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BlogOpen 2011 - SUO - Mobni.net

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BlogOpen
BlogOpen

Presentation for StartUpOpen competition held at BlogOpen 2011

Investor RelationsBusinessTechnology
1 of 21
The future of media world
CURRENT SITUATION IN MEDIA WORLD ON MOBILE DEVICES
VISITORS & READERS: “ I DO NOT TRUST YOU. HOW ARE YOU HELPING ME?” #1 PROBLEM
INFORMATION OVERLOAD SAME CONTENT AS ON DESKTOP VERSION #2 PROBLEM
MEDIA SALES DEPARTMENT “ WE ARE SEXY! REALLY! OUR BANNERS TOO!” #3 PROBLEM
BRANDS: “ GET US CUSTOMERS!” #4 PROBLEM
WHAT TO DO?
ADVICE CAME 150 YEARS AGO by ABRAHAM LINCOLN “ The dogmas of the quiet past are inadequate to the stormy present. .. As our case is new , so we must think anew and act anew . ” WHAT TO DO?
WE ARE BUILDING A SPACE SHUTTLE, IN THE MEDIA WORLD
NEWS CUSTOM NEWS OIM SYSTEM BRIEF INFO Users choose WHAT they want to read & ON WHICH position to put it System analyzes & gives suggestions to the users Ensures that content is useful Articles end with summary “ What does that mean for me?”
SERVICES MORE USABLE INFO OUTSOURCING 1-CLICK-AWAY When is the rain going to stop? What is the temp difference? Services provided by Mobni.net partners Stock market is more important than news? Put it on the #1 position!
SHOPPING EASY-2-USE CLEAR BENEFITS INTEGRATED WITH NEWS 3-step shopping process Geotagging for better UX Forget clicks & readers How many people did we bring you? News apps/portals are used on everyday basis – promotion for shopping benefits
[object Object],WHY NOW? Population: 50 million Mobile penetration: 120% Mobile marketing: Peek @ future: 4 out 5 US smartphone users use it for shopping EU STATISTICS GARTNER GOOGLE/IPSOS FORRESTER RESEARCH Market 2x BIGGER each year
[object Object],CONSUMERS 2 out 10 mobile devices are smartphones Profile: Trendy, big-time spenders on telecommunication 48% of mobile Internet consumers have data package included NOKIA SIEMENS NETWORK NOKIA EXPERTS ESTIMATION
BUSINESS MODEL PRO users SHOPPING benefits PROMO categories SPONSORED categories CONTEXTUAL advertising TBD approx. 5 € monthly TBD approx. 100 € monthly TBD approx. 200 € daily TBD approx. 2000 € monthly TBD approx. 100 € per paragraph
SELFSUSTAINABILITY = 14 MONTHS DEVELOPMENT CLOSED BETA LIVE WORK OPEN BETA
INVESTORS Expected ROI in two years Development cost estimate for inital start with all three bedrocks included: 15 developer months We are looking for investors who are: Hungry & Foolish Visionaries Mentors
COMPETITION NEWS COMPETITION SHOPPING SERVICES EVERY OUT OF MANY INFO SERVICES APPS/PORTALS iQpon
TEAM BRUNO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARIJANA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PETAR ,[object Object],[object Object],[object Object],[object Object],[object Object]
1 2 3 Easy-2-use, light and innovative mobile info platform Customised content for people who want interesting & valuable information Clear & defined revenue streams SUMMARY
 

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BlogOpen 2011 - SUO - Mobni.net

  • 1. The future of media world
  • 2. CURRENT SITUATION IN MEDIA WORLD ON MOBILE DEVICES
  • 3. VISITORS & READERS: “ I DO NOT TRUST YOU. HOW ARE YOU HELPING ME?” #1 PROBLEM
  • 4. INFORMATION OVERLOAD SAME CONTENT AS ON DESKTOP VERSION #2 PROBLEM
  • 5. MEDIA SALES DEPARTMENT “ WE ARE SEXY! REALLY! OUR BANNERS TOO!” #3 PROBLEM
  • 6. BRANDS: “ GET US CUSTOMERS!” #4 PROBLEM
  • 8. ADVICE CAME 150 YEARS AGO by ABRAHAM LINCOLN “ The dogmas of the quiet past are inadequate to the stormy present. .. As our case is new , so we must think anew and act anew . ” WHAT TO DO?
  • 9. WE ARE BUILDING A SPACE SHUTTLE, IN THE MEDIA WORLD
  • 10. NEWS CUSTOM NEWS OIM SYSTEM BRIEF INFO Users choose WHAT they want to read & ON WHICH position to put it System analyzes & gives suggestions to the users Ensures that content is useful Articles end with summary “ What does that mean for me?”
  • 11. SERVICES MORE USABLE INFO OUTSOURCING 1-CLICK-AWAY When is the rain going to stop? What is the temp difference? Services provided by Mobni.net partners Stock market is more important than news? Put it on the #1 position!
  • 12. SHOPPING EASY-2-USE CLEAR BENEFITS INTEGRATED WITH NEWS 3-step shopping process Geotagging for better UX Forget clicks & readers How many people did we bring you? News apps/portals are used on everyday basis – promotion for shopping benefits
  • 13.
  • 14.
  • 15. BUSINESS MODEL PRO users SHOPPING benefits PROMO categories SPONSORED categories CONTEXTUAL advertising TBD approx. 5 € monthly TBD approx. 100 € monthly TBD approx. 200 € daily TBD approx. 2000 € monthly TBD approx. 100 € per paragraph
  • 16. SELFSUSTAINABILITY = 14 MONTHS DEVELOPMENT CLOSED BETA LIVE WORK OPEN BETA
  • 17. INVESTORS Expected ROI in two years Development cost estimate for inital start with all three bedrocks included: 15 developer months We are looking for investors who are: Hungry & Foolish Visionaries Mentors
  • 18. COMPETITION NEWS COMPETITION SHOPPING SERVICES EVERY OUT OF MANY INFO SERVICES APPS/PORTALS iQpon
  • 19.
  • 20. 1 2 3 Easy-2-use, light and innovative mobile info platform Customised content for people who want interesting & valuable information Clear & defined revenue streams SUMMARY
  • 21.