This Presentation is a call out to all in the Media Industry. We at Blazeclan have developed a complete Solution Stack powered by Amazon Web Services Elements designed to solve all your major Technology Challenges once your videos are created. We have talked about challenges and how we solve them in the following - - Storage and Data Transfer - Live Streaming - Content Transcoding - Content Distribution - Usage Pattern Analysis We have also spoken about how Blazeclan's feature product Cloudlytics can help in the entire content delivery cycle.

1. Cloud for Media
1
Solution Stack for Faster Cloud Adoption

2. Blazeclan
Agenda
CloudIT Better2
Media Companies & the Technical Challenges
Cloud Solutions with Amazon Web Services
(AWS)
Endless opportunities with BlazeClan’s
Analytics Tool - Cloudlytics
Complete Solution Architecture
Benefits of adopting our Solution Stack

3. Blazeclan
Technology Challenges across various Media Sectors
CloudIT Better3
Broadcasters Publishers
Studios
Gaming
• Faster Real time
Encoding &
Distribution with
minimum latency.
• Large &
unpredictable
Storage Capacity
Requirement.
• Need to Identify
Usage patterns.
• Variable Storage
Requirements for a
variety of rich
content.
• Global Content
Distribution
requirements.
• Faster Content
Delivery on multiple
platforms & devices a
necessity.
• End user
analysis of
content usage
patterns
• Maximizing UX by
minimum time delays
both in real time &
downloads.
• Player behaviour
analytics during real
time multiplayer
gaming.

4. Blazeclan
The 5 Major Challenges
CloudIT Better4
Large Scale Data
Transfer &
Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
5
4
1
3
Live Media
Streaming
2
Expensive, Slow &
Bandwidth
Intensive
Expensive
Infrastructure,
Reduced scope of
Reusability
Expensive for large
Data Sets, multiple jobs
to be processed in
different formats
Vendor Lock-ins,
Relatively Expensive,
Technology
Improvement
Usage analysis-
Expensive & lacks
detailed analysis.

5. Blazeclan
1. Large Scale Data Transfer & Storage
CloudIT Better5
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Pre-recorded
media content
File transfer
accelerator
AWS import /
export
AWS Gateway
 STORAGE
Media stored rapidly to S3 Buckets using AWS Gateway
or Import/Export along with File Transfer Accelerator

6. Blazeclan
2. Live Media Streaming
CloudIT Better6
 LIVE STREAM
Live media using third party Encoder and file transfer
accelerator streamed from streaming servers or EC2
instances
Live Media
Stream
Live Media
Encoder
File transfer
accelerator
Streaming Server on
EC2 instance
Live
Streaming
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Pre-
recorded
media
content
File transfer
accelerator
AWS import /
export
AWS
Gateway

7. Blazeclan
3. Content Transcoding
CloudIT Better7
 TRANSCODE
Using Amazon’s own Elastic Transcoder equipped with
multiple formats content encoded from and to S3 Buckets
SQS
SQS
AWS Elastic
Transcoder
S3 Bucket
transcoded files
Cloud Front origin
AWS Glacier
(Archival)
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Corporate Data
center
Pre-
recorded
media
content
Live
Media
StreamLive Media
Encoder File transfer
accelerator
File
transfer
accelerat
or
AWS import
/ export
AWS
Gateway
Streaming Server on
EC2 instance
Live Streaming

8. Blazeclan
4. Content Distribution
CloudIT Better8
Cloudfront
Streaming
Distribution
Cloudfront
Streaming
Distribution
Edge
Locations
Cloudfront
 CONTENT DISTRIBUTION
Transcoded content, streamed to various Edge
Locations using Amazon CloudFront
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming
Corporate Data
center
Pre-
recorded
media
content
Live
Media
StreamLive Media
Encoder File transfer
accelerator
File
transfer
accelerat
or
AWS import
/ export
AWS
Gateway
Streaming Server on
EC2 instance
Live Streaming
SQS
AWS Elastic
Transcoder
S3 Bucket
transcoded files
Cloud Front
origin
AWS
Glacier
(Archival)

9. Blazeclan
5. Content Distribution Analytics
CloudIT Better9
Amazon Edge
Locations now in Mumbai
& Chennai Making 42 Edge
locations worldwide!!
 CLOUDLYTICS –
USAGE PATTERN ANALYSIS
• Geographical Distribution
of Downloads/Streams
• Get Streaming Pattern for
Video content
• Identify Edge Location Traffic &
optimize AWS Billing
• Improve User Experience
by Optimizing Latencies
• Identify Popular Downloads &
Streams
Large Scale
Data Transfer
& Storage
Content
Distribution
Analytics
Content
Distribution
Content
Transcoding
Live Media
Streaming

10. Blazeclan
Complete Solution Architecture
CloudIT Better10
AWS CloudCorporate Data
center
Pre-recorded
media
content
Live Media
Stream
Live Media
Encoder
File
transfer
accelerator
File
transfer
accelerator
AWS
import /
export
AWS
Gateway
Streaming Server on
EC2 instance
SQS SQS
AWS Elastic
Transcoder
S3 Bucket
transcoded files
Cloud Front origin
Cloudfront
Streaming
Distribution
Cloudfront
Streaming
Distribution
Live Streaming
Cloudlytics – S3 /
CloudFront Log
analytics
Cloudlytics – S3 /
CloudFront Log analytics
AWS Glacier
(Archival)
Edge
Locations
Mobile
Devices
Gaming
Console
Web Clients

11. Blazeclan CloudIT Better11
Solution Stack Benefits
 Cloud Advantages: Elastic, Pay as you Go, Scalable,
On demand.
 Modular Solutions: Almost all solutions can function
individually or as a bundle with external(to AWS OR
Blazeclan) solutions.
 External Provisions: Solution stack equipped with
automated scripts & integrated with third party tools.
 Faster Time to Market: Ready templates to deploy
complete media stack.
 Content Distribution Analytics: Using our propriety
SaaS product Cloudlytics

12. Blazeclan 12 CloudIT Better
Thankyou
www.blazeclan.com
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