SMX Advanced 2013 Presentation by AJ Kohn of Blind Five Year Old
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The document appears to be a presentation by AJ Kohn about using Excel functions for SEO reporting and traffic projections. It includes tips for using functions like TODAY()-1 to represent yesterday's date, VLOOKUPs to lookup values, and AVERAGEIF to find average traffic by day of week. It also shows how to use what-if analysis and goal seek to project the impact of a 25% increase in SEO traffic.
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SMX Advanced 2013 Presentation by AJ Kohn of Blind Five Year Old
- 1. Presented at SMX Advanced 2013 By AJ Kohn Owner, Blind Five Year Old @ajkohn
- 2. Blind Five Year Old | @ajkohn
- 3. Blind Five Year Old | @ajkohn
- 4. Blind Five Year Old | @ajkohn
- 5. Blind Five Year Old | @ajkohnKeep a text file with all of your functions.
- 6. Blind Five Year Old | @ajkohnGoogle it!
- 8. Blind Five Year Old | @ajkohnTODAY()-1 = Yesterday
- 9. Blind Five Year Old | @ajkohn
- 10. Blind Five Year Old | @ajkohn
- 11. Blind Five Year Old | @ajkohnhttp://bit.ly/itsautomatic
- 12. Blind Five Year Old | @ajkohn
- 13. Blind Five Year Old | @ajkohnTODAY()-1 is Groundhog Day for your reports.
- 14. Blind Five Year Old | @ajkohnVLOOKUPs are the milk of SEO Excel functions.
- 15. Blind Five Year Old | @ajkohnSome assembly required.
- 17. Blind Five Year Old | @ajkohnTypical weekly traffic pattern.
- 18. Blind Five Year Old | @ajkohnTraffic predictions.
- 19. Blind Five Year Old | @ajkohnDownload and turn dates into days.
- 20. Blind Five Year Old | @ajkohnUse AVERAGEIF to find average traffic by day.
- 21. Blind Five Year Old | @ajkohn
- 22. Blind Five Year Old | @ajkohn
- 23. Blind Five Year Old | @ajkohn
- 24. Blind Five Year Old | @ajkohn
- 25. Blind Five Year Old | @ajkohn
- 26. Blind Five Year Old | @ajkohn
- 27. Blind Five Year Old | @ajkohnGoogle Zebra Update
- 28. Blind Five Year Old | @ajkohn
- 29. Blind Five Year Old | @ajkohn“I need a projection for a 25% increase in SEO traffic.”
- 30. Blind Five Year Old | @ajkohn
- 31. Blind Five Year Old | @ajkohn
- 33. Blind Five Year Old | @ajkohnData -> What-if -> Goal Seek
- 34. Blind Five Year Old | @ajkohn
- 35. Blind Five Year Old | @ajkohnShazam!
- 37. Blind Five Year Old | @ajkohn
- 38. AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn
Editor's Notes
- I’m not sure what I’m going to show you is extreme. But I’m going to share the things I do in Excel everyday that make my life easier.
- I wouldn’t call myself lazy, but Excel does help me find an easy way to do a hard job.
- Each new function or formula I learn starts because I’m in purgatory. I need to do something or someone asks for a certain report. Excel is how I get from purgatory to paradise.
- Keep a text file with all of your functions and annotate them. I don’t always remember specific Excel functions. Sometimes I won’t use one for a while but I know I’v solved this before. That’s why you need this file. You should have one for Excel, one for RegEx, one for SQL and one for PHP.
- When I get stuck I Google it and find someone else who’s figured it out. Seriously, this Google thing … it’s kinda useful. I think it’s going to work out for them.
- You could do this with a pivot table but I find this quicker and easier and I’m only doing it so I can get another piece of information.
- So, like most sites, the traffic pattern for the weekday versus the weekend differ. No surprise. Here, I’m going to use Monday through Thursday to come up with a new formula.
- Simply average of that month doesn’t account for the fact that each month has different days with different traffic profiles.