https://bloomerang.co/resources/webinars/
Sean Kosofsky will show you eight tips that will dramatically increase the number of dollars you raise on Facebook.
2. About Me
Sean M. Kosofsky, MPA. “Nonprofit Fixer”
Executive Director for 5+ charitable
& political organizations.
25+ years in non-profit fundraising
Helped multiple non-profits with Facebook
Fundraisers
5. Tip 1: Set a campaign end date
30 days out.
Tips for Awesome Fundraisers
6. Tip 1: Set a campaign end date
30 days out.
● Can change, but not restart after it ends
● Longer, not shorter
● Issue may pop
Tips for Awesome Fundraisers
7. Tip 1: Set a campaign end date
30 days out.
● Case study
○ was doing well
○ had to start again
○ not all volunteers will start again
○ lose momentum, comments
○ causes confusion
Tips for Awesome Fundraisers
8. Tip 2: People give to people.
Don’t share fundraisers.
Make original ones.
Tips for Awesome Fundraisers
9. Tip 2: People give to people.
Don’t share fundraisers.
Make original ones.
● Org can’t do it alone
● People & relationships
● Mine was shared. Barely worked
● Personal and fun
● “Relational organizing”
Tips for Awesome Fundraisers
10. Tip 2: People give
to people
● Case Study
Tips for Awesome Fundraisers
11. Tip 3:Invite every… single…friend.
● Posting on wall won’t cut it
● Notifications less intrusive
Tips for Awesome Fundraisers
13. Tip 4: You can change
your end date
and your fundraising
goal.
Tips for Awesome Fundraisers
14. Tip 4: You can change
your end date
and your fundraising
goal.
● Flexibility on goals
● Increase your goal
● Case: Robin
Tips for Awesome Fundraisers
15. Tip 5: Post daily.
Donations come in
within a few hours
of a post.
Tips for Awesome Fundraisers
16. Tip 5: Post daily.
Donations come in
within a few hours
of a post.
● Ask a LOT
● If you post Mon and wait til Fri
you may as well wait forever
● Ride the feed. Time your posts
● Tag
Tips for Awesome Fundraisers
17. Tip 6: Create urgency
and energy.
Tips for Awesome Fundraisers
18. Tip 6: Create urgency
and energy.
● These are campaigns
● Clear start, finish, goal
● Energy
● Be the CEO (Chief of Enthusiasm
and Optimism)
Tips for Awesome Fundraisers
19. Tip 6: Create urgency
and energy.
Tips for Awesome Fundraisers
20. Tip 7: Giving days like
#GivingTuesday may have more
energy and possible matches.
• Consider giving days, anniversaries, etc.
Tips for Awesome Fundraisers
22. Tip 8: Make this a primary
way for volunteers
to get involved.
● Standard onboarding option
● For all volunteers not nearby
Tips for Awesome Fundraisers
25. Mind The Gap Consulting, LLC
A d d i t i o n a l S e r v i c e s
Executive Director coaching LGBT diversity training
Board Chair coaching Media training
Staff coaching Crisis communication
Fundraising Executive search
Facilitation Strategy, planning & Advocacy
Sean@MindtheGapConsulting.org
NonProfitFixer.com
@NonProfitFixer
youtube.com/c/SeanKosofskyNonProfitFixer
Facebook.com/MindTheGapC