https://bloomerang.co/resources/webinars/ Robert Osborne and Laurel McCombs will help you assess and revitalize your development program to take an anti-racist approach that results in successful fundraising and a high return on investment.

1. It’s Not Either/Or
Raising Money With an Antiracist Approach

2. Agenda
1. Context setting
o What this webinar is and isn’t
o What is antiracist fundraising?
o Common traps and myths
2. Creating a framework for change
o Dual role of culture and strategy
o Building the foundation: values, vision and impact
o Fund development systems
3. Now What?

3. Agenda
1. Context setting
o What this webinar is and isn’t
o What is antiracist fundraising?
o Common traps and myths
2. Creating a framework for change
o Dual role of culture and strategy
o Building the foundation: values, vision and impact
o Fund development systems
3. Now What?

4. What This Is
• Questions to consider around antiracist fundraising
• An exploration of best practice through an antiracist lens
• An exploration of ways achieving a high ROI
• Considerations around antiracist fundraising
• Actionable ways to start moving forward

5. What This Isn’t
• All of the answers
• A cookie cutter model of antiracist fundraising
• An examination of the problems with philanthropy

6. What is Antiracism?

7. What is Antiracist
Fundraising?

8. Common Nonprofit Traps
• White savior complex
• Deficit narratives (culture of scarcity)
• People with power often removed from the problems themselves
• Messaging without the work
• Not understanding the purpose or outcomes of this work
• Making too many assumptions (about everyone)
• Failure to question what we see as true
• Giving lip service to not doing things as we’ve always done

9. Myths about BIPOC Donors
• BIPOC donors don’t have money
• BIPOC donors aren’t generous
• BIPOC donors are so few they are impossible to find
• BIPOC donors are homogenous

10. Agenda
1. Context setting
o What this webinar is and isn’t
o What is antiracist fundraising?
o Common traps and myths
2. Creating a framework for change
o Dual role of culture and strategy
o Building the foundation: values, vision and impact
o Fund development systems
3. Now What?

11. Requires a Dual Focus
Culture
Philanthropic
Values-based
Power of Vision
Organizational Will
Strategy
Build Pipeline
Structure Your Program
Plan & Evaluate
Focus on Priorities

12. Foundation for Transformation
MISSION
VISION
VALUES & BELIEFS
STRATEGIC BUSINESS PLAN
CASE FOR SUPPORT

13. Vision and Impact

14. Rooted in Your Values
• Antiracist fundraising is a spectrum
• Helps you define what antiracist fundraising means to you
• Helps you attract and appreciate diverse supporters beyond
race
• Helps you manage difficult situations with donors

15. You Need a Plan

16. Case for
Support
Mission
Vision Values
Plan

17. Fund Development System
Donor Management Model
A consistent, step-by-step process to ensure
effective relationship building with all donors
Technology & Communications
World-class solutions for effective donor
management and communication, tracking
of key metrics and outcomes, and ensuring
efficiencies
People & Performance Management
Create a culture that values our best people,
attracts quality, diverse talent and increases
retention through skill development and
professional growth opportunities
Volunteer Leadership
Increase success through partnerships with
senior volunteer leadership working with
and through them to achieve our objectives

18. Staffing
• Invest in staff from the communities your serve
• Support them through professional development
• Provide opportunities for advancement
• Training
o For managers around DEI
o Supporting BIPOC fundraising staff
o Managing difficult situations and conversations

19. Your Board and Your Volunteers
• A diverse board will help lead the way
• Evaluate your board recruitment process
• Is your board experience an inclusive one?
• Have you defined the role of the board and the
characteristics that are most important?

20. Yes, You Can Find BIPOC Board
Members!

21. Communications
• Be conscious of stereotypes
• Be conscious of how we tell our clients stories
• Be conscious about how we portray them
• Thoughtful about the images we use

22. Donor Management
Identify
Research
Plan
Engage
Ask
Close
Thank
Steward

23. Stewardship & Engagement
• Personalization, customization
• Suite of engagement and stewardship opportunities
• Asking strategic questions

24. Break It All Apart & See What You Find
Prospecting
strategies
Honorees Events Donor listings
Gift
acceptance
policies
Volunteer job
descriptions
Recruitment
strategies
Thank you
letters
Data
management
Research
protocols
Professional
development
What have you
uncovered?

25. Agenda
1. Context setting
o What this webinar is and isn’t
o What is antiracist fundraising?
o Common traps and myths
2. Creating a framework for change
o Dual role of culture and strategy
o Building the foundation: values, vision and impact
o Fund development systems
3. Now What?

26. Now What?

27. Questions? Want to talk more?
Website & Blog: www.theosbornegroup.com
Email: mail@theosbornegroup.com