Overview and Ideas for Advertising, Marketing and Branding your yourself or your company. Created and presented for Center for Women & Enterprises (CWE) of RI which is part of the Small Business Association (SBA)

1. Advertising, Marketing & Branding
Presented by: Ronia “BlueAzul” Peguero

2. KWL Warm Up Activity
What do you KNOW about Advertising, Marketing and Branding?
What do you WANT to know about Advertising, Marketing and Branding?
Brief Intro around the room, Name, Business, What you Know & Want to Know.

3. ■ Advertising & Marketing Defined
■ Activity: Where does your business start?
■ Identity & Branding
✓ Campaigns Group Analysis Activity
■ Advertising/Marketing
✓ Print
✓ Web
➢ Social Media
➢ Blogging
➢ Website
✓ Radio
✓ Television
✓ Direct
✓ Referrals
✓ Repeat Business
✓ Sponsorships & Partnerships
■ Q&A
■ Wrap Up
Agenda

4. Advertising & Marketing Defined
Advertising: Write down your guess
Marketing: Write down your guess
Let’s discuss.

5. Advertising & Marketing Defined
Marketing: the activities that are involved in
making people aware of a company's products,
making sure that the products are available to be bought, etc.
Advertising: the action of calling
something to the attention of the public
especially by paid announcements.

6. Where do you begin?
Take 1 minute to jot down your first thoughts.
How would you start marketing yourself?
Let’s Share..

7. Branding Defined
Define Branding in your own words.

8. Branding Defined
Branding is the "name, term, design, symbol, or
any other feature" that identifies one seller's
product distinct from those of other sellers.

9. What company is this?

10. Name these logos

11. Corporate Identity / Branding
List some way in which you increase your company branding.
The same look and feel across all mediums delivers consistency.

12. Corporate Identity / Branding
❏ Logo
❏ Slogan/Tagline
❏ Business Cards
❏ Letterhead/Office Supplies
❏ Contact Info (E-mail)
❏ Responsive Web layout
❏ Social Media
The same look and feel across all mediums delivers consistency.

13. Pair up into groups of two.
Group Activity

14. Marketing Campaign
❏ Objective
❏ Purpose
❏ Goal
❏ Target Audience
❏ Message
❏ Call to Action

15. Advertising & Marketing
★ Print
★ Web
★ Radio
★ Television
★ Direct
★ Word of Mouth
★ Sponsorships

16. Print
★ Magazine
★ Postcards
★ Flyers
★ Brochures
★ Newspaper
★ Press Release
★ Stickers
★ Billboards
★ T-Shirts
★ Pens

17. World Wide Web

18. Web
Electronic Correspondences:
➢ Your e-mail domain address
jim@yoursite.com vs jdaddy@yahoo.com
➢ Add a signature
Name, Title, Company, Slogan, Website, Phone number
and a call to action or news update
➢ E-Newsletters
Sign up with Mailchimp or Constant Contact
Online Promotions:
➢ Groupon
➢ LivingSocial
➢ Amazon
➢ Ebay
➢ Craigslist

19. Web
★ Facebook
★ Twitter
★ Instagram
★ Pinterest
★ LinkedIn
★ Wanelo
★ Amazon
★ Ebay
★ Craigslist

20. Web
Social Media Rules of Engagement
➔ Interact
➔ Great Photo Quality
➔ Engaging Content/Status Updates
➔ Comment on Photos & Statuses
➔ Provide Video Content
➔ FB Business Page
➔ Tag
➔ ReTweet
➔ Like
➔ Make tweets your Favorite

21. Web
To Blog or not to Blog? That is the question.
Here are 5 reasons why you should:
1. Create current content for your audience
2. Becoming an Expert in your Industry
3. Commenting on similar articles/post
4. Expanding or creating a professional connections/network
5. To advertise your business via a blog/forum signature

22. Web
You’re very own DOT COM!
Some things to consider:
● Your Web Address (Domain Name)
● Add an incentive for clients to sign up to your mailing list
● Mostly real & professional looking photos
● Show business personality and or Identity
● Color scheme is important
● Keep fresh content by having twitter/fb/Instagram feed
● Keep it simple, present just enough to spark interest

23. Radio
Options:
➔ Pandora
➔ Cumulus
➔ Clear Channel
➔ Poder 1110 AM
➔ Latina 100.3 FM
Tips & Tricks:
★ Clear & Concise Message
★ Attention Grabber
★ Measure Results
★ Sponsor Traffic Report
★ Online Ads
★ Ticket Giveaway Packages

24. Television
➢ Cox Media
➢ National Ads
➢ Local Programming Shows
➢ Guest Speaking
➢ Product Placement on Rhode Show, Today Show, etc

25. Direct
❏ Trade Shows
❏ Festivals
❏ Grand Opening
❏ In-Store Sampling
❏ Product Placement
❏ Displays

26. Referrals
Ask for them! Create a referral system program. Any ideas?

27. Repeat Business
Create customer loyalty
by providing discounts
for referrals and repeat
visits plus establishing
genuine trusting
relationships.

28. Sponsorship
● Sponsor Events and Non-Profits
● Donate a portion of your proceeds in
intervals to local/national
agencies/non-profits to expand your
audience
● Donate your time for a good cause
● The more you give the more you
receive

29. Any questions?

30. Thank you.