OKR - Objectives and Key Results - Effective Goal Setting on Company, Team and Personal Level
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OKR (Objectives & Key Results) is used by industry-leading companies like Google, LinkedIn, Intel, Zynga, Twitter and Oracle for successful planning. OKR is a simple process of defining objectives on company, team and personal level and connecting each objective with measurable results. OKR help providing the bigger picture for everyone at the company and to understand who is working on what and more importantly why. Also check out Rick Klau's presentation at the Google Startup Lab "How Google sets goals: OKRs": https://library.gv.com/how-google-sets-goals-okrs-a1f69b0b72c7
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OKR - Objectives and Key Results - Effective Goal Setting on Company, Team and Personal Level
- 1. Allan Berger @allanberger Objectives & Key Results Connect company, team and personal objectives to measurable results.
- 2. History 1970 Developed & implemented by Andrew Grove at Intel. 1999 John Doerr introduced OKRs to Google. Used today by leading companies Google, Zynga, LinkedIn, Twitter, Oracle
- 3. Objectives Qualitative Major goals the organization or individual want to accomplish. High-level Derived from company vision, mission, strategy. Ambitious Objectives should be challenging but achievable.
- 4. Key Results Specific & Concrete Key results describe how you will accomplish the related objective. Quantifiable & Measurable Add a key performance indicator (KPI) to reflect and improve on.
- 5. OKR Guidelines Cadence OKRs are typically used to be defined every 3 months. Focus Define 3-5 objectives with 3-4 key results maximum per quarter. Review Quarterly, monthly or weekly.
- 6. OKR Guidelines OKRs are public Everyone in the company is able to see what everyone else is focusing on (and what they focused on in the past). Challenging but achievable Google suggests employees should achieve 70% of results each quarter. Collective company conviction OKRs should connect and support each other through the company, team and personal level.
- 7. Company OKR Example Objective Increase brand recognition and awareness. Key Results Increase engagement on social media by 30%. Place 2 guest articles per week on industry-related sites. Increase monthly webpage views by 30%.
- 8. Objective Objective Objective Company Mission & Vision Key Result Key Result Key Result Key Result Key Result Key Result Key Result Key Result Key Result
- 9. Why use OKRs? Simple to implement. Clear standards for measuring progress on objectives and key results. Helps keeping the vision and goals for everyone at the company. Helps to understand what you & everyone else is focusing on and more importantly why.
- 10. Rick Klau Partner at Google Ventures “OKRs tell you & your team what you’re doing this quarter and importantly, measure whether you’re there or not.” Photo credit gv.com
- 11. OKR Resources How Google sets goals OKRs - The Fundamentals The Art of the OKR OKR Mistakes (and how to fix them) OKR Examples OKR Template OKR - Wikipedia