Growth Hacks Presentation by AJ Kohn on SEO Fundamentals
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A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.
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Growth Hacks Presentation by AJ Kohn on SEO Fundamentals
- 1. Presented at Growth Hacks By AJ Kohn Owner, Blind Five Year Old @ajkohn 1
- 2. Blind Five Year Old | @ajkohn
- 3. No. Blind Five Year Old | @ajkohn
- 4. No! Blind Five Year Old | @ajkohn
- 5. NO. Blind Five Year Old | @ajkohn
- 6. NO! Blind Five Year Old | @ajkohn
- 8. Search Engine Optimization seeks to generate productive organic traffic via technically sound and connected sites by matching query syntax and intent with relevance and value. http://bit.ly/seodefinition Blind Five Year Old | @ajkohn
- 9. Blind Five Year Old | @ajkohn
- 11. I drove a ton of search traffic and all I got was this lousy t-shirt All traffic is not created equal. Blind Five Year Old | @ajkohn
- 12. More Does Not Mean Better Optimize for traffic that moves your business. Blind Five Year Old | @ajkohn
- 14. Don’t trip yourself up. Blind Five Year Old | @ajkohn
- 15. No Code Mooning Secure your subdomains. Blind Five Year Old | @ajkohn
- 16. Robots.txt Be very, very careful. Blind Five Year Old | @ajkohn
- 17. Surf Like Googlebot Use progressive enhancement. Blind Five Year Old | @ajkohn
- 18. See Like Googlebot Blind Five Year Old | @ajkohn
- 19. Googlebot is People Too http://bit.ly/grepseo Blind Five Year Old | @ajkohn
- 21. How do your users search? Blind Five Year Old | @ajkohn
- 22. ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’ Blind Five Year Old | @ajkohn
- 23. Google Autocomplete Reflects real queries. Blind Five Year Old | @ajkohn
- 24. Google Related Blind Five Year Old | @ajkohn
- 25. Navel Gazing Google Analytics Site Search PPC Look at your real searches. Blind Five Year Old | @ajkohn
- 26. User Generated Content Reviews Comments Blind Five Year Old | @ajkohn
- 27. Competitors Terms Blind Five Year Old | @ajkohn
- 29. Why? Blind Five Year Old | @ajkohn
- 30. Navigational Trying to get somewhere. Blind Five Year Old | @ajkohn
- 31. Informational Trying to learn something. Blind Five Year Old | @ajkohn
- 32. Transactional Trying to do something. Blind Five Year Old | @ajkohn
- 33. Beyond Keywords Why are they really searching? Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
- 35. Blind Five Year Old | @ajkohn
- 36. Be Clear Words matter. Blind Five Year Old | @ajkohn
- 37. Limit Pronouns Not a license to keyword stuff. Blind Five Year Old | @ajkohn
- 38. Only being relevant could spell trouble. Blind Five Year Old | @ajkohn
- 40. http://bit.ly/googlevalue Blind Five Year Old | @ajkohn
- 41. Are you satisfying query intent? Blind Five Year Old | @ajkohn
- 42. UX and SEO User experience matters. Blind Five Year Old | @ajkohn
- 43. Readability http://bit.ly/seoreadability Blind Five Year Old | @ajkohn
- 44. Memorable http://bit.ly/seorecall Blind Five Year Old | @ajkohn
- 45. Blind Five Year Old | @ajkohn
- 46. Beyond Keywords Why are they really searching? Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn
- 48. Social Reduce friction and destroy inertia. Blind Five Year Old | @ajkohn
- 49. Portable http://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
- 50. Engage http://bit.ly/grandtruefans Blind Five Year Old | @ajkohn
- 52. Links are the result, not the activity. Blind Five Year Old | @ajkohn
- 54. Blind Five Year Old | @ajkohn
- 55. AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn