8. There are over 300 million social network users in the world. Facebook, September 2009
9. Facebook users spent an average of 4 hours, 39 minutes on the social network in June. Nielsen
10. 412.3 years = time it would take to view all the material on YouTube . Digital Ethnography, Kansas State University, March 17, 2008
11. Ten hours of video is uploaded to YouTube every minute . YouTube, July 2009
12. 94.1 million US blog readers. 22.6 million US bloggers. Technorati State of the Blogosphere 2008
13. In June 2009, the average Internet user spent 65+ hours online. Nielsen Online, June 2009
14. 40% of the time people spend online is on pages created by users (blogs, social networks, etc.). Rooley Eliezergy, Gigy, iCitizen Conference, May 2008
15. More than 25% of the search results on Google for the world’s largest brands are consumer generated content . Nielsen Buzz Metrics
16. Time spent on social networks and blogs is growing three times faster than overall Internet rate. Nielsen Online, March 2009
17. One in four U.S. online adults want to see discussion forums from brands they like. Forrester 2009
18. 86% of consumers read online product reviews before making purchase decisions. Kudzu.com survey of 600 users, December 2008
19. The most trusted source for information about a company is still “people like me” (47%). Edelman Trust Barometer, December 2008
20. In August, Twitter had more than 23 million unique visitors , compared to eight million visitors in February. Mashable.com
21. In June, Twitter users spent an average of 31 minutes, 17 seconds on the site. Nielsen
23. Generation Viral Digital Target Based on demonstrated achievement, accomplishments and increasing preference for digital media channels. They want to discover information, build knowledge and share insights .
27. WHAT ARE THE SOCIAL MEDIA TOOLS? (and these are NOT strategies)
28. Content is the new currency. This is our new water cooler. - Twitter user Any chance the blog bubble will burst? The simple answer: No. - Business Week The new resume is 140 characters or less. - Amanda Mooney, looking for a job The blogs you want to read have voice...you need to sound alive. The writing must have passion, or no one will care. - Haley’s Comment
29. Social Tools How they are connecting : Where they are talking : Where they save & share : Where they searching : What engages them: How do they know about it:
35. Understand what your customers & media are saying about you. Engage online influencers and customers. Understand the needs and wants of your customer. Build brand buzz and manage your reputation. Using Social Media 1 2 3 4
36. What to look for: How does our audience talk about the brand? What is their core definition of who the brand is? What other interests to do they share? How do they use social media? Understand What Students, Parents, Alumni & Media Are Saying 1 POSITIVE BUY ONE BUY LOTS NEGATIVE Goal
37. Know your audience. Be transparent and relevant to them. Stay on message. Keep the conversation going. Engage Your Online Audiences 2
38. Understand the Wants & Needs of Your Customers 3 Product Idea CONSUMER Traditional Approach Where agencies enter... to talk to the consumer. Product Development Product Package Market Strategy Story
39. 3 Product Idea Product Development Product Package Market Strategy Story CONSUMER Social Approach Where agencies should enter... to listen to the consumer here. to engage the consumer here, so the consumer has ownership here. Understand the Wants & Needs of Your Customers
40. Listen to and talk through social media as part of your overall communications strategy. Build Brand Buzz and Manage Your Reputation 4 Find windows into what influencers are saying before the story reaches a mass audience. Empower brand trustees who know the mediums and speak passionately. Plan ahead by establishing a credible online consumer voice. Know your online networks and how communication is taking place. Develop creative initiatives to engage an online audience.
75 million of those are in the U.S. Facebook worth $10 billion; #1 social networking site. In US, total minutes spent on social networking sites has increased 83% year-over-year. The fastest growing demographic is those 35 years old and older Average user has 120 friends on the siteMore than 5 billion minutes are spent on Facebook each day (worldwide)More than 30 million users update their statuses at least once each dayMore than 8 million users become fans of Pages each day More than 1 billion photos uploaded to the site each monthMore than 10 million videos uploaded each monthMore than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each weekMore than 2.5 million events created each monthMore than 30 million active user groups exist on the site There are more than 45 million active users currently accessing Facebook through their mobile devices.People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
Facebook sucks up more time than any other website. Beats Google, Yahoo and Microsoft.
5.5 billion total streams in April Hulu is the fastest growing video brand; 63.2 million streams in April 08; 373.3 million in April 09.
Total minutes spent on Twitter grew 3712% from April 08 to April 09. In Q408, HubSpot reported that Twitter was growing at a rate of 5,000 - 10,000 new accounts per day. That rate has since accelerated and it has reached a point where it is “futile to attempt to generate a flat growth rate number.”
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