This document defines bounce rate and exit rate and explains why they are important metrics for analyzing user behavior on websites. Bounce rate refers to the percentage of single-page sessions, where users landed on a page and exited without interacting with the site further. Exit rate refers to the percentage of total sessions that exited from a particular page, whether after one page view or multiple pages. The document discusses how bounce rate and exit rate can vary between different types of pages and provides examples to illustrate the difference between the two metrics. It emphasizes analyzing these rates by landing page and keyword to understand user satisfaction and identify opportunities for optimization.
20. Can the exit rate be higher than the
bounce rate?
100 People Visit From Another Page
100 Leave
100 People Land
50 Leave
50 Leave / 100 Land = 50% Bounce Rate
150 Leave / 200 Visit = 75% Exit Rate
21. Can the bounce rate be 100% while the
exit rate is 25%?
900 People Visit From Another Page
150 Leave
100 People Land
100 Leave
100 Leave / 100 Land = 100% Bounce Rate
250 Leave / 1000 Visit = 25% Exit Rate
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AJ Kohn
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