of Malay Homestay Programme in Malaysia
Lu Thi Thanh Le - Cultural Festivals and the Representation of Ethnic Identity in Vietnam: A Look from a Cham Festival
Yuji Baba – The Changing Role of Pi, a Bamboo Sound Producing Tool, in the Lua-mal Ritual in Nan province, Northern Thailand
Yang Ningdong – Performers in Jiuzhaigou: From “Authenticity of Life” to “Authenticity of Performance”
14.45-15.00 Coffee Break
15.00-17.00 Sustainability, ecotourism and community
Room: Imperial 3
Chair: Kathleen M. Adams
Carol Moet Aye – Assessment of the Feasibility of Community Based Tourism in Hpa-An, Karen State, Myanmar, in Transition Period to Foster Local Ownership and
Support for Peace Building
Gaim James Lunkapis – Communicating Ethnic Identity through Ecotourism
I Ketut Sardiana - Linking Ethnic Group, Tourism and Conservation: A Study on Community-based Ecotourism in Indigenous Tenganan Dauh Tukad Village, Bali,
Indonesia
Le Thi Thao Anh: Agro-tourism and Sustainability of Vietnamese Ethnicity: Case Study of Tan Trung Commune, Phu Tan District, An Giang Province
Peter Masters – Marketing sustainable home-stay in Thailand: Authenticity, how much is too much?
Sommai Theingthae – Sustainable Ecotourism Development in Muslim community After the Impact of Tsunami Disaster in 2004: A Case Study in Bang Rong Village
Phuket Province, Thailand
18.30 Dinner, Imperial Room 5, Imperial Mae Ping Hotel

2. Sunday 16th
August, 2015
Imperial Mae Ping Hotel, Chiang Mai
09:00-9:40 Keynote : Professor Erik Cohen, The Hebrew University of Jerusalem, Israel
“Ethnic Tourism in Mainland Southeast Asia “
9.40-10.20 Victor T. King, The School of Oriental and African Studies, University of London (SOAS)
“Ethnic identity and tourism: culture on the move”
10.20-10.35 Coffee Break
10.35-12.30 National Identity, sub-nationalisms and local response
Room: Imperial 3
Chair: Kathleen M. Adams
Christy Bidder – Ethnic Language and Tourism: A Case Study of the Kadazandusun Community in Sabah, Malaysia Borneo
Jaeyeon Choe - Tourism Development Impact on the Filipino Community in Macao
Nor Hafizah Selamat - Ethnic Identity and Cultural Heritage Tourism: An Ethnographic Study of the Indian Muslim Community in Penang
Simon Potter - Tourism in Northern Korea as a Means to Promote National Identity
Zuzana Jurkova - When “we” are still “we”: On the transformation of group identity in the Southeast of the Czech Republic
12.30-13.30 Lunch
13.30-15.15 Cross-cultural and Transnational Encounters
Room: Imperial 3
Chair: Erik Cohen
Makarand Gulawani - India’s Support for Tourism in Myanmar: Impact on both the Countries
Reni Cacillia Polus – Understanding Tourists’ Motives and Sought Experiences at Sandakan Memorial Park Borneo
Shirley Worland - Missio-tourism amongst ethnic Karen in Thailand: A Bridge to Opportunity, Dependency or somewhere in between?
Preeda Chaiya – The Local Wisdom Heritage of Maechaem Community in Chiang Mai behind an Unseen Destination in Thailand
Wanching Chang- The Study of the Relationship among Cross-Culture Adjustment, Personality Traits, and Self-Identity of Working Holidays Makers in Australia
Wendy May Pollard – Voluntourism and Ethnicity: A Case Study of Burmese Refugees in Mae Sot, Thailand
14.45-15.00 Coffee Break (will be served in the conference room)
15.15-17.00 Performance, ritual events and staged authenticity; Food, culture and ethnicity
Room: Imperial 3
Chair: Victor T. King
Anupama Damunupola - Motivational Factors Influencing the participation in Cultural Events: An Empirical Study
Jame Monren T. Mercado – Pit Señor!: A Comprehensive Assessment of the “Pagkakabalik ng Imahen” Festivity as a Potential Tourist Event Attraction of the
Philippines
Hanif Hanan - Influence of Social Media in Food Festival Destination Image
Peter BeomCheol Kim - An examination of key choice factors for dining out to an ethnic restaurant
Rizki Karunia Illahi – Rendang: Traces of Minangkabau Traditions in Indonesia
Sara Leong Pik Lee – Malaysia: The Impact of Maodernization on Ethnic Food
17.00-17. 10 Notes from organiser